solutions guide 2014 - advance ohio

solutionsguide 2014

Same trusted brands, all under one roof

It’s more convenient than ever to do business with us. Clients now have one point of contact for advertising in any of our three brands. We pride ourselves on the ability to provide customized solutions to our clients based on their individual needs and goals.

Flexible.

Responsive.

One-stop shop.

Advance LocalNortheast Ohio Media Group is part of Advance Local, one of the largest media groups in the U.S. reaching more than 30 million consumers through its 12 local news and information websites and more than 30 newspapers.

Advance Local’s combined websites rank in the top 10 nationally in comScore’s General News category, which includes sites such as Yahoo News, CNN and NBC.

Through its local media groups and Advance Digital affiliates, Advance Local is a leader in the development of innovative and effective advertising solutions across current and emerging media platforms for local, regional and national advertisers. Advance Local is part of Advance Publications, along with Condé Nast, Parade Media Group, Fairchild Fashion Group and American City Business Journals.

Northeast Ohio Media Group

Northeast Ohio Media Group is a digitally focused media company that operates cleveland.com and publishes Sun News. We create content for, and represent The Plain Dealer, Sun News and cleveland.com for all multimedia advertising sales and marketing.

Together with the Plain Dealer Publishing Co., we are the #1 source of news and information in Northeast Ohio, serving more than 1.2 million local readers in print and online.

Source: Scarborough Cleveland 2014 r1, comScore April 2014

neohiomediagroup.com2

Make our audience your audienceAt Northeast Ohio Media Group, we don’t sell products. We sell audience. We pride ourselves on having the largest reach of any media source in Northeast Ohio. With the largest newspaper and the number one website for news and information in the state of Ohio, along with a vast regional and national network of digital solutions, we offer a very diverse portfolio of print and online products.

We help our clients better understand their audience and then create a comprehensive plan around how to reach it. With more than 100 digital products and two of the most reputable, widely read print publications, we can find a solution to help you meet your goals.

Leverage the power of our experienceAs an advertiser, you need the ability to reach existing customers and target potential customers who are most likely to spend money with you. Whether you know your audience or need guidance identifying it, The Plain Dealer, cleveland.com and Sun News deliver highly targeted advertising campaigns utilizing our comprehensive suite of print and digital products to craft a relevant message to reach your audience.

Grow your businessAt Northeast Ohio Media Group, we customize solutions for each and every client we meet. We set out to understand your business and your unique challenges and then develop a package that fits your budget and solves your problems, helping your business grow.

Realize a measurable ROIWe provide customized reporting to our clients to help ensure that their advertising campaigns are generating the results they want and delivering the best return on investment possible.

Your Partner Insuccess

neohiomediagroup.com 3

Source: comScore April 2014

NORTHEAST OHIODEMOGRAPHICS

Cleveland has the 4th largest metropolitan population in the Midwest…

DMA

2014 POPULATION:

3.9 million2014 ADULT POPULATION:

2.9 million2014 HOUSEHOLDS:

1.5 million

Source: Nielsen PrimeLocation

2014 FACTS ABOUTTHE CLEVELAND DMA:Average HH Income: $60,830

Median HH Income: $45,678

Average Age: 40

Education, Some college or higher: 1,401,867

Housing Units, Owner Occupied: 1,062,507

87%of people

own a computer or mobile

device

91%of adults in the Cleveland DMA use a wireless/

cellphone

85%of adults in

Northeast Ohio access the

Internet

Mobile device usage has increased

by over

10%in the past

year

In January 2014, tablets and

smartphones made up

48%of page views

on cleveland.com

Northeast Ohio is wired

Source: Scarborough Cleveland 2014 r1, Adobe Omniture


TOTAL AUDIENCE

At home or on the go, news and information at your fingertips – all day long…

POWER OF THREEUnique readers of our threecombined brands in one week(The Plain Dealer, cleveland.com and Sun News)

1,227,803Sunday Plain Dealer 858,076

Daily Plain Dealer 482,059

Best Primetime TV 129,654 (Average 1/2 hour audience)

Best Morning Drive Radio 29,517 (Average 1/2 hour for any individual station and A.M. drive)

Source: Scarborough Cleveland 2014 r1


cleveland.com The #1 digital source for local news and information*

cleveland.com is the premier news and information website in Northeast Ohio, attracting more than three million unique users every month. It provides 24/7 news and information from many sources to inform, engage and entertain readers.

• Total number of monthly unique visitors 3,042,000

• Total number of monthly page views 45,000,000

• Access cleveland.com when you’re on the go through our mobile-friendly website, apps for your mobile devices, Twitter and Facebook. cleveland.com – news where you want it, when you want it.

AUDIENCE MEDIANHOUSEHOLD INCOME

AUDIENCE PROFILE:

57.2%

MALE42.8%

FEMALE

71.6% 78% 53.9% 56%

HOUSEHOLDINCOME$50,000+

SOMECOLLEGEOR MORE

MARRIED BETWEENAGES OF

25-54

1 1

1 1

$77,713

Reach your audience on the go through mobile solutionscleveland.com mobile site• 1.4 million unique monthly visitors to cleveland.com’s mobile site

• 13 million smartphone page views per month

Source: Omniture

e-edition The e-edition is a digital replica of The Plain Dealer delivered to your tablet, smartphone and computer. The e-edition is included with any print subscription of the paper.

• Average page views per week: three million

• Average time logged in: 30 minutes• 19 pages per visit

TOTAL AUDIENCENobody is better at delivering local news and information

*Source: comScore, Omniture

Source: Scarborough Cleveland, 2014 r1

cleveland.com apps

Go to www.cleveland.com/mobile-device to view and download all cleveland.com apps.

The cleveland.com news app reaches more than 55,000 unique users per month.

The Cleveland Indians app reaches almost 10,000 unique users per month.

The Cleveland Browns app reaches more than 11,000 unique users per month.

