“sonalika - itl”
DESCRIPTION
ppt of sonalikaTRANSCRIPT
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Presented by: Presented by: Manoj KumarManoj Kumar8131031702181310317021
““SONALIKA - ITL”SONALIKA - ITL”
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OBJECTIVE OF THE STUDYOBJECTIVE OF THE STUDY
To study the farmers awareness regarding Sonalika To study the farmers awareness regarding Sonalika Tractors in Karnataka.Tractors in Karnataka.
To study the different parameters influence the To study the different parameters influence the farmers in purchasing the tractor.farmers in purchasing the tractor.
To study the major market leader among various To study the major market leader among various
market payersmarket payers
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SONALIKASONALIKA
SonalikaSonalika is the brand name of the company. is the brand name of the company.
Company name- International Tractors Limited.Company name- International Tractors Limited.
Sonalika TractorsSonalika Tractors is one of the top five tractor is one of the top five tractor manufacturing companies in India. Its product listing manufacturing companies in India. Its product listing includes tractors, multi utility vehicle, Engines and various includes tractors, multi utility vehicle, Engines and various farm equipments. farm equipments.
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INTRODUCTIONINTRODUCTION
SONALIKASONALIKA was established in was established in 1969 1969 L.D. Mittal is the Chairperson of Sonalika L.D. Mittal is the Chairperson of Sonalika
SONALIKA’sSONALIKA’s group of companies group of companies
1.1. International Tractors Ltd.International Tractors Ltd.
2.2. Sonalika Agro Industries CorporationSonalika Agro Industries Corporation..
3.3. International International AutotracAutotrac Finance Ltd Finance Ltd
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MAKETING STRATEGIESMAKETING STRATEGIES
COMBING - COMBING -
Combing is the first and foremost activity Combing is the first and foremost activity to generate enquiries towards the product. to generate enquiries towards the product.
TYPES OF COMBINGTYPES OF COMBING
HOT ENQUIRYHOT ENQUIRY WARM ENQUIRYWARM ENQUIRY COLD ENQUIRYCOLD ENQUIRY
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HOT ENQUIRY -HOT ENQUIRY -
In which we include those customers who want to In which we include those customers who want to purchase the product within 30 days.purchase the product within 30 days.
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WARM ENQUIRY -WARM ENQUIRY -
In which we include those customers who want to In which we include those customers who want to purchase our product within purchase our product within 30 30 to to 60 60 daysdays
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COLD ENQUIRY-COLD ENQUIRY-
In which we include those customers who want to In which we include those customers who want to purchase our product within purchase our product within 6060 to to 9090 days or later. days or later.
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D E M OD E M O
Demo is a product placement technique. Demo is a Demo is a product placement technique. Demo is a conversion of customer’s mind sets towards the conversion of customer’s mind sets towards the product. It is very difficult to attract those customers product. It is very difficult to attract those customers who are already user of other product. Through the who are already user of other product. Through the Demo we try to attract those customers by showing Demo we try to attract those customers by showing that our product is the better than other products. that our product is the better than other products.
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ROAD SHOWROAD SHOW
RRoad show is also used to attract the customers towards oad show is also used to attract the customers towards the product by showing the features of the product. It the product by showing the features of the product. It is the another marketing strategy of product is the another marketing strategy of product placement.placement.
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OLD CUSTOMER MEETOLD CUSTOMER MEET
Old customers also prove helpful to place the Old customers also prove helpful to place the
product in the potential market. product in the potential market.
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MECHANIC & DRIVER MEETMECHANIC & DRIVER MEET
MMechanic & Driver meet also helps us to place our echanic & Driver meet also helps us to place our products in local market. products in local market.
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RTO DATARTO DATA
RTO RTO datadata also helps usalso helps us to know the demand of the to know the demand of the
product. RTO data gives us segment wise knowledge product. RTO data gives us segment wise knowledge where we can easily place our product in the where we can easily place our product in the potential market. RTO data tells us where & potential market. RTO data tells us where & which H.P Tractors is commonly used by the people. which H.P Tractors is commonly used by the people. This information is very helpful to us to choose the This information is very helpful to us to choose the division where we want to place our product.division where we want to place our product.
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FREE SERVICE CAMPFREE SERVICE CAMP
Company also gives free service camps to their Company also gives free service camps to their customers in which they solve their customers’ customers in which they solve their customers’ problems. problems.
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COMPANY FINANCECOMPANY FINANCE
COMPANY FINANCE PROCEDURE:COMPANY FINANCE PROCEDURE:
Mostly companies use bank finance but many Mostly companies use bank finance but many companies use various ways to sell their product companies use various ways to sell their product through self or bank finance.through self or bank finance.
Bank FinanceBank Finance L & T FinanceL & T Finance
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LARSEN AND TOUBROLARSEN AND TOUBRO
L&T e-Engineering Solutions (L&T e-ES) is the L&T e-Engineering Solutions (L&T e-ES) is the Strategic Business Unit of Larsen & Toubro Limited Strategic Business Unit of Larsen & Toubro Limited (L&T) that offers end-to-end design and engineering (L&T) that offers end-to-end design and engineering solutions to global manufacturerssolutions to global manufacturers
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Magma Finance to “ITL” Magma Finance to “ITL”
NEW DELHI: To tap the vast potential of the semi-NEW DELHI: To tap the vast potential of the semi-urban and rural markets, International Tractors (ITL), urban and rural markets, International Tractors (ITL), the maker of Sonalika brand, on Friday formed a the maker of Sonalika brand, on Friday formed a joint-venture asset financing company with Kolkata-joint-venture asset financing company with Kolkata-based Magma Shrachi Finance to offer customized based Magma Shrachi Finance to offer customized
finance solutions on its farm equipment.finance solutions on its farm equipment.
