CONFIDENTIAL

A sustainable opportunity for the conscious investor

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SOLEA is a premium line of USDA certified organic household and commercial cleaning

products with a mission in mind: To set the new standard -- ridding our homes and communities of harmful, toxic cleaners, replacing them with organic products and

getting them really clean.

SUMMARY

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THE SOLEA TEAM

Paul Andrecola Ph.D. INVENTEK Research and Manufacturing Chemicals

Michael Ledbetter Systems analyst for private military contractor managing 100 million dollar projects Co-Host The Green Hour

Laura Lomax Health care management for 20+ years Author of Vegan cookbook Host and Producer of The Green Hour

Ted Ning LOHAS Green Marketing

ADVISORY BOARD

MANAGEMENT TEAM

Bennett Lomax The Lomax Companies Investment Management

Adam McCarthy Founder / President GREENOLOGY PRODUCTS INC. First Line of Organic Cleaning Products

Gary Lord Retail experience CFO

Paul Hopkins, N.D. Naturopathic Doctor U.N. Diplomat Community Relations/Education

MANUFACTURER STRATEGIC PARTNERS

The Lomax Companies

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PROBLEM

50% of Americans have a chronic illness leading consumers to seek

healthier products to prevent sickness and/or sustain a healthy lifestyle.

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SOLUTION

SOLEA offers certified organic, effective eco-friendly cleaners, targeting the 21 Billion dollar

household cleaning market and the 7.1 Billion dollar commercial cleaning market in the U.S.

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Thanks Mom!

I can breathe

with SOLEA.

Stop using hazardous, toxic cleaning

products and experience 100% organic

effectiveness of SOLEA clean solutions!

Superior� cleaning� and� peace� of� mind

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HOUSEHOLD CLEANING PRODUCTS

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COMMERCIAL CLEANING PRODUCTS

All Purpose Cleaner Bathroom Cleaner Glass Cleaner Carpet Spot Remover

Green Seal GS-37 Compliant

SOLEA PRODUCTS ARE FREE OF:

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•  Phosphates •  Phthalates •  Parabens •  Phenols •  Ammonia •  Sodium Lauryl Sulfate •  Sodium Lauryl Sulfate •  Ethylene Glycol •  Propylene Glycol •  Butyl Cellosolve •  Synthetic Preservatives •  Petroleum-based Materials •  GMOs

MORINGA (moor-in-ga)

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1. Super food that contains a remarkably high content of vitamins, minerals, amino acids, proteins, healthy fats, antioxidants and other nutrients. 2. Originating in Arabia and Northern India, records show Moringa was used in Ayurvedic medicine as long ago as 5,000 years, while the Greeks, Romans and Egyptians are believed to have used it as an ingredient in food and cosmetics. Moringa is used to make everything from food to cosmetics to cleaning agents to natural dyes and fertilizer. It can even be used to purify drinking water! The oil, pods, seeds, flowers, roots, sap and bark can all be used, leaving behind little waste.

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MARKETING

Market Size $28 Billion

Targeted Market Size $1.68 Billion

Targeted End Customer LOHAS Consumers •  Deep Green – 16% of U.S. consumers •  Naturalites – 23% of U.S. consumers

Targeted Direct Customer •  National Distributor to Natural and Grocery Store channels •  Janitorial Service Companies

Retail Price Point (Average) Household cleaning: $5.61 Laundry: $11.99 Commercial: $35.00

Current Customers

Wholefoods Markets (20) ShopRite (6) Distributor (1) Independent Natural Food Stores (18) Online Sales (85)

Acquiring New Customers

Multimedia Marketing Campaign Product Placement The Green Hour Christina Pirello Endorsement and Website In Store Demos

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MARKETING AND SALES/DISTRIBUTION

Marketing •  Product Placement •  Content Marketing •  In-store demos •  Advertising: In store, print, radio, television, product placement •  Social Media •  Word of Mouth Partner with Commercial Cleaning Company Direct Sales •  Non-profit auto shipment •  Web sales Distribution •  KeHE/ Tree of Life •  Niche Cleaning Supplies

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SOLEA CERTIFICATION

SOLEA will work with Team Clean to ‘SOLEA-certify” buildings and institutions. SOLEA Certification is a mark of commitment to products and best practices that are good for people, the planet and profitability: •  Mission statement that includes statement about sustainability and

defined goals. •  Use of local resources, including personnel, products and services. •  Diversity

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People who know me, know that I'm genetically wired to clean...every Friday morning is cleaning day at my house (and I do it all myself, what can I say, I'm a Italian). When I discovered SOLEA household cleaning products an unimaginable love affair began. From laundry to glass, all purpose, veggie wash and more, these products clean like no others I've ever used. Plus, I love their mission to get chemical laden cleaners out of our schools. Give SOLEA a go, if you're a clean freak like me, there's no doubt in my mind that you'll love it.. ~ PBS Chef Christina Pirello of Christina Cooks We met at the Philly Farm & Food fest and you wanted me to test your window cleaner. I am impressed. The smell is clean and the results are streak-free. I haven't cleaned the sunroom windows (the final and ultimate test), but I am extremely pleased with the results in the other rooms of my house. THANK YOU!