The Cleveland Cavs app reaches more than 3,600 unique users per month.


TOTAL AUDIENCENobody is better at delivering local news and information

The Plain Dealer Northeast Ohio’s Community WatchdogThe Plain Dealer is Ohio’s largest daily newspaper with more than 482,000 daily readers and more than 858,000 Sunday readers. Since its founding in 1842, it has been a critical part of the Cleveland landscape, building trust with people of this region. The Plain Dealer is widely referred to as the “community watchdog,” providing powerful investigative journalism and superior content in print and online.

Pulitzer Prize WinnerREADERSHIP: CIRCULATION:

Average Sunday Readership 858,076 Average Sunday Circulation 424,722

Average Daily Readership 482,059 Average Wednesday-Friday Circulation 283,954Scarborough Cleveland, 2014, r1 According to AAM Newspaper Snapshot March 2014


AUDIENCE PROFILE:

50%

MALE50%

FEMALE

48.5% 57% 48.2% 42.6%


SOMECOLLEGEOR MORE


25-54

1 1

1 1

$48,760


AUDIENCE PROFILE:

37.6%

MALE62.4%

FEMALE

55.9% 69.2% 62.3% 34%


SOMECOLLEGEOR MORE


25-54

1 1

1 1

$57,480

Sun News Award-Winning Community NewsThe Sun News specializes in providing in-depth community coverage and award-winning local editorial to 211,490 weekly readers through 11 local newspapers. Founded in 1946, Sun News is one of the largest AAM-audited paid weekly chains in the USA. It is delivered on Thursdays to 47 communities across Northeast Ohio. Scarborough

Sun News readers are a loyal, engaged audience:

• Most read nearly every issue. Sun News readers give high ratings to its content and advertising. • Most would recommend it to friends and colleagues.• Advertisers can effectively target local communities through Sun News’ seven advertising zones. Sun Readership Study 2010


Source: Scarborough Cleveland, 2014 r1

Comprehensive Advertising Solutions

MORE TOOLSFOR TODAY’S ADVERTISER

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9630 State Rt. 14330-422-1212www.greathyundai.comAUDI 2003 A4 3.0 Cab-riolet, blk/tan, excep-tional cond., only 34K,$16,500. 440-552-5688AUDI 2007 A4 Quattroblack/black $11,488Call Willie216-258-4621Marshall Superstore

BMW 2003 325iLeather, moonroof,DVD, custom rims.Must see! $8,770Call Bill216-659-9609Marshall SuperstoreBMW 2003 M3 Conv’tLeather, loaded, lowmiles, auto, $15,970Call Joe216-409-5011Marshall SuperstoreBMW 2008 328iBlack/Black, $11,888.Call Willie216-258-4621Marshall Superstore

BMW 2008 X5. Black.Loaded. Clean. Only60K! $23,500PAR 216.570.1577BMW 2011 335i Xdrive,auto, moonroof, heatedleather, nav, $30,891North Olmsted ChryslerJeep Dodge Ram866-982-3215BUICK 2002 CenturyCustom, V6, auto,looks good, runs great.$1900. 330-431-6141CADILLAC 1994Eldorado, leather, auto,low miles, $2,990Call Joe216-409-5011Marshall Superstore

CADILLAC 2000 SevilleSTS, Sunroof, Full Pwr,Looks and Runs Great.$2900 330-431-6141CADILAC 2005 CTSBlack/Black, loaded,$8,488.Call Reggie216-509-3473Marshall Superstore

Auto

Pete BaurBuick GMC

99 Chevy Silverado 15002WD & Petey has it$2,499

08 Ford FusionPwr. Windows/Locks,Auto, 95K Miles,$7,990

10 Chevy HHRPW, PL, 1 owner, 64K Miles$9,88805 GMC Envoy XUV 4x479K Miles, Chromes, Rare!$10,88809 Chevy MalibuPwr Windows/Locks,Alloys, 45K Miles$12,900

10 Mercury Mariner FWDV6, Leather, Moonroof,39K, $15,49011 MitsubishiOutlander Sport SEAll Wheel Drive, 35K,White Pearl & Petey has it$15,995

08 Cadillac DTSMoonroof, Leather, Execu-tive Driven, 49K, Pristine$16,98813 Chevy Impala LTMoonroof, Red Fire,8K Miles, $17,48810 Chrysler Town &Country TouringLeather, DVD, 31K Miles$18,288

11 Lincoln MKZMoonroof, Navigation,16K Miles, $20,88812 GMC Acadia SLEFWD, Moonroof,12K Miles, 1 owner,GM Certified, $28,888

11 Yukon Denali AWDMoon, Nav, DVD,a Knockout! $38,888PETE BAUR BUICK GMC14000 Pearl Rd.Strongsville, Ohio440-238-5600www.petebaur.com

CADILLAC 2006 DTS,Silver/Gray, loaded,$11,688.Call Willie216-258-4621Marshall SuperstoreCADILLAC 2012 CTS.heated lthr, moon roof,low miles, factory war-ranty $27,490North Olmsted ChryslerJeep Dodge Ram866-982-3215CHEVY 1999 CavalierLS. 100K. Good cond.e@ . CD. $1990VIP 216-346-6580CHEVY 2000 MonteCarlo, auto, A/C,$2,988.Call Willie216-258-4621Marshall SuperstoreCHEVY 2001 Malibu89k, loaded,runs great, Exc. cond.$3250. (440)327-8146

CHEVY 2004 Impala SSSupercharged, loadedup, very sharp, runsstrong, $7,970Call Bill216-659-9609Marshall SuperstoreCHEVY 2004 Malibu,very clean, all pwr.,1 owner, runs new!$2850. 216-326-2661CHEVY 2010 Cobalt.very nice inside & out,4 dr, auto, air, pw,pl, only 65k miles,#32151A, $9580.Nissan North Olmsted877-489-5365

