solving the tef through student centricity
TRANSCRIPT
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S o l v i n g t h e T E F T h r o u g hS t u d e n t C e n t r i c i t y
Benjamin SteinDirector, Student Success - Hobsons
London, UK | February 2017
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Harder than ever to get the right student to the
university
Retaining students becomes
critical
Connecting students with their future
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The critical change over the last few years is that the vast majority of universities are no longer in a process of selecting; they are in a process of recruiting. Very few institutions have been able to both increase their average tariff and increase student numbers. The price of expansion for most institutions is a lowering of the entry threshold.
The HE market for hopes and dreams: UCAS on results dayWonkhe
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Harder than ever to get the right student to the university
Retaining students
becomes critical
Connecting students with their future
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Such variability is not simply a statistic, nor even simply a squandering of taxpayers’ money. It is worse: it represents thousands of life opportunities wasted, of young dreams unfulfilled, all because of teaching that was not as good as it should have been, or because students were recruited who were not capable of benefitting from higher education.
Success as a Knowledge Economy: Teaching Excellence, Social Mobility and Student Choice
Department for Business, Innovation and Skills
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“Every student who does not continue in higher education means a loss of potential, a bad experience for that student and poor value for the taxpayer, as the investment in tuition costs is likely to have a low return.”
Staying the Course
Several institutions are making progress on both WP and retention at the same time
Investments in the student experience overall do pay off, as shown by the correlation between student satisfaction and retention
Overall variation in retention rates is worryingly large
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Staying the CourseThe largest group of institutions
are making progress on both
widening participation and
improving continuation rates
No correlation between
improving widening participation
and worsening continuation rates
We should be able to do both.
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Staying the Course
Higher student satisfaction in general is correlated to lower non-continuation rates
But what strategies work best?
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T E F
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How to respond: defining student-centricity
Awash in jargon
Orienting university resources, people and process around their potential impact on the student
A mindset that encompasses and supports retention, engagement, satisfaction and other critical concepts
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Retention&
student success
Nurturing belonging
Engagement with people
Make it easier to connect
Make it personal
Identify disconnected students
Research shows what works
A model of student-centricity
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Retention &
student success
Individual student opportunityGiving every student the best opportunity to meet his or her goals
Top-level metricsTEF: HESA non-continuation rates; NSS questions, employability
Two sides of retention and satisfaction
but also…
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Those who consider withdrawal
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Nurturing belonging
We already know what works
“At the heart of successful retention and success is a strong sense of belonging in HE for all students…The academic sphere is the most important site for nurturing participation of the type which engenders a sense of belonging.”
Academic sphere Professional services“Where students reported that they would be able to turn to a variety of support services…students are less likely to have considered dropping out of university.”
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People make the difference
Engagement with people
I. Make it easier to connect II. Make it personal III. Find disengaged students
Harness existing dataCapture qualitative professional input(
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Student Success and Engagement
Professionalservices
Early alert Personaltutoring
Data & analytics
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Putting concepts into action: Make it personal
Student interfacePersonalised alerts, to-dos, plans and positive feedback
Monitor performance
Request help
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Putting concepts into action: Make it easy to connect
Personalised success networkAutomatically build a support network for every student
Offer multiple ways for students to reach staff
Promote student-staff and staff-staff collaboration
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Putting concepts into action: Make it personal
Starfish student folderCapture and store information from across the institution
Student characteristics, behaviours and real-time interactions
Qualitative judgement alongside hard data
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Putting concepts into action: Make it easy to connect
Online appointment systemOnline integrated appointment booking
Record outcomes and categorise every meeting
Students easily find available tutors and support specialists
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Putting concepts into action: Reach disengaged students
Instant custom reporting and cohort-buildingCross-filter student characteristics and behaviours to create risk profiles
Take mass action across like students – flag, resolve, assign workflows
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In the real world
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Connecting data to action around the student
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Correctly balancing analysis and interventionGo beyond the dashboard
“Just assuming that all students will be their own change agents is unrealistic. It’s vital to focus on what happens next…We would suggest that the successful implementation of learning analytics will still require messy, complicated interactions in the real world in order to succeed."
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A community of practice
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A community of practice
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Making it easy for students to connect
Academic departments opting in by year
2014: 32015: 52016: 9
“I think the system is a great idea, it’s pretty intuitive to use. I think Starfish
would make it more likely that people would approach staff to discuss their
academic problems.”
-Student, Imperial College London
Success Stories
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“Over the 2013 academicyear, more than 68% of our
undergraduate students were ultimately successful in a course where a flag was
raised. We are very encouraged by this.”
-Barbara Gayle, Vice Presidentfor Academic Affairs,
Viterbo University
Increased faculty participation in early alert process from 13% to 91%
Identify disengaged students
Success Stories
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UNL’s four-year graduation rate
increased 3.8% in four years
Move the needle on key metrics
KPI 2011 2012 2013 2014
% of UG students
contacted through Starfish
50 56 75
Total # of Starfish
appointments5,377 11,434 19,498
4-yr grad rate 32.3 33.1 33.0 36.1
Success Stories
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