some interesting findings of celeb track round ii

What you will see ?

• CPS (Celeb Power Score) is based on – Popularity,– 7 Persuasion categories,– 25 Image attributes, – Media Presence and – Over Exposure (Capturing the fatigue level);

• In this presentation we have put forth the insights on who’s doing well on most of the above mentioned parameters

• What you will also see are some comparisons with the previous wave.

Top 10 Stars almost in paritySachin & Aishwarya lead

All India

80

85

90

95

100

Sachin

Aishwar

ya

Salm

an K

hanSRK

Big B

Abhishek

Hrithik

Dhoni

Kapil

Dev

Hema

Mal

ini

Total Recognition

Total Recognition is a combination of Photo Recognition and Name Recognition; Sachin leads when it comes to Total Recognition

Wave 1Rank

Wave 2Rank Names

Rank Diff

5 1 Salman Khan 42 2 Shah Rukh Khan 01 3 Amitabh Bachchan -26 4 Abhishek Bachchan 27 5 Hrithik Roshan 2

Actors - Male

Top 5 Most Recognized Stars by genre

All India

Wave 1Rank

Wave 2Rank Names

Rank Diff

1 1 Sachin Tendulkar 03 2 M S Dhoni 12 3 Kapil Dev -14 4 Sourav Ganguly 05 5 Yuvraj Singh 0

Cricketers

Wave 1Rank

Wave 2Rank Names

Rank Diff

1 1 Aishwarya Rai 03 2 Hema Malini 12 3 Kajol -17 4 Priyanka Chopra 36 5 Shilpa Shetty 1

Actors - Female

Wave 1Rank

Wave 2Rank Names

Rank Diff

1 1 Sania Mirza 0.02 2 Viswanathan Anand 0.03 3 Mahesh Bhupathi 0.05 4 Leander Paes 1.09 5 Saina Nehwal 4.0

Non-Cricket Sports

Saina Nehwal has moved up 4 ranks thanks to her performance in recent events; Sachin, Sania and Aish maintain their ranks in their groups

Balika Vadhu makes an entry with a bang

Directors simply shuffle in ranks

Wave 1Rank

Wave 2Rank Names Rank Diff

1 1 Smriti Irani 03 2 Shewta Tiwari 12 3 Ronit Roy -17 4 Mona Singh 34 5 Sakshi Tanwar -1

TV Stars

Wave 1Rank


1 1 Rakesh Roshan 03 2 Sanjay Leela Bansali 1

NA 3 Farah Khan2 4 Karan Johar -25 5 Madhur Bhandarkar 0

Directors

Wave 1Rank


NA 1 Avika Gor5 2 Shewta Tiwari 38 3 Smriti Irani 54 4 Mona Singh 06 5 Hussain Kuwajerwala 1

TV Stars

Wave 1Rank


4 1 Karan Johar 35 2 Rakesh Roshan 33 3 Madhur Bhandarkar 0

NA 4 Farah Khan2 5 Sanjay Leela Bansali -3

Directors

HSM Markets

Avika Gor a new entrant has made a big entry with her debut “Balika Vadhu”; the ones who have managed to recognise her have rated her the best on

Likeability amongst TV Stars

Top 5 Most Popular Stars by genre

All India

*TV Stars picked from Hindi Speaking Markets

Rank Names Rank Names Rank Names

1 Amitabh Bachchan 1 Sachin Tendulkar 1 Smriti Irani

2 Shah Rukh Khan 2 M S Dhoni 2 Shewta Tiwari

3 Salman Khan 3 Kapil Dev 3 Ronit Roy

4 Hrithik Roshan 4 Yuvraj Singh 4 Mona Singh

5 Abhishek Bachchan 5 Sourav Ganguly 5 Sakshi Tanwar

Rank Names Rank Names

1 Aishwarya Rai 1 Sania Mirza

2 Kajol 2 Viswanathan Anand

3 Hema Malini 3 Mahesh Bhupathi

4 Priyanka Chopra 4 Leander Paes

5 Shilpa Shetty 5 Saina Nehwal

TV Stars

Actor- Females

Actor- Males Cricketers

Non-Cricket Sports

Popularity is based on Recognition and Likeability, established & mature stars such as Big B, Hema Malini, Kajol, Kapil score very well on Popularity.