CHEVY 2011 Aveo. auto,power equipment, fac-tory warranty, $9,998.North Olmsted ChryslerJeep Dodge Ram866-982-3215CHEVY 2011 Cruze LS,auto, bluetooth, factorywarranty, $10,990.North Olmsted ChryslerJeep Dodge Ram866-982-3215CHEVY 2011 HHR LS.Loaded. 4 cyl. All pwr.warr., clean. $7950.business440-439-8808

CHEVY 2012 Impala LT,29k, alloys, non smokerfull pwr spotless $9800Beckford 440.477.2882CHEVY 2012 Impala, V6loaded, pwr seat, cdalloys, warr. $11,500business440.439.8808CHEVY 2012 Malibu LS,12K, alloy rims, fullpwr, spotless, $8,900.Beckford 440.477.2882CHEVY 2012 Malibu LT.auto, factory warranty,low mi, $14,990.North Olmsted ChryslerJeep Dodge Ram866-982-3215CHEVY 2013 ImpalaLTZ, full pwr, sunroof,18K, alloy rims $14,900Beckford 440.477.2882CHRYSLER 2005 300Ltd, 48K, vanilla,loaded, plenty chrome,$12,000. 216-269-5913CHRYSLER 2006 300Touring, leather, roof,loaded, $9,688.Call Willie216-258-4621Marshall Superstore

2006 Chrysler LHS V64 Dr, New Tires, Lines,Struts, and Brakes.$3495 440-336-3504CHRYSLER 2012 200Limitied. heated leath-er, navi, moonroof, lowmiles, certified, $17,165North Olmsted ChryslerJeep Dodge Ram866-982-3215DODGE 2002 Neon SXTExceptional cond. e@ .90K. Warnt. $3190VIP 216-346-6580

DODGE 2010 Challeng-er RT Auto, hemi,chrome $20’s. $23,990North Olmsted ChryslerJeep Dodge Ram866-982-3215DODGE 2010 Challeng-er SRT8. only 7k miles,auto, moonroof, certi-fied, $31,976.North Olmsted ChryslerJeep Dodge Ram866-982-3215FORD 1990 Tauruswagon , low mi, bodyfair, runs exc. $2950.Estate. 440-409-6735

FORD

WHOLESALE TOTHE PUBLIC’97 Saturn SL1 ........... $2550’99 Jeep Cherokee .... $2750’02 Chrys PT Cruiser . $3650’96 Ford F-150 ........... $3750’02 Saturn SL ............ $3750’06 Lincoln LS ........... $3750’03 Buick LeSabre ..... $3950’02 Ford Escape ........ $3950’02 Ford Explorer ..... $4450’02 Dodge Dakota ..... $5250’03 Ford Taurus ........ $5450’04 Pontiac Gr Am .... $5950’06 Buick Lucerne ..... $6150’08 Ford Focus ......... $6950’06 Hyundai Sonata ..$6950’06 Chrysler T&C ...... $6950’04 Ford Mustang ..... $7550’06 Chevy Trailblazer $7550FRESH ARRIVALS DAILY!AutoNation Ford Westlake23775 CENTER RIDGEWESTLAKE 44145www.autonationfordwestlake.com888-215-9534FORD 2000 Focus WgnA/C. CD. Exceptionalcond. e@. $2890VIP 216-346-6580FORD 2007 500 SELAuto, A/C, $4,888.Call Reggie216-509-3473Marshall Superstore

FORD 2002 T-Bird, twotops, white w/black &red interior, low miles,$21,988Call Willie216-258-4621Marshall SuperstoreFORD 2007 FOCUSAuto, loaded, 95K mi.A-1 Cond. $5900.440-610-4098FORD 2007 Focus SEauto A/C moonroof$7,488Call Willie216-258-4621Marshall Superstore

FORD 2007 MustangGT. 5 spd, Shaker 500,one owner, $13,936.North Olmsted ChryslerJeep Dodge Ram866-982-3215

GREAT BUYSUNDER$10,000’95 Mercury Villager .. $1195’99 Toyota Camry ......$1995’02 Mercury Villager . $1995’98 Honda Accord ......$2591’05 Hyundai Elantra ..$2995’02 Olds Alero ........... $3595’02 Honda Odyssey ....$3775’04 Malibu Maxx ....... $4593’05 Chrysler T & C ...... $5991’03 Dakota S/C .......... $5991’03 GMC Denali AWD . $5991’04 Pontiac Vibe ....... $5991’05 Honda Civic ......... $5991’07 Kia Sedona .......... $5995’03 Toyota Corolla S..$6592’06 Pontiac G6 GT ..... $6593’01 Audi A4 Wgn. ...... $6991’09 Kia Spectra ......... $7592’00 BMW 328i ............ $7991Over 50

AvailableSUNNYSIDE HONDA7700 PEARL RD.MIDDLEBURG HTS. 44130sunnysidehonda.com440-243-5577HONDA 2003 Civic.phenomenal car for afabulous price, all op-tion, only 79,156 miles,don’t miss! #32180A,$7919.Nissan North Olmsted877-489-5365HONDA 2005 CRV EXAWD. alloys, auto, air,pw, well maintained,priced to sell! 132k mi,#4411A, $8201.Nissan North Olmsted877-489-5365

HONDA 2006 AccordEXL V6 4dr. perfect in-side and out, leatherseats, factory powermoon, hard to find V6!84k, #4426A, $11,673.Nissan North Olmsted877-489-5365HONDA 2010 ElementLX AWD. factory warr,all power features, only25,695 miles, #3978B,$17,994.Nissan North Olmsted877-489-5365

HONDA 2010 Fit. verylow mileage! all power,excell cond, don’t miss!just reduced! #32065A,$12,688.Nissan North Olmsted877-489-5365HYUNDAI 2010 AccentGS 5spd. hard to find,full power features,excellent MPGs, factorywarranty, low miles,#32105A, $8310.Nissan North Olmsted877-489-5365

