Something to Remember

Sarah Kozikis11th Grade

Age 17

Mission Statement

Mission Statement To help people who have little time to make

something for their special occasions, and teach them what color schemes go together for their future scrapbooks.

Opportunity Increasing trend, 73% of household owners

have purchase scrapbook supplies in 2005 Brings enjoyment and laughter Colorful, ease to the eye, catches attention

Business Profile

Type of Business Service Creating Scrapbooks for people who do

not have time or lack of skill to make their own, for an occasion.

Legal Structure Sole Proprietorship I do not have to rely on someone else to

be able to work with me and create ideas. I rather do things on my own and not have

to ask another what they feel about it.

Qualifications

I’m qualified to run this business because:

Took a scrapbooking class in elementary schoolContinued scrapbooking for 15 years; family who does tooHave taken a Marketing and Entrepreneurship class

Market Analysis

Industry Name Toy & Game Manufacturing

Industry Size $20 million

Total Population All of Connecticut

Target Market Mainly females between the age of 35 to 80 who are not technologically savvy

Potential Market 58% of people take pictures often and 50% of them print the pictures and don’t know what to do with them.

3,574,097

525,261

1,050,523

Total Population

Target Market

Potential Market

7

Target Market Segment

Demographics Creative adults and

seniors between the ages of 35-80 who are not technologically savvy

Geographics Connecticut residents

Psychographics Creative adults

Buying Patterns I hope that my customers

will like my product and come back for another or tell their friends about my business

Competitive Advantage

Something to RememberMixbookDo it

yourselfFactors

Affordable

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Affordable to high

Affordable

Good Excellent Excellent

Less skill Ease to create

Creative skill

Home Online Local Hartford

areaNone Good Great

Marketing Mix

People Product Place Price Promotion

Mainly women between the ages of 35-80

Business cardsWord of mouthWebsiteConnecticut

A scrapbook Competitive

Promotional Mix

Advertising Business Cards, Flyer $0.32

Publicity Word of month, Websites $0.00

Personal Selling

Bring my flyers to Arts and Craft shows $0.00

Sales Promotion 10% off in the month of August(13.60) $1.13

Total Monthly Promotional Expense $1.45

Promotional Expense MonthlyAmount

Cost of Materials/LaborOne unit of sale: 1 Scrapbook minimum of 10 pages

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

Album $9.00/1 unit $9.00

Insert Pages $0.50/5 units 5 sheets$0.50

Design paper $8.00/608 units 10 sheets $0.13

Glue $31.68/144 sticks $0.22

Total Material Cost per Unit $9.85

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.25 45 minutes $6.19Total Labor Cost per Unit $6.19

COGS (per Unit) $16.04

Economics of One Unit

Selling Price$33.99

(plus shipping/handling or delivery)

COGS (per Unit) $16.04

Other Variable Expenses $0.00

Total Variable Expenses (per Unit) $16.04

Contribution Margin (per Unit) $17.95

Description of One Unit of Sale: 1 Scrapbook 10 page minimum

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Salary $10.00

Advertising (Business cards and website) $1.45

Depreciation (Scissors, Cell, Computer) $2.70

Utilities (Computer, Telephone) $20.00

Rent (Home) $10.00

Total Average Monthly Fixed Expenses $44.15

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Work

Free Time

0 10 20 30 40 50 60 70

45

35

20

68

Hours

Monthly Sales ProjectionsFirst Year

02468

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units Sold

44

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.3

Monthly Fixed Expenses

Contribution Margin per Unit= Monthly Break-Even Units

3 Monthly Break-Even Units=17.95

45.15

Projected Yearly Income StatementFirst Year

Selling Price per Unit $33.99

Number of Units Sold 44

Total Sales $1,495.56

Variable Expenses $705.76

Contribution Margin $789.80

Fixed Operating Expenses $529.8

Pre-Tax Profit $260.00

Taxes @ 15% $39.00

Net Profit $221.00

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Scissors Online $1.00

Computer Best Buy already own

Stamps Online $2.00

Ink Online $1.00

Business Cards (250) Vistaprint.com $3.99

Packaging(100 pc.)

Uline.com $1.06

Total Start-Up Expenditures$9.05

Cash ReservesEmergency Fund $4.53

Reserve for Fixed Expenses $ 132.45

$146.03Total Start-Up Investment

ROS & ROI

ROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$221.00$1,495.56

X 100 = 15%

$221.00$146.03 X 100 = 151%

$0.15

$1.51

Financing Strategy

Source Amount Debt Equity Gift

Personal Savings $146.03

Totals $146.03

$146.03Total Start-Up Investment

Business Responsibility & Philanthropy

Philanthropy I will give 5% of my net profits to a local homeless

shelterBusiness Responsibility

I will write this on my website and on my business cards

Business & Personal Goals

To have a website up and running to advertise my business

To be accepted into a nice college that suits my future ideas in life

Business Personal

To get my business out of the house and into a store front

Be an online scrapbooking company as well as manual

Shor

t-Ter

mLo

ng-T

erm

To graduate from the college I decide and become a nurse

Put your memories in my hands

Thank you for your consideration.

Something to RememberWebsite coming soon!