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Authored by Pasquale Tarallo Some Preliminary Notes - - 1 1 - - Some Preliminary Notes Useful to start Discussion

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Page 1: Some Preliminary Notes Useful to start Discussionphr2013.fbk.eu/sites/phr2013.fbk.eu/files/Preliminary Notes for... · recognize the value of using mobile phones and devices as the

Authored by Pasquale TaralloSome Preliminary Notes -- 11 --

Some Preliminary Notes Useful to start Discussion

Page 2: Some Preliminary Notes Useful to start Discussionphr2013.fbk.eu/sites/phr2013.fbk.eu/files/Preliminary Notes for... · recognize the value of using mobile phones and devices as the

Authored by Pasquale TaralloSome Preliminary Notes -- 22 --

Do you know best experiences?We already discussed with Ministers, C-level

Managers and reported their

experiences in these books.

However we prefer to compare Data

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Authored by Pasquale TaralloSome Preliminary Notes -- 33 --

Would you like to share Your KNOW HOW and EXPERIENCES

comparing with those I collected ?

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Any Any OrgazitationOrgazitation

cancan LEVERAGELEVERAGE

Healthcare Interests and AttitudesHealthcare Interests and Attitudes

of its (potential and effective)of its (potential and effective)

CUSTOMERSCUSTOMERS

To offer new solutions To offer new solutions

and and createcreate VALUE VALUE

for all Stakeholdersfor all Stakeholders

What we are going to discuss

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Last TrendsLast TrendsLast Trends

A Paradigm ShiftA Paradigm ShiftA Paradigm Shift

How succeed ?How succeed ?How succeed ?

A Starting PointA Starting PointA Starting Point

A Starting Point

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Health is a state of complete physical, mental, and social well-being and NOT MERELY the absence of disease or infirmity.

(World Health Organization - 1946)

Health is a state of complete physical, mental, and social well-being and NOT MERELY the absence of disease or infirmity.

(World Health Organization - 1946)

Health Definition A Starting PointA Starting Point

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We are moving Towards a healthier Europe

(Health 2020)

A Starting PointA Starting Point

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Authored by Pasquale TaralloSome Preliminary Notes -- 88 --

QUALITY SAFETY

ACCESSIBILITY

Pharmacy

Homecare

Emergency Services

Public and

Private Hospitals

Medical Doctorsand Health

Professionals

AmbulatoriesAnd

Laboratories

Research Centers

AdministrationOffices

Central and

Local Government

Other Care givers

A Starting PointA Starting Point

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Health IT lays the Foundation for New Payment and Delivery Models to Enable the Three-Part Aim

Health Information Technology

Improving patients’ experience of care within the 6 domains of

quality: Safety, Effectiveness, Patient-Centeredness, Timeliness,

Efficiency, and Equity.

Better healthcare

Keeping patients well so they can do what they want to do.

Increasing the overall health of populations: address behavioral

risk factors; focus on preventive care.

Better health

Lowering the total cost of care while improving quality, resulting

in reduced monthly expenditures for Medicare, Medicaid, and

other beneficiaries.

Reduced costs

9

Everyone agree on 3 Dimensions

A Starting PointA Starting Point

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HIT is NOT only this !

A Starting PointA Starting Point

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What are Last Trends? Last trendsLast trends

Look at http://www.youtube.com/watch?v=WnmCvj0mxYA

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Many experiences to knowWe carefully examined Challenges, Best Practices,

and Relevant Technologies effects on the Healthcare Environment.

Last trendsLast trends

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Where are you?Latest technologies promise to transform healthcare organizations by bringing information to the point of care.

But how can you bypass the hype and create a healthcareenvironment that empowers clinicians to improve workflow, patient interaction, and care delivery efficiency by using mobile devices?

Last trendsLast trends

You need to think about yourself as at the Starting Point to Put Maximum Efforts to get the desired results !

You need to think about yourself as at the Starting Point to Put Maximum Efforts to get the desired results !

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How behave as a Triple A A Paradigm ShiftA Paradigm Shift

AccessGive Patients secure, timely electronic

access to their health information

AttitudeHelp expectations about several stakeholder

roles to evolve

Support the development of tools that help

different users to take action using

informationAction

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From Medical to Patient Centric Model

Go rarely

to the doctors

Will be

more informed and

demanding

Will be

less loyal

Will rate

doctors behaviors

and prescriptions

Patients

A Paradigm ShiftA Paradigm Shift

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• Specific and Scientific Contents are more available (Dedicated Sites, Blogs, Social networks, etc)

• Self care solutions are more affordable

• It is simpler to find and select care givers

• Etc

• Specific and Scientific Contents are more available (Dedicated Sites, Blogs, Social networks, etc)

• Self care solutions are more affordable

• It is simpler to find and select care givers

• Etc

We found some preliminary results

KnowledgeKnowledge

A Paradigm ShiftA Paradigm Shift

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Some other results

•Timing (24/7)

•Communication Costs•Privacy Rights

•Etc.