INFINITI 2012 G37xAWD. gorgeous sedan,factory warr, one own-er Carfax, premium &Bose, only 27k miles,#NP3101, $25,870.Nissan North Olmsted877-489-5365KIA 2010 Soul. new ar-rival, alloys whls pkg,power moon, auto, air,#NP3058A, $10,913.Nissan North Olmsted877-489-5365KIA 2011 Soul. new ar-rival, chrome pkg, 5spd, all power features,factory warranty, 39k,#32149A, $11,685.Nissan North Olmsted877-489-5365LEXUS 2008 LS460Leather, moonroof,navigation, chromes,29k miles, Florida car!,$31,970

Call Bill216-659-9609Marshall SuperstoreLINCOLN 1995 Conti-nental. Loaded. Only24K! $5995 OBO. Mustsell. PAR 216.570.1577LINCOLN 2003 TownCar Signature Series,leather, loaded,$7,488.Call Reggie216-509-3473Marshall Superstore

LINCOLN 2004 TownCar "Signature", leath-er, loaded, low miles,$10,988.Call Greg440-477-7227Marshall SuperstoreMAZDA 2004 6iAuto, a/c, well equip-ped, only 79k miles.Only $6,970Call Joe216-409-5011Marshall Superstore

2008 Mazda 6 i Sport,4 Cyl, 5 Speed Auto-matic, All Options,$7850 440-336-3504MAZDA 2010 MiataSport Convertible. 5spd, only 3k mi, factorywarranty, $17,170.North Olmsted ChryslerJeep Dodge Ram866-982-3215

MERCEDES 2014CLA250 192 miles.Please contact BobRandall Showroomcond. $29,000.(440)716-2700Mitsubishi 2003 Diam-ante LS, dealer maint.,runs new,low mi $4500Business 440.749.7595

MITSUBISHI 2004 Ecli-pse Spyder, auto, alloywheels, good miles,$6,110.North Olmsted ChryslerJeep Dodge Ram866-982-3215

NEED A CAR?NEED CREDIT?No Credit?Bad Credit?Over 1500New & Used Cars,Trucks & SUVs

ALL CREDITAPPLICATIONSACCEPTED!Everyone Drives!Call Mr. Kennedy440-449-100024-Hr Credit Line;888-345-LENDMARSHALLSUPERSTORE6200Mayfield Rd.

NISSAN 2000 Maxima,auto, A/C, $2,388.Call Reggie216-509-3473Marshall SuperstoreNISSAN 2006 Altima2.5 SL, heated leather,Bose, moonroof, auto,like new, $10,570Call Bill216-659-9609Marshall Superstore

NISSAN 2011 MaximaSV. gorgeous, leather,back-up camera, heat-ed seats, only 22,515miles, Nissan certified,#NP3001, $20,410.Nissan North Olmsted877-489-5365Pontiac 2004 GrandAm , 4 dr, full pwr, A/C,$2495. 216-410-5783; 216-231-1341

PONTIAC 2006 G6 GTBlack. Very clean. 97KNeeds nothing. $5900Dealer 330-284-1469PONTIAC 2006Solstice Conv’t, lowmiles, like new,5-speed, $13,988Call Bill216-659-9609Marshall Superstore

SAAB 2009 9-3 sedan.leather, power moon,alloys, 94k, fabulousvalue! #4378A, $8872.Nissan North Olmsted877-489-5365SUBARU 2010 LegacyJust arrived, 2.5i Pre-mium AWD, Full powerpkg, NP3072, Won’t lastat $13,525.Nissan North Olmsted877-489-5365

SUBARU 2011 ForesterAWD Limited. gor-geous, lthr seats, panosunroof, alloys, factorywarranty, only 29k mi,#4224A, $20,810.Nissan North Olmsted877-489-5365SUBARU 2012 OutbackLimited. auto, navi,heated leather, moon-roof, $25,990.North Olmsted ChryslerJeep Dodge Ram866-982-3215

SUBARU 2013 ImprezaSport Premium AWD.auto, only 2k, heatedseats, $20,667.North Olmsted ChryslerJeep Dodge Ram866-982-3215TOYOTA 1996 Corolla.4 dr 97K e@ good condNo problems $2090VIP 216-346-6580

TOYOTA 2004 CamryLE. very nice sedan, fullpower features, 122kmiles, priced to sell!#NP3061A, $6917.Nissan North Olmsted877-489-5365TOYOTA 2007 Prius.new arrival, phenom-enal MPGs at a can’tmiss price! only 75,378mi, very nice vehicle,#31488A, $10,870.Nissan North Olmsted877-489-5365

TOYOTA 2007 Prius.one owner, auto, powerequipment, $8990.North Olmsted ChryslerJeep Dodge Ram866-982-3215TOYOTA 2007 Yaris. 5spd. Tint. Exhaust. 67KArkansas car. $6900Dealer 216-536-0811

TOYOTA 2007 Yaris.economical sedan, fullpwr features, priced tosell! only 75k miles,#NP3093, $8710.Nissan North Olmsted877-489-5365TOYOTA 2008 Camry"Hybrid", leather, load-ed, gas saver, lowmiles, $14,988.Call Greg440-477-7227Marshall Superstore

TOYOTA 2010 CorollaLE. 29K. Moonroof. Fullpwr. Carfax. $10900Dealer 330-284-1468TOYOTA 2010 CorollaLE auto, only 24k, fac-tory warranty. $12,941.North Olmsted ChryslerJeep Dodge Ram866-982-3215TOYOTA 2011 Camry LE.16K. Full pwr. CD.Carfax. $13900Dealer 330-284-1468TOYOTA 2011 Camry LE35K. Full pwr. Keyless.Carfax. $12900Dealer 330-284-1468VW 2005 Passat GLS 5spd. air, pw, pl, muchmore, price just re-duced! 120k mileage,#31950B, $5390.Nissan North Olmsted877-489-5365