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MARKET SHAREMARKET SHARE
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MARKET SHARES OF DIFFERENT MARKET SHARES OF DIFFERENT COMPANIES IN INDIACOMPANIES IN INDIA
M&M +P.T.L M&M +P.T.L 33%33% TAFE TAFE 25%25% SONALIKA SONALIKA 12%12% ESCORT ESCORT 8%8% JOHN DEERE JOHN DEERE 7%7% EICHER EICHER 7%7% Remaining Remaining 8%8% are contributed by the other are contributed by the other
companiescompanies
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OTHERS 8%
EICHER 7%
JOHN DERE 7%
ESCORT 8%
SONALIKA 12%
TAFE 25%
M&M 33%
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I.T.L KARNATAKA TEAM I.T.L KARNATAKA TEAM STRUCTURESTRUCTURE
AGM
AREA MANAGER
FIELD ACTIVITY INCHARGE
AREAMANAGER
AREAMANAGER
AREAMANAGER
DEALER
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STATE HEAD / AGMSTATE HEAD / AGM
State head is responsible for all activities in the state State head is responsible for all activities in the state whatever company suffers loses or gains. State head whatever company suffers loses or gains. State head control all activities in the state and make better effort control all activities in the state and make better effort to improve the company image in front of their to improve the company image in front of their customers. customers.
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ACTIVITY OFFICERACTIVITY OFFICER
In every state Sonalika recruited its field activity In every state Sonalika recruited its field activity officer under the State Head, activity officer make officer under the State Head, activity officer make control and proper supply of the spare parts in the control and proper supply of the spare parts in the state. state.
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AREA MANAGERAREA MANAGER
In every state divide into Four major parts and in every In every state divide into Four major parts and in every
part there is one area manager appointed to check all part there is one area manager appointed to check all activities performed by the company employees. activities performed by the company employees.
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DEALERDEALER
In every region company doesn’t sale its product In every region company doesn’t sale its product through his employees because it is too costly and through his employees because it is too costly and company didn’t bear these expenses so every one company didn’t bear these expenses so every one company gave its franchise to effective person of the company gave its franchise to effective person of the area who did work for company. area who did work for company.
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SONALIKA RxSONALIKA Rx
The new Rx Range is another wonder from the house The new Rx Range is another wonder from the house of Sonalika. The Rx tractor is a perfect amalgamation of Sonalika. The Rx tractor is a perfect amalgamation of power, low diesel consumption and latest design of power, low diesel consumption and latest design which is based on the latest technology and best which is based on the latest technology and best features for meeting the requirements of the features for meeting the requirements of the
customers.customers.
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PARTENERSPARTENERS
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YANMAR,Japan YANMAR,Japan Investment-12%Investment-12% Yanmar company limited, Japan joined the company in sept, 2005 as Yanmar company limited, Japan joined the company in sept, 2005 as strategic partner, having 12% equity stake in the company.strategic partner, having 12% equity stake in the company.
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CVCI (Citigroup Venture Capital International) CVCI (Citigroup Venture Capital International)
InvestmentITL-9.5% InvestmentITL-9.5% InvestmentICML-18%InvestmentICML-18%
In June 2005 the Citigroup Venture capital joined the company as In June 2005 the Citigroup Venture capital joined the company as financial partner, having equity stake of 9.5%.financial partner, having equity stake of 9.5%.
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YANMAR,Japan YANMAR,Japan
Investment-12%Investment-12% Yanmar company limited, Japan joined the company in sept, 2005 as Yanmar company limited, Japan joined the company in sept, 2005 as strategic partner, having 12% equity stake in the company.strategic partner, having 12% equity stake in the company.
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MG ROVER Group Limited MG ROVER Group Limited
Entered into technical collaboration agreement with MG ROVER Entered into technical collaboration agreement with MG ROVER Group Limited.Group Limited.
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Magma Shrachi Finance Magma Shrachi Finance
The company entered into the joint venture with Magma Shrachi The company entered into the joint venture with Magma Shrachi Finance limited on 10th august 2007 to incorporate a new companyFinance limited on 10th august 2007 to incorporate a new company with 74:26 (Magma-ITL) ratio of equity participation for financing with 74:26 (Magma-ITL) ratio of equity participation for financing tractors of manufactured by the company.tractors of manufactured by the company.
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JM Financial Trustee Pvt Ltd, a company of JM Group joined the JM Financial Trustee Pvt Ltd, a company of JM Group joined the company in Jan, 2007 as Financial Partner with the equity stake of company in Jan, 2007 as Financial Partner with the equity stake of 5%.5%.
JM Financial Trustee Pvt Ltd
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3i Agri-Vehicels
InvestmentITL-10% InvestmentITL-10% InvestmentICML-10%InvestmentICML-10%
3i Agri-Vehicels limited joined the company as financial partner in 3i Agri-Vehicels limited joined the company as financial partner in March, 2006 with the equity stake of 10%.March, 2006 with the equity stake of 10%.
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THANKSTHANKS