International Cricketers small on Likeability,

bigger on Recognition

Market International Cricketers Recognition Likeability PopularityHSM Kevin Pietersen 85 83 85Delhi Glenn McGrath 96 80 95TN Matthew Hayden 78 61 77RO Hindi Belt Shane Warne 71 75 70AP Adam Gilchrist 78 24 75Punjab Brett Lee 90 86 91WB Brendon McCullum 83 45 80

Ranks

Some of the International cricketers were included in the celebrity list in wave 2, owing to IPL’s success. Recognition is high for almost all of them,

however few miss out on likeability.

Hrithik & John take over…

Names Akshay Aamir Big B SRK Hrithik Shahid John

Stylish 52 50 41 43 43 53 33

Handsome 51 53 45 44 55 58 39

Cute 43 53 43 30 35 52 22

Tough 54 47 51 38 40 34 25

Macho 58 50 47 37 44 37 34

Healthy/Fit 54 53 42 39 44 45 30

Sexy 36 30 24 22 31 46 25

Youthful 41 45 32 28 39 57 30

Cool 43 43 36 30 33 48 25

Energetic 53 50 39 38 42 40 25

Phy

sica

l app

eal -

Top

Act

ors

HSM

Wave 2

…to uproot Aamir & Shahid

Topmost

Runner Up

Names Akshay Aamir Big B SRK Hrithik Shahid John

Stylish 45 40 37 44 50 45 47Handsome 61 52 50 56 61 52 56Cute 38 37 37 41 39 39 38Tough 49 36 47 43 46 43 38Macho 65 45 56 57 56 44 56Healthy/Fit 51 41 41 44 51 36 45Sexy 28 28 22 29 33 30 38Youthful 44 33 28 36 46 43 46Cool 33 34 37 34 38 39 39Energetic 48 37 42 44 45 33 39

Wave 1

Akshay & Aamir lose to Hrithik & Shah RukhC

hara

cter

app

eal -

Top

Act

ors

Names Akshay Aamir Big B SRK Hrithik

Trustworthy 57 57 65 36 38Tech-savvy 46 44 51 35 33Self-made 48 37 56 41 19Savvy/Astute 47 44 60 42 34Modern 44 50 38 35 38Intelligent 47 52 62 43 36Innovative 47 53 51 37 34Grounded 40 37 43 29 26global personality 45 45 65 44 39Funny 51 31 36 23 21Family Oriented 49 42 68 45 39Dynamic 58 50 52 39 40Distinguished 46 48 61 42 36Bold 58 48 50 31 37

Topmost

Runner Up HSM

Names Akshay Aamir Big B SRK Hrithik

Trustworthy 40 38 55 46 46

Tech-savvy 38 37 45 39 41

Self-made 41 39 52 45 30

Savvy/Astute 40 37 53 44 41

Modern 39 36 34 39 46

Intelligent 43 42 52 45 43

Innovative 41 38 48 43 44

Grounded 35 31 42 37 37

global personality 41 37 53 47 41

Funny 40 31 42 41 36

Family Oriented 41 36 56 46 39

Dynamic 41 35 49 44 44

Distinguished 42 36 54 43 39

Bold 49 35 46 40 48

Wave 2

Wave 1

Looks consolidate for Katrina & AshP

hysi

cal a

ppea

l -T

op F

emal

e A

ctor

s

Names Katrina Aishwarya Priyanka Kareena Bipasha

Beautiful 71 74 57 54 42Glamarous 50 42 43 40 43Feminine 56 60 52 42 39Healthy 42 37 41 39 40Tough 38 33 39 32 33Sexy 57 44 51 52 52Youthful 60 37 47 48 42Cool 47 40 40 39 38Stylish 59 45 48 49 44Energetic 36 34 41 41 37

HSM


Beautiful 72 76 62 55 56Cute 42 46 34 29 35Feminine 62 68 57 45 52Healthy 46 43 33 31 38Tough 36 37 27 29 33Sexy 50 44 39 36 50Youthful 46 43 30 32 39Cool 40 38 30 29 34Stylish 50 49 39 33 43Energetic 37 40 32 30 37

Topmost

Runner Up

Wave 2

Wave 1

On Personality, Bipasha gains some groundC

hara

cter

-T

op F

emal

e A

ctor

s Names Katrina Aishwarya Priyanka Kareena Bipasha


Tech-savvy 34 32 32 31 29

Self-made 29 34 34 24 27


Modern 53 39 48 47 43



Grounded 39 35 32 28 28

global personality41 47 36 35 30Funny 25 25 22 26 22Family Oriented 31 46 27 26 25Dynamic 43 39 40 39 35Distinguished 44 41 37 35 29Bold 32 32 33 26 30

