Mobile Finance Master Class

May 2011

1Somo Ltd – Copyright & Confidential

Video

2Somo Ltd – Copyright & Confidential

A full service mobile marketing agency operating globally

3Somo Ltd – Copyright & Confidential

Strategy

4Somo Ltd – Copyright & Confidential

• WHAT does mobile mean to my business?

• WHY should I be deploying on mobile now?

• WHO else is doing this in my sector, do I lead or follow?

• HOW do I go about transitioning my brand to this medium?

• DO I build an application or mobile website?

Somo engages at the exec level on strategic & tactical consultancy

Product Development

5Somo Ltd – Copyright & Confidential

Creative Design Heavy Lift Development

User Experience Applications & Mobile sites

Customer Journey Heavy Lift Integration

Consumer & Enterprise

Understanding mobile behaviour

Somo Ltd – Copyright & Confidential 6

Deep Dive Hybrid Skimming

The deep dive experience is up to 4

hrs in a seated position, deep levels

of research

Breakdown of different interactions with technology

Tablet devices allow for a hybrid

interaction – a mix between the deep dive and skimming

Mobile is suited to skimming data – short bursts of browsing for between 1-8 minutes.

Usually for bites of info e.g. Train times

The mobile advertising market is highly fragmented

Somo Ltd – Copyright & Confidential 7

30+ blind networks – high reach, low price

Search engines Stores & social

1000’s of premium publishers & operators

...which makes buying a specialist task

Media Planning & Buying for Mobile

Somo Ltd – Copyright & Confidential 8

Display Search SMS / MMS

Sustained cost effective app promotion delivers distribution

ApptimiserTM “One SDK to Rule Them All”

Somo Ltd – Copyright & Confidential 9

AdvertApplication

App Stores are walled gardens which block traditional tracking methods

Apple & Android

App Storesx

Apptimiser TM enables tracking through app stores

Application

ApptimiserTM

Real Time Measurement

Real Time Yield Management

Delivers Better ROI

Impact of Mobile Advertising is sustained

10

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Sign

Up

Ind

ex

Pre Somo Post Somo

390%

050

100150200

CP

S In

dex

Sustained cost effective app promotion delivers distribution

THANK YOU!

ANY QUESTIONS

Stewart Hunter stewart@somoagency.com +44 (0) 7900 181609

Vinny Hayes vinny@somoagency.com +44 (0) 7949 196615

11Somo Ltd – Copyright & Confidential