ACURA2009 MDX 4 Dr. Whiteext. Tan int. Automat-ic, AWD. 44350 miles.Good cond. $22,900.( 3 3 0 ) 6 0 7 - 5 5 7 [email protected] 2003 745 LIBlack, sport pkg,navigation, everyoption! $17,970Call Bill216-659-9609Marshall Superstore

CHEVY 2007 Suburban.excellent value for thisnew arrival, 4x4, allthe features, very niceinside & out, 147k mi,#NP3094A, $11,940.Nissan North Olmsted877-489-5365CHEVY 2010 EquinoxLT. auto, power seat,factory warr, $14,467.North Olmsted ChryslerJeep Dodge Ram866-982-3215DODGE 2003 DurangoSLT 4x4. 3rd row, rearair, pwr seat, $6,025.North Olmsted ChryslerJeep Dodge Ram866-982-3215FORD 2004 ExplorerXLT 4x4, loaded,$5,988.Call Reggie216-509-3473Marshall SuperstoreFORD 2005 ExplorerEddie Bauer 4x4leather $7,688Call Willie216-258-4621Marshall Superstore

FORD 2005 ExplorerXLT 4x4, loaded,$4,288.Call Willie216-258-4621Marshall SuperstoreFORD 2007 ExpeditionEL Limited 4x4. navi,DVD, moon, loaded!$16,990.North Olmsted ChryslerJeep Dodge Ram866-982-3215FORD 2007 ExplorerLTD 4x4, leather,moonroof, 3rd seat,loaded, $13,950Call Bill216-659-9609Marshall SuperstoreGMC 2007 YukonDenali. Blk. loaded. 2DVDs. 121K. $18,490Dealer 330-284-1469

Hyundai 2003 Santa Fe118K, good tires, asking$2,600 obo. Call after12 Noon: 216-378-0565JEEP 2004 Wrangler X4x4, auto, A/C, V6.Ready for snow!$12,970

Call Joe216-409-5011Marshall SuperstoreJEEP 2008 Wrangler XV6. 6 speed, low miles,certified, $16,204.North Olmsted ChryslerJeep Dodge Ram866-982-3215JEEP 2010 Patriot Sport"Rare" 5 spd, low miles,certified, $10,987.North Olmsted ChryslerJeep Dodge Ram866-982-3215LINCOLN 2008 MKXLeather, 1-owner, Panoroof, $18,988.Call Greg440-477-7227Marshall SuperstoreLINCOLN 2011 MKS"Ecoboost" AWD,leather, NAV, 20’s,every option $24,988Call Greg440-477-7227Marshall Superstore

LINCOLN 2011 Naviga-tor 4x4, black/black,navigation, everyoption, low miles,$41,888.Call Bill216-659-9609Marshall SuperstoreNISSAN 2005 Armada,LE, exc cond., 91K high-way, loaded, Nav, sun-roof, tow pkg., leather,$16,550. 216-561-5700NISSAN 2009 MuranoAWD S. just arrived, allpower, 85k, don’t miss,#NP3018A, $12,360.Nissan North Olmsted877-489-5365SATURN 2007 Vue.very nice inside & out,FWD Vue, only 88,449mi, ready for immeddelivery, full pwr fea-tures, #32138A, $7991.Nissan North Olmsted877-489-5365

SUZUKI 2010 GrandVitara 4x4. heated lthrseats, 50k miles, sun-roof, navi, $14,990.North Olmsted ChryslerJeep Dodge Ram866-982-3215TOYOTA 2011 RAV44x4. 25, great for snow!power wind, lks & mir-rors, cruise, $18,490.North Olmsted ChryslerJeep Dodge Ram866-982-3215TOYOTA 2011 RAV4.AWD. 33K. Full pwr.Carfax. $14,900Dealer 330-284-1468

CHEVY 1990 C/K 1500,Red Silverado PKG, 2WD. 145K Many NewParts W/Receipts. Goodcond. $4300 OBO(440)477-7147CHEVY 2002 Silverado4X4, V6 auto, air, 98K,orig owner. Like new.$9,895. 440-463-0468CHEVY 2003 SilveradoExt. Z71 4x4, hardTonneau, great runner,well maintained,$9,970

Call Bill216-659-9609Marshall SuperstoreCHEVY 2006 1500 4x4,auto, 8’ bed, 51k miles,like new, $13,988.Call Greg440-477-7227Marshall Superstore

CHEVY 2007 ColoradoLS. hard to find LSshortbed 4x2, auto, air,PS, only 49,810 miles,rare! #31990B1, $8990Nissan North Olmsted877-489-5365

CHEVY 2013 Silverado4x4 crew cab 4.8 L, 17kall options, $18,888Beckford 440.477.2882DODGE 1997 Ram 2500ext. cab, 5.9 6-cyl., noelectronics, diesel, runsstrong, auto., records.$4400. 216-214-1515DODGE 2012 Ram 1500Laramie Crew Cab 4x4.heated leather, navi,roof, only 14k miles,certified, $35,978.North Olmsted ChryslerJeep Dodge Ram866-982-3215FORD 2002 F250. 4x4.XLT. Loaded. V10. 6 spdNever plowed. Tow pkgCross box. $5500business440.439.8808FORD 2002 F350 CrewCab 4x4 Diesel XLT,$11,988.Call Reggie216-509-3473Marshall Superstore

FORD 2003 F150 S/CabXLT, auto, Flairside,$5,688.Call Reggie216-509-3473Marshall SuperstoreFORD 2003 F350 CrewCab 4x4, diesel, XLT,$11,888.Call Willie216-258-4621Marshall Superstore