HSM



Tech-savvy 37 34 25 24 30

Self-made 34 36 26 23 35


Modern 46 44 35 34 38



Grounded 35 36 27 26 27

global personality37 45 24 23 32Funny 37 30 24 27 31Family Oriented 30 49 30 26 29Dynamic 40 44 26 29 40Distinguished 37 42 26 27 31Fun Loving 37 40 33 32 35Bold 37 34 25 25 29

Topmost

Runner Up

Wave 2

Wave 1

Top 5 Stars Most Persuasive Stars by Genre

Wave 1Rank

Wave 2Rank Names

Rank Diff

3 1 Yuvraj Singh 2

1 2 M S Dhoni -1

2 3 Sachin Tendulkar -1

7 4 Rahul Dravid 3

4 5 Sourav Ganguly -1

Cricketers

Wave 1Rank

Wave 2Rank Names

Rank Diff

1 1 Aishwarya Rai 0

2 2 Katrina Kaif 0

9 3 Bipasha Basu 6

7 4 Hema Malini 3

4 5 Genelia D'souza -1

Actors - Female

Wave 1Rank

Wave 2Rank Names

Rank Diff

4 1 Sania Mirza 3

10 2 Narain Karthikeyan 8

3 3 Leander Paes 0

8 4 Saina Nehwal 4

2 5 Mahesh Bhupathi -3

Non-Cricket Sports

Wave 1Rank

Wave 2Rank Names

Rank Diff

1 1 Amitabh Bachchan 0

4 2 Shah Rukh Khan 2

6 3 Hrithik Roshan 3

3 4 Akshay Kumar -1

22 5 J ohn Abraham 17

Actors - Male

All India

Big B & Aish retain top spots in their groups; whereas Yuvi and Sania gain ranks

Power of Persuasion polarized among women

All India

Power of Persuasion -Top Actors- Female

Names General Health Financial Hi-Tech Cosmetics ConvenienceSelf-

Indulgence

Katrina 55 44 34 44 52 42 42Aishwarya 54 47 42 43 50 39 44Priyanka 45 28 24 32 36 33 31Kareena 42 29 25 31 40 30 32

Genelia D'Souza 47 36 32 38 42 38 36Asin 39 34 27 35 42 31 37

Bipasha 47 41 33 34 45 37 39

Topmost

Runner Up

Katrina and Aish clearly lead..

But fragmented among top men

All India

Power of Persuasion -Top Actors- Male

Names General Health Financial Hi-Tech Cosmetics ConvenienceSelf-

Indulgence

Big B 56 43 53 39 35 40 40SRK 55 39 48 42 36 36 46Aamir 48 32 34 35 31 31 37

Akshay 55 39 36 43 34 33 40Hrithik 51 47 36 48 36 39 45Shahid 44 34 25 33 34 32 36John 45 40 31 40 37 34 41

Topmost

Runner Up

CelebTrackTM Power List

All India

Wave 1 Wave 2

2 1 1

5 2 3

7 3 4

3 4 -1

1 5 -4

10 6 4

12 7 5

8 8 0

6 9 -3

17 10 7

Akshay Kumar

Salman Khan

Yuvraj Singh

Katrina Kaif

Sachin Tendulkar

Hrithik Roshan

Aishwarya Rai

Amitabh Bachchan

M S Dhoni

Shah Rukh Khan

RankCelebrity

Difference in

Ranks

The All-India Power List

Wave 1 Wave 2

3 1 SRK 2

1 2 Big B -1

5 3 Hrithik 2

4 4 Akshay 0

6 5 Salman 1

Rank

Male - Actors Rank Diff Wave 1 Wave 2

1 1 Aishwarya 0

2 2 Katrina 0

3 3 P riyanka 0

5 4 Hema 1

4 5 Kareena -1

Rank

Female - Actors Rank Diff

Wave 1 Wave 2

1 1 Smriti 0

2 2 Shweta 0

7 3 Mona 4

New Entry 4 Avika NA

3 5 Sakshi -4

Rank

TV Stars Rank Diff Wave 1 Wave 2

2 1 M S Dhoni 1

1 2 Sachin -1

3 3 Yuvraj 0

4 4 Sourav 0

7 5 Rahul 2

Rank

Cricketers Rank Diff

Wave 1 Wave 2

2 1 Rakesh 1

3 2 Karan 1

New Entry 3 Farah NA

5 4 Madhur 1

4 5 Sanjay -1

Rank

Directors Rank Diff Wave 1 Wave 2

1 1 Sania 0

2 2 Viswanathan 0

3 3 Mahesh 0

7 4 Saina 3

5 5 Leander 0

Rank

Other Sports Rank Diff

What does CelebTrack also show ?