•Timing (24/7)

•Communication Costs•Privacy Rights

•Etc.

AwarenessAwareness

A Paradigm ShiftA Paradigm Shift

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Some other results

•Ability to recognize branding •Ability to filter communications

•New self care devices and services

•Etc.

•Ability to recognize branding •Ability to filter communications

•New self care devices and services

•Etc.

CapabilitiesCapabilities

A Paradigm ShiftA Paradigm Shift

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Some other results

•Global experiences vs. Local attitudes

•Expenses Behaviors based on own experiences•Etc.

•Global experiences vs. Local attitudes

•Expenses Behaviors based on own experiences•Etc.

DiversityDiversity

A Paradigm ShiftA Paradigm Shift

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“Power shift”

by health professionals

to patients and/or caregivers

“Power shift”

by health professionals

to patients and/or caregivers

The most important trend

These effects …

Lead to

KnowledgeKnowledge AwarenessAwareness CapabilitiesCapabilities DiversityDiversity

A Paradigm ShiftA Paradigm Shift

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How Engage Patients: there is an App for that!

A Paradigm ShiftA Paradigm Shift

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Telemedicine,

eHealth, etc.

and mHealth

is revolutionizing

the healthcare industry

across the globe

with mobile phones

playing a pivotal role

in its uptake.

Telemedicine,

eHealth, etc.

and mHealth

is revolutionizing

the healthcare industry

across the globe

with mobile phones

playing a pivotal role

in its uptake.

That’s why Top 10 Giants is jumping…

Hospitals and physician groups spend a significant portion of their operational budget trying to connect with patients to communicate relevant health information.

Despite these efforts, providers are regularly faced with revenue losses when patients fail to engage.

And resource constraints make it hard to reach patients in a timely or cost-effective manner.

Hospitals and physician groups spend a significant portion of their operational budget trying to connect with patients to communicate relevant health information.

Despite these efforts, providers are regularly faced with revenue losses when patients fail to engage.

And resource constraints make it hard to reach patients in a timely or cost-effective manner.

Personalized automated

interactions

CAN CLOSE THIS GAP

informing, reminding

and engaging patients

on

• screenings,

• immunizations,

• clinical measures

• disease

• wellness management

programs,

• discharge instructions

• appointments

• medications

• prescribed therapies.

Personalized automated

interactions

CAN CLOSE THIS GAP

informing, reminding

and engaging patients

on

• screenings,

• immunizations,

• clinical measures

• disease

• wellness management

programs,

• discharge instructions

• appointments

• medications

• prescribed therapies.

How succeed ?How succeed ?

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… in The mHealth Market

The world’s best mHealth solutions recognize the value of using mobile phones and devices as the basis for innovative.

They also offer practical solutions that create a gateway to the cost effective provision of modern healthcare services.

Telehealth is transforming the way healthcare is provisioned on a global scale.

It’s no surprise then

that many of the

world’s telecom giants

are jumping on the

telehealth bandwagon

and offering their own

e-health solutions to

customers

It’s no surprise then

that many of the

world’s telecom giants

are jumping on the

telehealth bandwagon

and offering their own

e-health solutions to

customers

How succeed ?How succeed ?

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There more than a sector opportunity

Communications are an opportunity to rise to tomorrow's challenges in the healthcare sector: aging populations, increased user demand and budget limitations.

The right communications solutions put the patient at the heart of the system by creating a better healthcare system.

Telecom providers are increasingly noticing this opportunity and understanding how they can work alongside all players in the healthcare ecosystem to develop technology that will alleviate some of the pressure in the industry.

At the same time they can partner with other Companies interested in this wide and huge market, plenty of customers with different needs.

In a sense, customers can be attracted, monitored and profiled by health and wellness needs and services required.

How succeed ?How succeed ?

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Looking at Popular Mobile Activities …

Social Networking Performing Searches

Using Mobile Apps Listening to Music

Sending and Reading Emails

Watching VideosBrowsing Websites

Checking News and Weather

Sending and Reading Text Messages

Source: This Slide has been made by Graham Player

How succeed ?How succeed ?

