© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

DISPLAY

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

ABOUT RAKUTEN MARKETING

Rakuten Marketing is the

global leader in omnichannel

marketing and driving the

omni experience. Offering

an integrated strategy that

combines consumer centric

insights with e-commerce

expertise, Rakuten

Marketing aims to inspire

better marketing. Rakuten

Marketing’s omnichannel

services include Rakuten

Affiliate Network, Rakuten

Display, Rakuten Attribution,

and Rakuten Search. Rakuten

Marketing is backed by

global Internet retailer

Rakuten, Inc.

Drive target audiences to your site.Reaching new high-quality audiences requires an acquisition strategy that targets likely-to-convert,

but not-already-engaged consumers. We reach target audiences through segments built on

demographic, behavioral and contextual data, as well as interest and geography. Dynamic ads and

media buying strategies optimized for engagement find consumers who have an affinity for your

brand and a propensity to convert. Transparency provides actionable insight into campaign

performance so you can continually fine-tune and improve your prospecting efforts.

The Prospecting Solution allows you to:

n Create custom audiences that align with acquisition goals.

n Deliver the shopping experience directly to the customer within the ad.

n Acquire new targeted site visitors.

THE FOLLOWING CAMPAIGN STRATEGIES ARE AVAILABLE WITH THE PROSPECTING SOLUTION:

DEMOGRAPHIC TARGETING

Target an audience based on demographic factors, such as age, gender, geography, and

homeowner status.

LOOKALIKE TARGETING

Target an audience based on demographic and behavioral data that mirrors your current

customers.

SEARCH TERM TARGETING

Targets an audience based on keyword search terms they use.

CONTEXTUAL PAGE-LEVEL TARGETING

Targets pages an audience is likely to visit based on content that aligns with their interests.

PROGRAMMATIC PREMIUM

Leverages automated processes for purchasing and delivering premium inventory.

INNOVATIVE ADVERTISING FOR A COMPLEX DIGITAL LANDSCAPE

STELLAR RESULTS

Consumers targeted by the

prospecting campaign were

31% more likely to purchase

and 52% more likely to return

to the retailers’ site.

Prospecting SolutionRAKUTEN MEDIAFORGE IS NOW RAKUTEN DISPLAY

© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

LEARN ABOUT OUR OTHER RAKUTEN MARKETING SERVICES

Rakuten Search

Rakuten Attribution

Rakuten Affiliate Network

DISPLAY

Children’s Footwear Retailer Experiences 31% Increase in Purchases with Prospecting SolutionCHALLENGE

Founded nearly a hundred years ago, a leading children’s footwear retailer has traditionally sold

products offline through a brick-and-mortar presence. In 2014 the retailer’s parent company

changed course to embrace an online retail strategy. As a result of this shift, they closed several

physical stores and reallocated budget to bolster their online and mobile presence.

As the retailer shifted to a digital marketing strategy, they took the opportunity to update their brand

in order to make it more accessible to a new generation of consumers. Their primary focus was to

appear more youthful and to target the “Millennial Mom” demographic. To accomplish this

transformation, they needed an advertising solution that could reach and engage this audience

and drive those consumers to their online store. A critical piece of their digital strategy was display

marketing.

SOLUTION

The Rakuten Display account team determined that the Prospecting Solution best met the needs of

the retailer and could be optimized to deliver against their key performance indicators and

overarching display goals. The team created dynamic ads optimized for engagement that reflected

the retailer’s updated brand image. The media buying team created an audience based on search

term data and lookalike modeling to target consumers whose interests aligned with the retailer’s

products. Ad placements were bought with publishers whose content aligned with the interests of

potential customers.

RESULTS

The primary objective of the prospecting campaign was to deliver new, targeted consumers to the

retailer’s online store. The campaign delivered these targeted consumers and also had a positive

impact on conversion. Consumers who were targeted were 31% more likely to purchase and 52%

more likely to return to the site. Conversion rate for consumers acquired by the prospecting

campaign was 30% higher than site visitors who reached the site through other acquisition

channels.

DRIVE TARGET AUDIENCES TO YOUR SITE