• Who is more popular amongst classes and masses

• Comparing some celebs on image attributes

• How’s the Bachchan family performing

• How are the Bollywood couples fairing

Men in Blue score among Classes

Rank Names

1 Aishw arya Rai

2 M S Dhoni

3 Salman Khan

4 Sachin Tendulkar

5 Kamal Hassan

6 Shah Rukh Khan

7 Anil Kumble

8 Sourav Ganguly

9 Abhishek Bachchan

10 Yuvraj Singh

Classes: SEC A Adults in Metros, Owning High-end Durables Masses: SEC CD Adults in Non-metros, Non-owner of any

High-end Durable

Classes

Rank Names

1 Shah Rukh Khan

2 Aishw arya Rai

3 Amitabh Bachchan

4 Govinda

5 Sachin Tendulkar

6 Salman Khan

7 Abhishek Bachchan

8 Hrithik Roshan

9 M S Dhoni

10 Hema Malini

Masses

Hrithik the clear Bollywood all-rounderFuture Roshan?

NamesAkshay Kumar

Aamir Khan

Amitabh Bachchan

Shah Rukh Khan

Hrithik Roshan

Shahid Kapoor

Stylish 45 40 37 44 50 45Handsome 61 52 50 56 61 52Cute 38 37 37 41 39 39Tough 49 36 47 43 46 30Macho 65 45 56 57 56 44Healthy/Fit 51 41 41 44 51 36Sexy 28 28 22 29 33 30Youthful 44 33 28 36 46 43Cool 33 34 37 34 38 39Energetic 48 37 42 44 45 33

Trustworthy 40 38 55 46 46 33Tech-savvy 38 37 45 39 41 28Self-made 41 39 52 45 30 25Savvy/Astute 40 37 53 44 41 24Modern 39 36 34 39 46 39Intelligent 43 42 52 45 43 32Innovative/Creative 41 38 48 43 44 26Grounded/Humble 35 31 42 37 37 31global personality 41 37 53 47 41 26Funny/Humorous 40 31 42 41 36 34Family Oriented 41 36 56 46 39 25Dynamic 41 35 49 44 44 31Distinguished/Classy 42 36 54 43 39 25Bold/Daring 49 35 46 40 48 29

Ch

ara

cte

rL

oo

ks

Topmost

Runner Up

Aish clearly leads, followed by KatrinaC

hara

cter

-T

op F

emal

e A

ctor

s

HSM



Tech-savvy 37 34 25 24 30

Self-made 34 36 26 23 35


Modern 46 44 35 34 38



Grounded 35 36 27 26 27

global personality37 45 24 23 32Funny 37 30 24 27 31Family Oriented 30 49 30 26 29Dynamic 40 44 26 29 40Distinguished 37 42 26 27 31Fun Loving 37 40 33 32 35Bold 37 34 25 25 29

Topmost

Runner Up

Wave 2

Adding the Dreamgirl, the current day girls sweat

Personality TraitsKatrina

KaifAishwary

a RaiPriyanka Chopra

Kareena Kapoor

Bipasha Basu

Hema Malini

Trustworthy / Reliable 41 43 27 26 34 39Tech-savvy 37 34 25 24 30 33Self-made 34 36 26 23 35 37Savvy/ Astute 31 38 27 24 37 43Mordern 46 44 35 34 38 26Intelligent 39 41 30 28 38 41Innovative/ Creative 37 35 27 25 31 37Grounded/ Humble 35 36 27 26 27 39Global personality 37 45 24 23 32 42Funny/ Humorous 37 30 24 27 31 32Family Oriented 30 49 30 26 29 50Dynamic 40 44 26 29 40 40Distinguished/Sophisticated37 42 26 27 31 49Carefree/ Fun Loving 37 40 33 32 35 39Bold/ Daring 37 34 25 25 29 33