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Patient Compliance and Alerts

DiagnosisVs Self Checking Up

Remote Data Access

Informationand Prevention

Self CareVs Wellness

Don’t forget Privacy Rights

… we can understandHow to Engage Customers

How succeed ?How succeed ?

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What about these new devices ?

Useful to

Gather Biometric Data

and Communicate them to

Doctors, Care Givers and

Patients

Useful to

Gather Biometric Data

and Communicate them to

Doctors, Care Givers and

Patients

How succeed ?How succeed ?

iHealth iBaby Monitor

iHealth Digital Scale

iHealth Blood Pressure

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Here there is an exampleHow succeed ?How succeed ?

Look at https:/www.youtube.com/watch?v=u49tY-Y55d8

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Here there is an exampleHow succeed ?How succeed ?

Look at https://www.youtube.com/watch?v=Q9mEenPX7s8

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Here there is an example How succeed ?How succeed ?

Look at https://www.youtube.com/watch?v=Q8mwaCNVt5Y

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Here there is an example How succeed ?How succeed ?

If you prefer to consider some other (many others will be announced for both consumer and professional market at Duesserdolf Medica Trade fair to be held in November) such as new Cardiolab or old products that you can fin here

ihealth glucometer http://www.youtube.com/watch?v=UQTEKRh3jqs

As matter of facts these products could be a good tool to attract, retain and profile new potential customers (for example you can use as a gadget).

Moreover you can prevent and monitor you own workforce Health.

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YOUR COMPANY

But do not forget thatYour focus and attention Should be Based on

Managing market competitiveness4

Small price premium3

2 Image and quality

5 Values based culture

6 Best team

1 ConsistencyProfitable

GrowthProfitable

Growth

Brand Preference

Brand Preference

Cost Containment& Synergies

Cost Containment& Synergies

ManagementCapabilities

ManagementCapabilities

How succeed ?How succeed ?

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Profitable Growth

Profitable Growth

Brand Preference

Brand Preference

Cost Containment& Synergies

Cost Containment& Synergies

ManagementCapabilities

ManagementCapabilities

Grow market at appropriate costFocus on valueGrow adjacent market

Grow market at appropriate costFocus on valueGrow adjacent market

Network quality and coverageFirst to market with key productsExcellence in customer serviceRelevant brand for the people of Egypt

Network quality and coverageFirst to market with key productsExcellence in customer serviceRelevant brand for the people of Egypt

Synergies from the GroupCost conscious cultureNo compromise on quality

Synergies from the GroupCost conscious cultureNo compromise on quality

Experienced management teamHiring the bestEmphasis on training

Experienced management teamHiring the bestEmphasis on training

… Value and Differentiation

How succeed ?How succeed ?

YOUR COMPANY

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Any Kind of Content, Device or Service should be coherent with

the brand Name to preserve Corporate Image, Visibility

and Reputation

Any Kind of Any Kind of

Content, Device or Service Content, Device or Service

should be coherent with should be coherent with

the brand Name to preserve the brand Name to preserve

Corporate Image, Visibility Corporate Image, Visibility

and Reputationand Reputation

Any Customer Behavior should be tracked to gain

useful information to adopt multichannel strategies

Any Customer Behavior Any Customer Behavior

should be tracked to gain should be tracked to gain

useful information to adopt useful information to adopt

multichannel strategiesmultichannel strategies

What does it mean? How succeed ?How succeed ?

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A Final Point

Customer Generator Customer Attractor

Customer Data

CollectionReal Time Profiler

Multichannel

Presence

Shops & StoresShowrooms

& 3 D Stores

Augmented RealitySmart Promotion &

Loyalty

Multichannel

StrategiesMobile Payments

Analytics &

Economics

How succeed ?How succeed ?

What Do You Need to

Implement ?

What Do You Need to

Implement ?

YOUR COMPANY

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Some Examples taken fromthe Telecom sector: Swisscom 1

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Some Examples taken fromthe Telecom sector: Vodafone 1

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Some Examples taken fromthe Banking Sector: UBI Banca

UBI Banca

ha messo al centro un nuovo

concetto di valore

UBI Banca

ha messo al centro un nuovo

concetto di valore

Bergamo, 25 giugno 2013

I Social Bond di UBI Banca si aggiudicano il “Premio dei Premi”

Il Presidente della Repubblica, Giorgio Napolitano, ha conferito il “Premio Nazionale per l’Innovazione”(cosiddetto “Premio dei Premi”), al progetto “Social Bond UBI Comunità”.