FORD 2011 F150 SuperCab XLT V6. auto, lowmi, fact warr, $20,990.North Olmsted ChryslerJeep Dodge Ram866-982-3215FORD 2011 F250 S/Cab4x4 FX-4 8ft bed West-ern Plow $28,988Call Willie216-258-4621Marshall SuperstoreINTERNATIONAL 19994700 tow truck. Chev-ron wheel lift & boom.$9995 216-921-4457

NISSAN 2012 Frontier,extended cab, 4x4, V6auto, only 7K miles.$24,990North Olmsted ChryslerJeep Dodge Ram866-982-3215TOYOTA 2000 Tundra4x4. Auto. X-cab. 7.5’plow, good shape.$7500 440-336-1118

CHEVY 2008 UplanderCargo.New tires/brakesClean. Loaded $6995PAR 216.570.1577Chrysler 2008 Town &Country Touring. Pwrsliding drs. 7 pass. 75K$10500 440-392-9531DODGE 2010 GrandCaravan WHEELCHAIRVAN , 10" Lowered Flr,Ramp & Tie Downs,$30,995. 330-313-1292FORD 1993 E250 van,V8 auto, 123K. $1295. Call440-336-3504

FORD 2010 Shuttle VanExt., 12 pass High top.Premier Tuscany ConvBig screen DVD loadedForward seating. Air.Texas van Limo ServiceNew $51K. $16500 obo.business440.439.8808Ford 2012 E350 XLT Ext15 pass, loaded, cd, 5.4,Warr. $18975 obobusiness440.439.8808TOYOTA 2006 SiennaLE. Clean Carfax. 89K.New tires! $8990Dealer 330-284-1469

û CHROME PLATING ûBumpers, Pot Metals, 3 WkTurnaround. 330-456-5400CORVETTESWANTED:1953 - 1972. Any Condi-tion! 440-821-5106

WANTED 1967-73Camaro; 1946-75 GMChevy Conv.; 1970-75Chevy or GM 2 dr hardtop. No show cars.330-722-5835 fast cash

CASH PAID for junk orunwanted motorcycles,dirt bikes, & scooters.Call Mike 419.239.9469

A 000000000000000Junk/Abandoned AutosWANTED Top $$ paid.Free Tow 216-372-2000A00000000000000A0-Buying Cars/TrucksUp To $10,000. FreeTow. (216)-319-5901A’NANA’S TOWINGWe buy your junk carsfor top dollar, $75 - UP.216-404-9750

A1 R & R Towing IncJunk cars wanted!$400 & up!216-391-1700BUYING JUNK CARS,TRUCKS & STEEL - Best $$!216-75-WEBUY (9-3289)

$ CASH FOR $ALL JUNK

CARS, TRUCKS& VANS

$400 - Up!TOP $ for latemodel wrecks216-883-7500TOP $$$ FOR JUNKCARS. Call ME FIRST!24/7 Pick Up. $300-$500 216-776-8742WANTED JUNK/WRECKEDCARS. FROM $350-$1000.CALL NOW: 216-410-6271WE pay top $ foryour junk car, van& truck M&M TowingMike@ 216-835-9805

WE Remove Junk AndUnwanted Autos, Top$$ Paid, Free Tow, CallToday, 216-276-1234

Wanted, Autos,Trucks

Trucks, Trailers,Parts, Service,Accessories

Trucks, Trailers,Parts, Service,Accessories

Vans, Accessories

Automobiles forSale Automobiles forSale Automobiles forSale Automobiles forSale Automobiles forSale Automobiles forSale Automobiles forSale Automobiles forSale Automobiles forSale Automobiles forSale

Sport UtilityVehicles

Sport UtilityVehicles

Antique, Classic &Collectors Car Parts,Service & Accessories

Motorcycles, Parts,Accessories

AUTOMOTIVE[216-999-5555 TO PLACE AN AD]

Automobiles for SaleSport Utility VehiclesTrucks, Trailers, Parts, Service,AccessoriesVans, AccessoriesAntique, Classic & Collectors Car PartsCustom, Modified, Competition CarsMotorcycles, Parts, AccessoriesAuto Parts, Repairs & Tires

Automobile Loans & InsuranceAutomobile Service & EventsAuto Reconditioning/Cleanup ServiceWanted, Autos & TruckAutos, Trucks for Rent - LeaseAutos - Bargain Lots Autos

Monday & Tuesday - 8am to 5pmWednesday, Thursday & Friday - 8am to 6pm

From Chevy’s toPorsche’s look foryour next car inAutomotive inThe Plain Dealer.

PAR AUTO SALES216-570-157798 Villager $120004 Cavalier 5spd $250001 Cavalier(needs)$65002 Venture $1000MANY OTHERS!

Shift Into High Gear:Search for a car in a snapwith The Power of Two:The Plain Dealerand cleveland.com/cars.ATTENTION

AUTODEALERS!

To Advertise in the Bargain LotCall 216-999-4204

Bargain LotCall Today

DriveToday!!

Used VehiclesUnder $7000

H8

The Plain Dealer | Sunday, January 12, 2014

Sample Integrated Marketing Campaign

NEWSPAPER ADVERTISINGReach almost a million readers through an advertisement in The Plain Dealer, The Plain Dealer e-edition and Sun News. Home delivery of The Plain Dealer is on Wednesday, Friday and Sunday, with a bonus edition on Saturday. Home delivery of Sun News is on Thursday.

PRE-PRINTED INSERTSThe Plain Dealer, Sun News and Shop Greater Cleveland can deliver your pre-printed inserts by ZIP code to both subscribers and non-subscribers to hit almost 100% of households in targeted areas.

SPECIAL SECTIONSTake advantage of special advertising features in The Plain Dealer and Sun News that place your message around relevant content and in front of your ideal audience.

FRONT PAGE DEALER NOTESReach our readers with high impact advertising by placing your message on a sticky note on the front of The Plain Dealer.

POLYBAGSPlace your message on the paper’s delivery bag. These high-impact ads can’t be missed!

