Some revisionSome revision

What is a sign?What is a sign? Explain the meanings of the following Explain the meanings of the following

words: words: Polysemic Polysemic Signifier Signifier Signified Signified Anchor Anchor Semiology Semiology

Image Analysis

Describe what is meant my the term Describe what is meant my the term DemographicsDemographics

What is disposable income?What is disposable income? Explain the term Explain the term Product PlacementProduct Placement What is the What is the USPUSP of a product. of a product. Explain: Direct Mode of addressExplain: Direct Mode of address

Image Analysis

GenreGenre GenreGenre means type i.e a type of means type i.e a type of media textmedia text with with

certain certain characteristicscharacteristics or or conventionsconventions Give some examples?Give some examples? Cross genreCross genre or or hybrid genrehybrid genre means a mix of means a mix of

genres e.g ‘Wall E’.genres e.g ‘Wall E’. What are the genres of Wall E?What are the genres of Wall E? Why are they important?Why are they important? Look at some film posters what genres are Look at some film posters what genres are

suggested?suggested?

GenreGenre GenreGenre means type i.e a type of means type i.e a type of media textmedia text

with certain with certain characteristicscharacteristics or or conventionsconventions Give some examples?Give some examples? Cross genreCross genre or or hybrid genrehybrid genre means a mix means a mix

of genres e.g ‘Alien’.of genres e.g ‘Alien’. What are the genres of the film ‘Alien’?What are the genres of the film ‘Alien’? Why are they important?Why are they important? Look at some film posters what genres are Look at some film posters what genres are

suggested?suggested?

RepresentationRepresentation The way in which people places or events The way in which people places or events

are re- presented to audiences.are re- presented to audiences. Many Many representationsrepresentations of people e.g of people e.g

women, teenagers ethnic groups etc are women, teenagers ethnic groups etc are often soften stereotypicaltereotypical..

StereotypingStereotyping is labelling a group or is labelling a group or person in a certain way usually unfairly person in a certain way usually unfairly (negative)(negative)

Can you think of any teenage positive Can you think of any teenage positive stereotypesstereotypes

IntertextualityIntertextuality

Is the link between two media Is the link between two media textstexts. . E.g when watching a Film or TV E.g when watching a Film or TV

programme you recognise a programme you recognise a reference to another film or reference to another film or programme.programme.

Can you think of any?Can you think of any?

KeywordsKeywords Genre, Cross genreGenre, Cross genre ConventionsConventions NarrativeNarrative StereotypeStereotype RepresentationRepresentation IntertextualityIntertextuality AudienceAudience

Conventional shape -portrait

Serif font – Silver,chrome

Bandage – blind-operation ?

Superimposed eye,digitised-pixelated? Brown ?

Central Image-tightly cropped VCU,

Symmetrical.

Same font and size – branding?

Dark blue-grey tint same as film

Famous director

Strapline

Production credits-conventional- symmetrical

GenreGenre What was your first Cd What was your first Cd

you bought?you bought? What was the genre?What was the genre? Make a list of different Make a list of different

Music GenreMusic Genre Genres constantly Genres constantly

changing changing Hybrid/ cross genresHybrid/ cross genres HW-Look through your HW-Look through your

CD collection how CD collection how many Genres of music many Genres of music are there. are there.

A visual Pun

First minimalist LP cover

Historical Image Used Use of Type Colour Moods

Artists Image sells the CD Mood of music portrayed

Album covers as Art.

Intertextual references

Pop Art, Gilbert and George, Andy Warhol

How many do you recognise? Find the name of famous Pop Artist who produced this cover

Conventions of CD coversConventions of CD covers Mode of address. Who does the creator Mode of address. Who does the creator

think you are?think you are? Go through thumbnails which attract? I Go through thumbnails which attract? I

tunes and Vista both use Cd Cover image tunes and Vista both use Cd Cover image to ‘thumb through’. Reasons?to ‘thumb through’. Reasons?

Cd covers as Art Cd covers as Art Important selling toolImportant selling tool GimmicksGimmicks

Analysis of CD coverAnalysis of CD cover

Font style? Number? ‘To Pack’ a gun means to carry a gun.

Why Direct Mode of address?

Marketing ploy?

Texting language- Font?

Symbolic Gesture- Praying? Hand is a gun held up right?

Mise-en-scene

Black background- why? Connotations?

Audience?

Key lit from above suggests ‘noir’ feel jazz is often choice of music for film noir

Red white and blue –an American record?

City feel, associations?

Serif

Sans Serif for lead Artist.

Dominant image with Tenor Sax.

Low angle shot emphasises dominance.

Sax provides divide between text and Redman

Featuring other well known jazz musicians a convention of Jazz music.

Anything else

Rule of thirds RED man

Choose a Cd Cover of your own and Choose a Cd Cover of your own and deconstruct it. deconstruct it.

AudienceAudience

Target audience Target audience Identify age, gender, race.Identify age, gender, race. How might this effect the How might this effect the

content?content? Explain what is meant by a Explain what is meant by a primary primary

and and secondary target audiencesecondary target audience??