Il premio è stato consegnato oggi a Roma al Gruppo UBI Banca rappresentato dal Presidente del Consiglio di Gestione Franco Polotti, dal Consigliere Delegato Victor Massiah e dal Chief Business Officer Rossella Leidi, presso la sede del Consiglio Nazionale per le Ricerche (CNR), alla presenza del Ministro dell’Istruzione, dell’Università e della Ricerca Maria Chiara Carrozza e del Presidente del CNR Luigi Nicolais.

Bergamo, 25 giugno 2013

I Social Bond di UBI Banca si aggiudicano il “Premio dei Premi”

Il Presidente della Repubblica, Giorgio Napolitano, ha conferito il “Premio Nazionale per l’Innovazione”(cosiddetto “Premio dei Premi”), al progetto “Social Bond UBI Comunità”.

Il premio è stato consegnato oggi a Roma al Gruppo UBI Banca rappresentato dal Presidente del Consiglio di Gestione Franco Polotti, dal Consigliere Delegato Victor Massiah e dal Chief Business Officer Rossella Leidi, presso la sede del Consiglio Nazionale per le Ricerche (CNR), alla presenza del Ministro dell’Istruzione, dell’Università e della Ricerca Maria Chiara Carrozza e del Presidente del CNR Luigi Nicolais.

Bergamo, Lunedì 16 Settembre 2013

Alzheimer. Ubi Banca emette social bond da 20 mln per finanziare ricerca Mario Negri

Lo 0,50% del valore nominale delle obbligazioni andrà a sostegno dell’attività di ricerca nell’ambito del Progetto Malattia di Alzheimer portato avanti dall’Irccs Istituto di ricerche farmacologiche Mario Negri. Garattini: “Riconoscimento alla capacità dei nostri ricercatori di perseguire risultati importanti”.

“Il Terzo Settore in Italia è una realtà di primaria importanza per la società civile e l'economia del Paese e in forte ulteriore sviluppo . Per il Gruppo UBI Banca èimportante essere parte integrante di una societàmoderna e in cambiamento, anche attraverso il sostegno a Enti come l'Istituto Mario Negri, che si distinguono per la capacità di trasformare risorse economiche in progetti a elevato impatto sociale", commenta Rossella Leidi, Chief Business Officer di UBI Banca", ha concluso Rossella Leidi, Chief Business Officer, di Ubi Banca.

Bergamo, Lunedì 16 Settembre 2013

Alzheimer. Ubi Banca emette social bond da 20 mln per finanziare ricerca Mario Negri

Lo 0,50% del valore nominale delle obbligazioni andrà a sostegno dell’attività di ricerca nell’ambito del Progetto Malattia di Alzheimer portato avanti dall’Irccs Istituto di ricerche farmacologiche Mario Negri. Garattini: “Riconoscimento alla capacità dei nostri ricercatori di perseguire risultati importanti”.

“Il Terzo Settore in Italia è una realtà di primaria importanza per la società civile e l'economia del Paese e in forte ulteriore sviluppo . Per il Gruppo UBI Banca èimportante essere parte integrante di una societàmoderna e in cambiamento, anche attraverso il sostegno a Enti come l'Istituto Mario Negri, che si distinguono per la capacità di trasformare risorse economiche in progetti a elevato impatto sociale", commenta Rossella Leidi, Chief Business Officer di UBI Banca", ha concluso Rossella Leidi, Chief Business Officer, di Ubi Banca.

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Some Examples taken from the Insurance sector: Assimoco

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Some Examples taken fromthe Transportation Sector: Trenitalia

Consulenza con i medici di IncontraDonna.

Dal 3 al 31 ottobre 2013 (esclusi sabati e domeniche) saràpossibile chiedere una consulenza ai medici volontari diIncontraDonna, Associazione Onlus che tratta temi legati alla salute della donna ed alla prevenzione nella cura del seno, presenti nel 1° Salottino Business della carrozza 3 sui seguenti due treni ad alta velocità: Frecciarossa 9614 da Roma a Milano (ore 09:00-11:55) e Frecciarossa 9639 da Milano a Roma (ore 15:00-17:55).

Si può ripetere la medesima esperienza presso la rete delle agenzie di viaggio

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Some Examples taken from the Large Distribution in Italy: Coop

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Some Examplestaken from the PostalSector

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Products

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Services

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Premium Services

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Is it all about WHEALTH?

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Would you like to share Your know how and Experiencescomparing with those I collected ?

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Feel free to share with us!Thanks for your time

Pasquale TaralloEmail [email protected]. +39 02-90377918 Mobile +39 339 456 14 69http://www.linkedin.com/in/pasqualetarallo

Pasquale TaralloEmail [email protected]. +39 02-90377918 Mobile +39 339 456 14 69http://www.linkedin.com/in/pasqualetarallo