What’s the point?

Overview

What is FourSquare Pros/Cons Alternatives Final Recommendations Next Steps

What is it?

FourSquare is an example of a geolocation service

A mobile application that allows the user to “check in” to locations, share that information with friends, earn badges, compete for rank, and claim incentives

Badges / Specials

Data Tracking

User Growth

Projected to have 10 million users by this July.Source: New York Observer

2010 Stats

Pros and Cons

Low cost promotion Targeted Control over incentives Tool that can help

attract, develop and maintain customers

Meets customers where they are

User has to have a smart phone to participate

People are free to post what they want about your business on the network (though this happens with or without your participation)

Something else you have to keep up with

Alternatives

Other geolocation apps ex: Gowalla Traditional advertising ex: Print Reward cards

Recommendations/Next Steps

Claim your business on FourSquare Begin using services offered:

Specials Incentive for “mayor” Data Tracking Add window decals to store front