“Some Children get to Heaven Earlier”

By: P Moore

What is the logical appeal?

The logical appeal of this ad is if a parent smokes they are not only taking years of their own life but shortening the years on their child’s life as well. It is not just first hand smoke that can kill but second hand smoke can kill, too.

What is the emotional appeal?

The emotional appeal is the thought of an innocent child being killed by something preventable. As a parent knowing that your smoking can potentially lead to your child’s death should be enough to make you stop.

What is the ethical appeal?The ethical appeal comes from the fact that the advertisement comes from the Child Health Foundation.This is a creditable source whom parents would trust.

Background InformationThis is a Child Health Foundation anti-smoking ad.It was created in Germany. It was published in 2007. It was intended to show parents that if children are around smoking they will feel its harmful effects on their health, too.

What is the main focus of this ad?

The main focus of this ad is the little girl with a halo of smoke around her head. Also, The white worlds Against a black background stand out.

Does it take away from the ad if the words are missing?

It does take away from the adbecause without the words you may think thisIs just a photo of a little girl and the halo just represents her innocence. Without the creditable source or the words the ad is not accomplishing what it intends to.

Citations

• Organization, Child Health. Some Children get to Heaven Earlier. 2007. Anti-Smoking Ads, Germany. Child Health Organization. Web. 24 Jan. 2012.