solopreneurs' guide to new media by suzanne mcdonald designated editor
DESCRIPTION
How to Efficiently and Effectively Manage Social Media and Everything Else There's little time for marketing for busy consultants and specialists, but it's what keeps the cash flowing. Fast-track to efficient and effective marketing via New Media: social, blogs, email, search, and more. What works and how you can get it done efficiently. Former Boston Globe journalist, Suzanne McDonald is founder and chief strategist of Designated Editor: Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year.’ Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting. You may know Suzanne already through Newport Interactive Marketers networking-learning group, which gathers 50+ attendees monthly for networking and an expert speaker. She is currently developing the curriculum for URI's social media certificate and previously developed and taught Social Media Strategies as well as Event Planning and New Media.TRANSCRIPT
New Media for Solopreneurs
Designated Editor Speaking Series
Suzanne McDonald | New Media Strategist & Education Expert
How to Efficiently and Effectively Manage Social Media & Everything Else
@NewMediaStrategist
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Words to grow by …
@NewMediaStrategist
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
– Reid Hoffman, LinkedIn Co-Founder
and Venture Capitalist
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Challenge we’ll address
@NewMediaStrategist
How to use New Media to market effectively and efficiently:
ü Blogs and websites ü Search ü Email ü Social ü and more.
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Masters in Journalism & Mass Communications BA in Journalism
New Media / Internet Company of the Year
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Paid media vs. owned media
www.emarketer.com/Article.aspx?R=1008948 @Sue_DesigEditor
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Website, Blog & Search
@NewMediaStrategist
1 Own your domain 2 Utilize your blog for updates 3 Use keywords your target audiences use 4 Skip the quick-fixes
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Your website
Buy your domain
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Keywords: Your prospects’ vocabulary
@NewMediaStrategist
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Keywords: Include in Titles and Descriptions
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Blogs cited as least expensive
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Editorial calendars
@NewMediaStrategist
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Blog: helpful, not boring
@NewMediaStrategist
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Multimedia blog
@Sue_DesigEditor
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who is your audience?
@Sue_DesigEditor
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Who is your audience?
Who might be your best advocates? What are their defining characteristics? What are they looking for? Are you using the right vocabulary?
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Email marketing
@NewMediaStrategist
1 Utilize free & low-cost tools 2 Create conversion opportunities 3 Be consistent 4 Be helpful
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http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php @NewMediaStrategist
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Social Media
@NewMediaStrategist
1 Find your target audiences 2 Share what’s useful to them 3 Think multimedia 4 Be authentic & engaging
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http-_www.ragan.com_Uploads_Public_Images_Social_Media_Demographics_Infographic
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Events
@NewMediaStrategist
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• Location • Education • Gender
• Married • Interests & Likes
• Age
Targeting ads
@NewMediaStrategist
!
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Groups worth joining?
@NewMediaStrategist
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Connections
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who is your audience?
@Sue_DesigEditor
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who is your audience?
@Sue_DesigEditor
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Show your expertise visually or curate others’
@NewMediaStrategist
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More: mobile, analytics, PR, in-person
@NewMediaStrategist
1 Does mobile matter? 2 What about PR and outreach? 3 Measure, rinse, repeat 4 Social and real complement & reinforce
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QR codes: How to make ’em
http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/
@NewMediaStrategist
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Other ways to get the word out
@NewMediaStrategist
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who is your audience?
@Sue_DesigEditor
Influencer-finder tools
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Tools to drive blogs & content
Harrington’s influential tweeps
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who is your audience?
@Sue_DesigEditor
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Stage 4 How are we doing?
@NewMediaStrategist
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Facebook Insights
@NewMediaStrategist
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Google Analytics
@NewMediaStrategist
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Remember
@NewMediaStrategist
“In between goals is a thing called life, that has to be lived and enjoyed.”
– Sid Caesar, Entertainer
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In-person engagement
Questions?
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Happy to help!
@NewMediaStrategist
Suzanne McDonald | New Media Strategist & Education Expert
New Media for Solopreneurs How to Efficiently and Effectively Manage Social Media & Everything Else