PD WRAP-UPA Sunday extended-reach insert distribution solution delivered to non-subscribers in select geographic areas.

SHOP CLEVELAND SHARED MAIL JACKETA package of geographically targeted advertising delivered on Wednesdays to 645,000 Cleveland-area non-subscriber households.

Polybags

IDN

7468

9

Front Page Dealer Notes


MOBILELeverage the growing use of smartphones and tablets through digital ads on the cleveland.com apps and on the cleveland.com mobile site.

REPUTATION MONITORINGTrack the online reputation of your business as well as the reputation of your competitors.

APP SPONSORSHIPSEngage your audience with cleveland.com apps. Showcase your brand every time a user launches the app. Select from six apps: cleveland.com news, Browns, Indians, Ohio State, Cavs and High School Sports.

SMS MOBILE MESSAGINGDeliver a mobile message to on-the-go customers. With our mobile couponing and text alert solutions, you can reach new customers wherever they are, while building your marketing database and driving traffic to your business.

CONTESTScleveland.com makes building a database of qualified leads easy. With a 3-week contest and promotional banner ads, businesses can collect contact information about potential customers.

DIGITAL DISPLAY & AUDIENCE TARGETINGcleveland.com offers a varied menu of digital advertising options including both static and dynamic ad types. Target customers by section, geography, online and offline behavior, interests, day of the week, day part or intent to purchase.

EMAIL MARKETINGThe Real Deals program lets you communicate your message to more than 170,000 cleveland.com and Plain Dealer subscribers who have agreed to receive special email offers.

Local Deals targets a specific geographic area around your business.

EXTENDED REACH NETWORKExpand the reach of your marketing message to your target audience based on the types of websites they have recently visited. We’ve partnered with premium networks and high quality data providers to target an ideal audience based on behaviors, online interests, keyword searches, purchasing decisions and more.

COMMUNITY ADVERTISINGcleveland.com has more than 50 community pages that geographically target specific areas.

SEARCH ENGINE OPTIMIZATION (SEO)Search engine optimization helps connect the dots from a search to a find. It works behind the scenes on the hundreds of technical aspects of your website that the search engines read to learn about you. Smart SEO management helps your site increase performance and visibility so that over time you will come up higher and more often in online searches that directly lead to more customers.

SEARCH ENGINE MARKETING (SEM)Search Engine Marketing allows you to bid on top positions so that people searching online can find your business. As an authorized Google reseller that also represents Yahoo! and Bing, we design focused campaigns to bring customers to your door. See your return on investment with results tracking and performance metrics. By continually optimizing keyword campaigns and advertising language, your results grow stronger, driving customers to your business.

WEBSITE DEVELOPMENTOur digital team can create websites for desktops/laptops and mobile platforms. Sites can include multiple pages including interactive maps, directions, products and services, and a contact form to capture potential customer information. We can also evaluate and enhance your current site, ensuring that your site is search engine friendly and easy to navigate.

FIND ‘N SAVEYour business can dynamically display inserts and target active online shoppers through this program that delivers both national reach and local presence.

SOCIAL MEDIA MARKETINGWe make it easy for you to join the conversation with our turnkey social media management program. By maximizing your social presence we will help you build your brand, improve your reputation, and put you ahead of the curve on what your customers want, need and expect. Increase page likes, shares, fans, followers and retweets.

BUSINESS LISTINGSA Business Listing can increase your online and mobile visibility because it is search engine friendly and provides your updated information to up to 300 online directories. A listing lets you connect with a mobile audience and respond directly to user reviews. Featured listings enable you to upload unlimited photos and videos, promotional flyers and coupons.

VIDEOOur video solution reaches over 96% of all videos played in the U.S. with a network of more than 1600+ brand-friendly sites. Videos can also be targeted to specific audiences so the people most likely to do business with you are the people seeing your message.

CONTENT MARKETINGWhether you want to drive leads or establish thought leadership in your field, we will help you design and distribute valuable content to achieve your desired marketing goals.

Insta


PRINT AD SPECS

Display AdDimensionsCOLUMNWIDTHS INCHES1 column 1.833”2 columns 3.792”3 columns 5.75”4 columns 7.708”5 columns 9.667”6 columns 11.625”Doubletruck 24”Page Depth 21”

Shop Greater ClevelandSIZE INCHESFront or Back Cover Ad 10” x 8.25”Front Page Jewel Ad 3.5” x 2.5”Back Page Jewel Ad 5.75” x 2.5”Inside Full Page Ad 10” x 10.875”Inside Half ” x 5.375”Inside Quarter Page 4.9375” x 5.375”4-Page Pop-Out 21” x 12”

ClassifiedDimensionsCOLUMNWIDTHS INCHES1 column 1.125”2 columns 2.291”3 columns 3.472”4 columns 4.638”5 columns 5.805”6 columns 6.972”7 columns 8.138”8 columns 9.319”9 columns 10.486”10 columns 11.652”Doubletruck 24”Page Depth 21”

Friday Magazine (Modular)SIZE INCHESFull Page 9.667” x 11.5”4/5 Page 7.708” x 11.5”3/4 Page 9.667” x 8.62”3/5 Page (vert) 5.75” x 11.5”3/5 Page (horiz) 7.708” x 8.62”1/2 Page 9.667” x 5.72”9/20 Page 5.75” x 8.62”2/5 Page (vert) 3.792” x 11.5”2/5 Page (horiz) 7.708” x 5.72”3/10 Page (vert) 3.792” x 8.62”3/10 Page (horiz) 5.75” x 5.72”1/4 Strip 9.667” x 2.84”1/5 Page (vert) 1.833” x 11.5”1/5 Page (horiz) 3.792” x 5.72”3/20 Page 1.833” x 8.62”1/10 Page (vert) 1.833” x 5.72”1/10 Page (horiz) 3.792” x 2.84”1/20 Page 1.833” x 2.84”Doubletruck 20.063”Page Depth 11.5”