HSM

Top Female Filmstars

Cha

ract

er -

Top

Fem

ale

Act

ors

Topmost

Runner Up

Energy slot among leading ladies yet to be taken

HSM Markets

25

45

65

Beautiful

Cute

Feminine

Healthy/ Fit

Sexy

Youthful

Cool

Stylish/ Trendy

Energetic

Tough/ Has Stamina

Katrina Kaif

Aishwarya Rai

Priyanka Chopra

But on personalities, they are distinctNot much difference on physicality

0

10

20

30

40

50

Stylish

Handsome

Cute

YouthfulCool

Tough

Macho

Shahid Kapoor John Abraham Abhishek Bachchan

Ranbir Kapoor Imran Khan

0

10

20

30

40

50

Carefree

Funny

Bold

Grounded

Trustworthy Modern

Intelligent

Family Oriented

Sexy

Same for the young women

0

10

20

30

40

50

60

70

Stylish

Beautiful

Cute

YouthfulCool

Tough

Feminine

Genelia D'souza Deepika Padukone Sonam Kapoor Asin Bipasha Basu

0

5

10

15

20

25

30

35

40

45

50

Carefree

Funny

Bold

Grounded

Trustworthy Mordern

Intelligent

Family Oriented

Sexy

Higher classes and men more persuaded by top 10 stars; age and geography are not differentiators

30

40

50

60

SEC A SEC B SEC C/D

30

40

50

60

Metro Non-metro

30

40

50

60

Men Women

30

40

50

60

15-30 yr 31-50 yr

Women More Persuasive in Non-Metros

Than In Metros

Rank Names

1 Katrina Kaif

2 Yuvraj Singh

3 Aishwarya Rai

4 M S Dhoni

5 Hrithik Roshan

6 Bipasha Basu

7 Akshay Kumar

8 Amitabh Bachchan

9 Shah Rukh Khan

10 Genelia D'souza

Rank Names

1 Amitabh Bachchan

2 Aishwarya Rai

3 M S Dhoni

4 Shah Rukh Khan

5 Yuvraj Singh

6 Hrithik Roshan

7 Katrina Kaif

8 Akshay Kumar

9 Sachin Tendulkar

10 Sunil Gavaskar

Non-Metros MetrosVS

Movie stars lead cricketers, other sports several notches lower

All India

CPS for Top 10 stars across genres

30

40

50

60

70

Bollywood Cricket Other Sports

Bachchan Family – A Power Centre

Parameter RankRank Diff fr

Wave 1Rank

Rank Diff fr Wave 1

RankRank Diff fr

Wave 1

MP Score 29 -15 14 2 49 10

Recognition 5 -4 2 2 6 6

Likeability 2 5 5 -1 20 21

Popularity 2 -1 4 0 8 5

General Persuasion 1 0 3 3 17 17

Overexposure 81 24 82 12 62 12

CPS 4 -1 3 4 14 8

Amitabh Aishwarya Abhishek

Leading Ladies Lead their Men

Kajol Ajay Deepika Ranbir Kareena Saif Aishwarya Abhishek

Tonality 36 65 6 44 20 32 27 43

Recognition 17 30 42 58 29 37 2 6

Likeability 9 56 31 63 28 65 5 20

Popularity 10 33 41 57 27 39 4 8

General Power of Persuasion

19 13 21 47 24 43 3 17

Media Presence 55 75 7 51 4 11 14 49

Overexposure 78 23 49 34 35 27 82 62

CPS 18 29 28 56 15 38 3 14

Wave 2 Ranks

Salman..the endorser’s dilemmaHigh on Popularity; Loses on Persuasion Power & Image Score

Salman Khan

Recognition 1

Likeability 7

Popularity 3

General Persuasion 9

Image Score 6

Media Coverage 4

Tonality 17

Media Presence 6

Least Over Exposed 14

CPS 5

All India

SRKAami

r

2 11

2 3

2 7

2 5

3 7

1 8

24 18

1 10

4 1

1 6

RANKS

Reach us at

Balaji KannanAssociate Manager, MarketingTel-91-22-23015122/44 (extn. 622) ; Dir – 91-22-4244 [email protected]

Vineet SodhaniAssociate Vice President, MarketingTel-91-22-23015122/44 (extn. 628) ; Dir – 91-22-4244 [email protected]

some interesting findings of celeb track round ii

Documents

india power of persuasion

female actors topmost

image topmost runner

persuasion power image

recognition sachin

india ranks

actors hsm wave

india cps cps