© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

DISPLAY

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

ABOUT RAKUTEN MARKETING

Rakuten Marketing is the

global leader in omnichannel

marketing and driving the

omni experience. Offering

an integrated strategy that

combines consumer centric

insights with e-commerce

expertise, Rakuten

Marketing aims to inspire

better marketing. Rakuten

Marketing’s omnichannel

services include Rakuten

Affiliate Network, Rakuten

Display, Rakuten Attribution,

and Rakuten Search. Rakuten

Marketing is backed by

global Internet retailer

Rakuten, Inc.

Drive conversion with engaged consumers.All of your digital marketing investments work together to help achieve the ultimate goal of driving

conversion. We identify audiences of consumers who’ve visited your site and deliver dynamic ads

to individual consumers personalized with specific products they’ve viewed. Retargeting

campaigns yield the highest returns of all display campaigns, as they allow you to engage

consumers near the bottom of the purchase funnel when they are ready to make a decision. We

provide transparency into the performance of your retargeting campaigns, as they relate to other

display campaigns and across all digital advertising channels.

The Retargeting Solution allows you to:

n Gain unparalleled transparency into campaign performance across channels.

n Deliver personalized ads optimized for engagement.

n Focus on converting site abandoners.

THE FOLLOWING CAMPAIGN STRATEGIES ARE AVAILABLE WITH THE RETARGETING SOLUTION:

HOME PAGE RETARGETING

Retarget consumers who abandon the home page with ads personalized with default products or a

brand message.

CATEGORY RETARGETING

Retarget consumers who abandon category pages with ads personalized with products from

category pages.

PRODUCT RETARGETING

Retarget consumers who abandon product pages with ads personalized with products recently

viewed.

CART ABANDONMENT RETARGETING

Retarget consumers who abandoned the checkout process with ads personalized with items left in

the cart.

EMAIL OPENER RETARGETING

Retarget consumers who opened emails with ads personalized with content from the email.

INNOVATIVE ADVERTISING FOR A COMPLEX DIGITAL LANDSCAPE

STELLAR RESULTS

Consumers who received

a retargeting ad were 123%

more likely to complete the

lead form and accounted for

a 92% increase in the offline

purchase rate.

Retargeting SolutionRAKUTEN MEDIAFORGE IS NOW RAKUTEN DISPLAY

© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

LEARN ABOUT OUR OTHER RAKUTEN MARKETING SERVICES

Rakuten Search

Rakuten Attribution

Rakuten Affiliate Network

DISPLAY

Leading Powersports Retailer Influences 30% of Dealership Sales With Retargeting SolutionCHALLENGE

A U.S. based manufacturer and retailer of high-performance motorized vehicles is a market leader

in recreational, utility and military off-road vehicles, snowmobiles and motorcycles. The retailer

expanded their product offering with the purchase of a motorcycle manufacturer and realized a 94%

increase in motorcycle division sales in Q4 2013.

After the expansion of their inventory, the retailer partnered with Rakuten Display to develop a

retargeting strategy that has since expanded to include prospecting and Facebook campaigns.

They initially launched their display program with retargeting to drive leads to their offline franchise

dealerships. This presented a challenge – although retargeting offered the opportunity to drive

conversion online, its influence on offline conversions was difficult to measure. In order to illustrate

the benefits of their investment and to support growth in their franchises, they needed a way to

effectively close the loop between online leads and offline purchases.

SOLUTION

The Rakuten Display account team recommended a comprehensive site retargeting campaign

accompanied by offline attribution reporting. This approach allowed the client to target consumers

who abandoned from any location on their site, including dealership locator and lead forms. The

offline purchase attribution studies would bridge the gap between online ads and in-dealership

sales. These studies take purchase lists from the retailer’s CRM files and tie buyers to their online

profiles. With this connection established, the Rakuten Display data analytics team identified

in-dealership purchases made by consumers who were served an ad online.

RESULTS

The retailer was uncertain of how effective online display marketing would be in driving offline sales.

However, the results of the campaign exceeded the retailer’s expectations, as they found that site

abandoners who returned to their site because of a retargeting ad were 123% more likely to

complete a lead form than visitors from a control group. And, these visitors accounted for a 92%

increase in the offline purchase rate. In fact, the retargeting strategy influenced 30% of in-dealership

revenue during the campaign.

DRIVE CONVERSION WITH ENGAGED CONSUMERS