PreprintRecommended GuidelinesSINGLE SHEET.003-.005” thick – allow for 10% Waste .006” thickness – allow for 5% Waste .007” thickness or greater (preferred) – allow for 3.0% Waste Minimum size: 5.5”x8.5” Maximum size: 11”x12” Minimum stock basis weight: 70 lb. cover or 90 lb. text gloss

MULTIPLE PAGE PREPRINTS4-page tabloid or 2-page standard (or greater) .003-.005” thickness – allow for 10% Waste .006-.007” thickness – allow for 7% Waste .008-.010” thickness – allow for 5% Waste .011” thickness – allow for 3.5% Waste .012” thickness or greater – allow for 2.5% Waste 4-page tabloid with wrap – allow for 3.5% Waste Paper bag (1/2 folded) – allow for 4% Waste less than 20 pages with staple – allow for 7% Waste Minimum size at spine: 8.5” Maximum size at spine: 12” Minimum size (cut edge): 5.5” Maximum size (cut edge): 10.75” Max preprint size: 11” x 12”

DELIVERY INFORMATIONDelivery Deadlines – Deadlines may change to accommodate holidays. Call for schedule.a) Daily issue (including Sun News) preprints should be delivered to The Plain Dealer Dock

Tiedeman Rd. 4 days prior to issue date, Monday – Friday, 7:30 A.M. – 3 P.M.b) Sunday issue preprints should be delivered to The Plain Dealer Dock no more

than 16 days or less than 9 days prior to issue date. Monday – Friday, 7:30 A.M. – 3 P.M.c) Shop Greater Cleveland preprints should be delivered to The Plain Dealer Dock

no later than Wednesday 7 days prior to the in-home delivery date. Monday – Friday, 7:30 A.M. – 3 P.M.

Bills of Lading – Must indicate name of advertiser, insertion date, total number of inserts and skids in shipment.Delivery appointments are not required at The Plain Dealer Dock.

Shipping Address and Phone Number:The Plain Dealer, Sun News, & Shop Greater Cleveland Shared Mail Tiedeman Production and Distribution Facility Docks 31, 32, & 33 4800 Tiedeman Road (at I-480) Brooklyn, OH 44144 Call Kathy Hanna at 216-999-4399 with any questions.

Preprints containing sample pockets/attached objects are not acceptable unless submitted samples are approved prior to confirmation of the insertion date.


DIGITAL SPECS

Standard Ad Unit SpecificationsAD UNIT DIMENSIONS FILE SIZE ANIMATION RICH MEDIA IAB STD.Sliding Billboard 980x300 90k 5 seconds YES YESPencil 980x30 20k NO YES YESRectangle 300x250 40k 15 seconds YES YESLeaderboard 728x90 40k 15 seconds YES YESSkyscraper 160x600 40k 15 seconds YES YESShort Skyscraper 160x400 40k 15 seconds YES NOHalf Page 300x600 40k 15 seconds YES NOHalf Banner 234x60 15k NO YES YESSection Sponsor 170x30 6k NO NO NOSite Sponsor 170x30 6k NO NO NOListings Sponsor 170x30 6k NO NO NOText Link 1 line of text NO NO 50 char limit

Mobile SpecificationsAD UNIT DIMENSIONS FILE SIZE ANIMATION RICH MEDIA IAB STD.Banner 320x50 40k 15 seconds NO NOExpandable Banner 320x50 40k NO NO NO to 320x416Landing Page 320x480 40k 15 seconds NO NORectangle 300x250 40k 15 seconds NO NOHigh School Sports(need all 3 sizes) 300x50 40k 15 seconds NO NO 640x160 40k 15 seconds NO NO 480x79 40k 15 seconds NO NOLeader iPad 728x90 40k 15 seconds NO NORectangle iPad 300x250 40k 15 seconds NO NO

All of our specifications can be found here: www.neohiomediagroup.com/digital-ad-specs

Video Specifications• File Size: elements other than the video component must conform to existing ad size standards. The maximum file size

for the video component is 1.5 MB.• Video length: 15 seconds or 30 seconds.• Audio initiation: Audio within ads must be user initiated with a click.• Video must include video stop/start button, as well as an audio stop/start button which must be present at all times. The

user should always have the option to control the entire video experience, i.e., stop, pause, mute. Generic Video Controls are available courtesy of the NEOMG production team.

• The Frames per second (FPS) should not exceed 18fps. Settings greater than 18fps will result in poor performance for many of our users and are not allowed.

• Continuous looping not accepted.• If the video is clickable, a new window will open upon user interaction and should pause the video.• Video cannot be played in a pop under, slider or floating ad unit.• Video ads should be targeted to positions above the fold so that users may quickly see the audio controls for the ad

and turn off if so desired.• Agencies and advertisers will need to ensure they acquire the online uses of any footage used in the video ad.


OUR TEAM

ANDREA HOGBEN President [email protected] (216) 999-4951

MIKE MALESKI Vice President, Sales and Marketing [email protected] (216) 999-4916

CHRIS QUINN Vice President, Content [email protected] (216) 316-7001

JASON REIMUELLER Director, Major, Key and National Accounts [email protected] (216) 999-4932

ROB RITTERBUSCH Director, Platforms and Advertising Operations [email protected] (216) 999-4596

SARAH SHORT Director, Local Market Sales [email protected] (216) 999-3504

SHIRLEY STINEMAN Director, Marketing and Community Affairs [email protected] (216) 999-4242

Contact UsNortheast Ohio Media Group Plain Dealer Plaza 1801 Superior Avenue, Suite 100 Cleveland, OH 44114

Call Us216-999-4360

Email UsLocal News, Press Releases and Calendar Listings: [email protected]

Letters: [email protected]

Advertising: [email protected]

Marketing: [email protected]

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