© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

DISPLAY

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

ABOUT RAKUTEN MARKETING

Rakuten Marketing is the

global leader in omnichannel

marketing and driving the

omni experience. Offering

an integrated strategy that

combines consumer centric

insights with e-commerce

expertise, Rakuten

Marketing aims to inspire

better marketing. Rakuten

Marketing’s omnichannel

services include Rakuten

Affiliate Network, Rakuten

Display, Rakuten Attribution,

and Rakuten Search. Rakuten

Marketing is backed by

global Internet retailer

Rakuten, Inc.

Reach large-scale target audiences rapidly.Creating brand awareness is a critical piece of your digital marketing strategy. You’ve worked hard

to define your brand – share it with targeted large-scale audiences through display campaigns

optimized to increase brand recognition and equity. We buy premium placements with high-profile

publishers and programmatically run campaigns with publishers whose audiences align with your

target market. In addition, we can reduce the complexity of co-op campaigns and deliver a

consistent brand message across multiple co-op partners.

The Rakuten Display Retargeting Solution allows advertisers to:

n Reach large-scale target audiences rapidly.

n Deliver dynamic, interactive ads optimized for awareness.

n Focus on brand security with highly viewable, premium inventory.

THE FOLLOWING CAMPAIGN STRATEGIES ARE AVAILABLE WITH THE BRAND SOLUTION:

CO-OP

Retailer and brand partnership campaigns, often funded by the brand.

PROGRAMMATIC PREMIUM

Leverages automated processes for purchasing and delivering premium inventory.

DIRECT BUY PREMIUM

Ensures guaranteed placement through direct purchase of premium inventory.

DEMOGRAPHIC TARGETING

Target an audience based on demographic factors, such as age, gender and homeowner status.

BEHAVIORAL TARGETING

Target an audience based on online browsing and purchase behavior.

LOOKALIKE TARGETING

Target an audience based on demographic and behavioral data that mirrors your current

customers.

INNOVATIVE ADVERTISING FOR A COMPLEX DIGITAL LANDSCAPE

STELLAR RESULTS

The Co-Op campaign

reached 2.3 million targeted

unique consumers and

delivered 70,000 new site

visitors

Brand SolutionRAKUTEN MEDIAFORGE IS NOW RAKUTEN DISPLAY

© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

LEARN ABOUT OUR OTHER RAKUTEN MARKETING SERVICES

Rakuten Search

Rakuten Attribution

Rakuten Affiliate Network

DISPLAY

A Leading Online Pet Supply Retailer Uses Co-Op Funds to Increase AwarenessCHALLENGE

A leading online pet supply and medication retailer partnered with Rakuten Display to increase

awareness through a co-op display advertising campaign. Originally founded as a veterinary clinic

over thirty years ago, this retailer decided to expand their business by selling products online

starting fifteen years ago.

The online retailer viewed co-op as an opportunity to increase their investment in brand awareness

with co-op budget from brand partners. When they engaged with Rakuten Display, they were

hesitant to run a co-op campaign because past projects to utilize co-op dollars were rushed,

ineffective and not aligned with their display strategy. In many cases, creative approval processes

were stringent and time-consuming, unlike running co-op campaigns in offline marketing channels.

SOLUTION

When one of the online retailer’s pharmaceutical providers approached them with co-op budget,

they decided to leverage Rakuten Display to manage and optimize their campaign. Rakuten Display

account managers evaluated their current display strategy to ensure the co-op campaign aligned

with their overall display program goals. Once key performance indictors were identified, the team

went to work on creating dynamic display ads with elements from both the retailer and the brand,

and they obtained the necessary approvals from the pharmaceutical company. Once executed, the

campaign was optimized to reach specific target audiences who were served co-branded display

ads.

RESULTS

Although the primary goal of the campaign was to build awareness for the online retailer, it

outperformed their expectations and had a measurable impact on revenue. The campaign reached

2.3 million targeted unique consumers, and delivered 70,000 new site visitors. This increase in traffic

yielded $795,000 in incremental revenue with an average order value of $80–higher on average

than non-campaign purchases. And, the campaign was responsible for acquiring consumers who

became loyal customers that were 26% more likely to purchase and 92% more likely to return to the

site.

REACH LARGE-SCALE TARGET AUDIENCES RAPIDLY