© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

DISPLAY

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

ABOUT RAKUTEN MARKETING

Rakuten Marketing is the

global leader in omnichannel

marketing and driving the

omni experience. Offering

an integrated strategy that

combines consumer centric

insights with e-commerce

expertise, Rakuten

Marketing aims to inspire

better marketing. Rakuten

Marketing’s omnichannel

services include Rakuten

Affiliate Network, Rakuten

Display, Rakuten Attribution,

and Rakuten Search. Rakuten

Marketing is backed by

global Internet retailer

Rakuten, Inc.

Influence loyal customers to re-engage.Increase customer lifetime value by engaging customers who’ve spent money with you. Target

customers based on recent online conversion data with a loyalty strategy or put your offline

customer relationship management (CRM) data to work with display ads that include

complimentary products or services. Consumers who’ve recently purchased demonstrate high

conversion rates, as they are actively engaged with your brand. Drive incremental revenue from

these prime audiences and build a relationship with consumers to turn them into loyal customers.

The Retention Solution allows you to:

n Drive incremental purchases through increased return and purchase rates.

n Retain brand loyal customers and keep your brand top of mind.

n Re-engage consumers who have not recently converted.

THE FOLLOWING CAMPAIGN STRATEGIES ARE AVAILABLE WITH THE RETENTION SOLUTION:

CRM REAQUISITION

Utilize offline CRM data to target inactive customers online.

CRM INCREMENTAL

Utilize offline CRM data to target active customers online with ads personalized with complimentary

products online.

CRM INFORMATIONAL

Utilize offline CRM data to target customers with information-based ads online.

PURCHASE EXPANSION

Target consumers who recently purchased with ads personalized with complimentary products

online.

INNOVATIVE ADVERTISING FOR A COMPLEX DIGITAL LANDSCAPE

STELLAR RESULTS

The retailer learned which

customer segments drove

the most revenue, the best

ROAS and the highest rates of

engagement.

Retention SolutionRAKUTEN MEDIAFORGE IS NOW RAKUTEN DISPLAY

© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

LEARN ABOUT OUR OTHER RAKUTEN MARKETING SERVICES

Rakuten Search

Rakuten Attribution

Rakuten Affiliate Network

DISPLAY

Online Wine Retailer Increases Revenue and Customer Lifetime Value with CRM RetargetingCHALLENGE

A California-based online wine and gift basket retailer has a goal to dramatically increase its market

share of the $35 billion U.S. wine industry. Over the past 5 years the online retailer has experienced a

site traffic increase of over 200%, reaching 15 million visitors annually, and revenue growth of 70%.

When they launched their loyalty program, they experienced a 50% increase in customer lifetime

value.

With a robust display strategy in place that included prospecting, retargeting, social and mobile

campaigns, the client was looking for a display solution that would increase customer lifetime value.

The strategy was expected to expand the reach of their current display efforts, re-engage inactive

users and build loyalty among active purchasers.

SOLUTION

The Rakuten Display account team recommended a CRM retargeting campaign to address the cli-

ent’s needs. It would enable them to segment and target their customers online by onboarding CRM

data. The account team handled the entire process, from data onboarding to campaign

execution and delivery of the attribution report. The following segments were created based on

loyalty program membership and recent purchase activity.

n Active buyers not in the loyalty program

n Active buyers in the loyalty program

n Inactive loyalty members

n Inactive buyers not in the loyalty program

RESULTS

The CRM retargeting campaign delivered valuable insight on buyer behavior and provided a solid

4x return on the initial investment. The online retailer learned that active buyers not in the loyalty

program accounted for 71% of campaign revenue, and active buyers in the loyalty program drove

the best return on ad spend. In addition, they learned that inactive loyalty members engaged most

with the ads, and inactive buyers not in the loyalty program were the least engaged. The campaign

delivered revenue for the online retailer but also provided actionable insight that can be leveraged

for future campaigns and strategies to engage customers.

INFLUENCE LOYAL CUSTOMERS TO RE-ENGAGE