Marketing Music Basics

Here’s how to transform marketing into "Gold on the Ceiling“- Black Keys

Marketing is strategic. Don't “Hold up, hey”. Think about the “Next episode." Dadadadada ….

- Dr. Dre

And CMOs are owning more of the IT budget. "Ain't That Good News"!

- Sam Cooke

Because good content can get your deal “Signed, Sealed, Delivered.“- Steve Wonder

But Does Content Marketing have you struggling with where to start? “You are Not Alone."

- Michael Jackson

Good marketing content should “Rock Your Body”. Well, your customer’s digital body language.

- Justin Timberlake

Customers

If you haven't spoken with a customer for “The Longest Time”, you're doing it wrong. - Billy Joel

There's always "Two Sides to Every Story". Tell your customer's side.

- Etta James

Are you proactive with your customer relationships or is it reactive and "All Apologies"?

- Nirvana

Still talking about how great you are? "You're so vain". Focus on the customer. - Carly Simon

"You've "Got to be real" in your content. Big words don't impress." Cheryl Lynn

Map your buyer's journey. Look at "Every Little Step" they take. - Bobby Brown.

Engage your customers. Make them the focus. They'll be “forever yours, Faithfully“.

- Journey

Don't market with a “Poker Face”. You have no secrets. Market with transparency.

- Lady Gaga

Stop being "Paranoid" about what your competitors might learn. You have no secrets. Be transparent.

- Black Sabbath

Develop a welcome campaign for new customers and followers. Tell them I'm "Glad

You Came". - The Wanted

"Oops! .. I did it again”. I pushed my product and lost sight of the customer value. - Britney Spears

Content Creation

Define your story and make it "Human". Be relative and real. - The Killers

When writing copy always ask "So What?". This helps in uncovering the true value. - Pink

Cut the copy. Write snackable content. Work on “Little Talks". - Of Monsters and Men

Your email subject line should "Just

Give Me a Reason" why I should read

your email. - Pink and Fun.

Support global marketing efforts with transferable communications. Show some "International Love".

- Pitbull

Support your content with strong metrics. Facts will make you "2 Legit 2 Quit".

- MC Hammer

Demonstrate value and become customer obsessed. Only then will your competitors “Beat It“.

- Michael Jackson.

Don't just write. Tell a story with some “Sweet Emotion“.- Aerosmith

Are marketing buzzwords giving you “Vertigo”? Me too. “Give me something I can feel."

- U2

Does content creation have you in a "Stranglehold"? Audit, reuse, and repurpose what you have.

- Ted Nugent

Could you “Use Somebody” to help

with content development? Look at

what you already have. It'll “Make You

Notice." - Kings Of Leon

Is Your Marketing Message “Bouncing Round the Room?” Focus! - Phish

Lyricize Social And Mobile

Customers should love your transparency not "love the way you lie". - Eminem.

What's your social strategy? Are you finally using social media, “At Last”?.

- Etta James

"Don't get by on your own”. Effective social marketing can't be done “Alone."

- Heart

Mobile content should be "Dynamite". Short & explosive. Mobile users want to act fast.

- Taio Cru

"You're not going to reach my Telephone”, so try connecting via social media.- Lady Gaga

Strum Through Subscription And Forms

Is your content "Overprotected"? Become more accessible. - Britney Spears

Don't kill me with form fields. Ask for only what you need and “Send Me On My Way".

- Rusted Root

Your unreasonable form fields Make me “feel like I've been locked out of heaven“.

- Bruno Mars

Create a communication subscription center so customers can say "I want it that way“….- Backstreet Boys

“Here I Go Again”, giving you info you already have. Don't ask for data you already have.

- Whitesnake

… as well as to "Regulate" your unsubscribes.- Warren G and Nate Dogg

Do your marketing campaigns deliver a "Return to Sender"?

Implement a data cleansing process.

- Elvis Presley

Sales And Revenue Make A Sweet Sound

Does your buy-cycle last "A Thousand Years"? Nurture and lead score to improve the cycle

- Christina Perri

"Do the “Tracks of Your Tears” lead back to poor revenue performance?" - Smokey Robinson & The Miracles

Are there "Blurred Lines" between marketing and sales? This is a good, time to integrate your systems.

- Robin Thicke

Commit to your sales teams. Tell them "I won't give up in us".

- Jason Mraz

"Cupid, draw back your bow

and let your arrow go

straight to my prospects heart".

- Sam Cooke

Qualify opportunities so sales isn't saying "Call Me Maybe". - Carly Rae Jepsen

Because business is real-time, it can't be a "slow ride" or you'll miss opportunity

- Foghat

"Even the best fall down

sometimes”, but focus on

enablement and finally “Collide”

with sales. - Howie Day

Use Revenue Performance Management to track the "Circle of Life" of opportunities- Elton John

Nurture prospects until their ready. Sales “Will Wait for You” to be qualified.- Mumford & Sons

Target The Right Notes

Behavior based marketing campaigns will trigger a “Rhythm of Love” with prospects.

- Plain White T's

Segment & target by geography. You

could see "Changes in

latitudes, changes in attitudes".

- Jimmy Buffett

Personalize and target your marketing communications. They shouldn't just be a "Drive By". - Train

If prospects have “99

Problems” then Money Ain't a Thing. If it is, move

On To the Next One.

- Jay-Z

"Billie Jean is not my lover" and your product is not a fit for me. Target your audience & focus.

- MJ

If your marketing is a “tragedy’ let your customers be the “remedy”. They can bring "clarity“- Zedd

Find The Beat With Marketing Automation

"If I had $1,000,000" I'd

invest in marketing and

sales technology and expertise.

- Barenaked Ladies

"Who Can It Be Now?” Use Marketing Automation sales tools to convert unknown visitors.- Men At Work

Are your web visitors “Strangers in the Night”? Convert with content. - Frank Sinatra

Get marketing buy-in from the “Suit and Tie” bunch….- Justin Timberlake

"I Always Feel Like Somebody's Watching Me”. Sell, don't stalk with marketing automation.- Rockwell

The Final Verse

"It's All Been Done”. Challenge yourself to be original. - Bare Naked Ladies

But some of your marketing should be disruptive. It’s ok to “Push It". - Salt-N-Pepa

Become a disruptive marketer. Start an "Uprising".

- Muse

Develop a "Hall of Fame" of your customers. Highlight all they've accomplished. - The Script.

"Wannabe” their vendor? Ask. They'll tell you what they want, what they really really want.

- Spice Girls