~ Jan – Philadelphia, PA I am a home-schooler so I approached this as a learning opportunity for my children. We first researched the company website. Then we investigated Moringa. Then I used the Multipurpose spray. I just kept cleaning because it worked so well. My family was shocked because they don’t see me clean like that. So we decided, if this worked so well, let’s try the other products – I had bought a set, one of each. So I tried the laundry liquid – only ½ capful according to the instructions so I kept the washer lid open to see if there were suds, and there were suds! This is really the best product I’ve ever used.

~ Linda – Philadelphia, PA Moringa is a highly effective antibacterial ingredient. It is a nutrient rich super food so if it gets on your body or you place food on the table after it’s been wiped down, it will do no harm. This is a highly effective plant-based product...and you know plant-based is the way to go on all fronts.

~ Dr. Paul Hopkins - Naturopath, Philadelphia, PA  

WHAT ARE PEOPLE SAYING ABOUT SOLEA!

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INGREDIENTS POSSIBLE ISSUES METHOD

MRS. MEYERS

GREEN WORKS (Clorox)

SEVENTH GENERATION

SOLEA

Dyes Have been linked to cancer, can be toxic to animals, slow to biodegrade.

X NONE

Alcohol

Respiratory and skin irritant, flammable, can act as an aggressive solvent which may damage surfaces in the home.

X X NONE

Synthetic Fragrance

Central nervous system depressant, respiratory and skin irritant, slow to biodegrade, toxic.

X X X NONE

Sulfates (SLS and SLES) and/or sulfanates

Irritating to skin and eyes, may contain 1,4-Dioxane.

X X NONE

No Ethoxylates (Petroleum based cleaning agents)

Ethylene oxide/petroleum based, may contain1,4-Dioxane, many pose threat to marine life, linked to cancer and sterility.

X X NONE

Petrochemical Solvents

Petroleum based, many are respiratory and skin irritants, toxic, may damage surfaces in the home.

X NONE

COMPETITION (Household cleaning)

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FINANCIAL SUMMARY (PROJECTED)

YEAR 1 2 3

# STORES 814 4122 7210

REVENUE $5,013,221.15 $17,926,857.48 $172,662,338.05

COGS $3,100,966.88 $11,049,846.81 $106,009,799.38

EXPENSES $1,896,925.43 $3,589,261.07 $8,079,621.47

EBITDA $15,328.84 $3,287,749.60 $58,572,917.21

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MILESTONES

Q1 Q2 Q3

PRODUCTS •  Establish inventory to support Wholefoods and KeHE

•  Commercial Cleaning products

•  Organic certification •  Non-GMO Certification •  Green Seal Certification

•  Add Organic Body care products

TEAM •  Patent License with manufacturer

•  Digital Marketing partner •  Add Professional Demo

Company •  Add national distributor e.g.

KeHE/Tree of Life •  Add Presence Dynamic

Brokers

•  Meet Sales targets •  Add Commercial Product

Distributor

•  Secretary •  Web Manager •  Operations Assistant

MARKETING •  Marketing plan implementation with KeHE distributors

•  In store demos at Natural and Grocery Stores

•  Multimedia Advertising Campaign (Radio/TV/In Store)

•  In store demos at Wholefoods •  National Multimedia Advertising

Campaign (Radio/TV/In Store) •  Participate in trade show

•  In store demos •  Multimedia Advertising

Campaign (Radio/TV/In Store) •  Participate in trade show

SALES •  250 Natural and Grocery Stores

•  Add 350 Natural/Grocery Stores •  Partner with Cleaning Co. •  Major supermarket chain (Food

Lion)

•  Add 150 Natural/Grocery Stores

•  Partner with 2 Cleaning Cos. •  Major supermarket chain

(Food Lion)

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FINANCING

ROUND DATE AMOUNT SOURCE

1 10/2011 $170,000 Friends/Family

2 9/2013 $250,000 Investor

3 10/2013 $7,000,000. Investor

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USE OF FUNDS

Working Capital $1,396,925.00

Inventory $955,774.00

License $1,000,000.00

Marketing $3,944,325.00

   

  $7,297,024.00

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EXIT STRATEGY

Our plan for exit is to grow the company to 70 Million dollars in revenue by the end of 2015 and sell to a large mass market company such as S.C. Johnson or Proctor and Gamble.

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CONCLUSION

SOLEA sets the new standard for ‘clean’ with its organic cleaning product line that’s

good for people, pets and the planet.

www.soleaclean.com

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CONTACT US

Laura Lomax 200 Highpoint Drive Chalfont, PA 18914 215-933-2194 laura@soleaclean.com

Michael Ledbetter 200 Highpoint Drive Chalfont, PA 18914 215-970-3812 michael@soleaclean.com