sonic wall partner sales update q4 2009

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Partner Sales Update Q4 2009

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SonicWALL Partner Sales Update Session presentation November 12 - 2009

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Page 1: Sonic Wall Partner Sales Update Q4 2009

Partner Sales UpdateQ4 2009

Page 2: Sonic Wall Partner Sales Update Q4 2009

Channel Account Team

Dedicated to Your Success: Rogier Egberink

[email protected]

Katie De Wilde [email protected]

Carine Dutoy [email protected]

Luc Eeckelaert [email protected]

Denis Missana (sales) [email protected] Alexis Holmes [email protected] (pre-sales technical) - +44 1932 573900

Page 3: Sonic Wall Partner Sales Update Q4 2009

Agenda

Client Case Studies

Competitive

Customer Advantage Program

Product Updates and Roadmap

Marketing & Partnerlink

Q&A

Copyright 2009 SonicWALL Inc. All Right Reserved.3

Page 4: Sonic Wall Partner Sales Update Q4 2009

The ALTERNATIVE to premium-priced, complex

solution vendors

Adaptable and Interoperable

Page 5: Sonic Wall Partner Sales Update Q4 2009

SonicWALL: A leading company

SonicWALL

Page 6: Sonic Wall Partner Sales Update Q4 2009

Q4 incentive

Kleiduiven schieten, Klein kaliber schieten, Pijl en boogschieten

We will be holding a ranking of resellers in this last quarter of the year selling the most Secure Upgrade Plus SKUs

The TOP 20 Reseller Partners can each send 2 participants.

We will close the event with a nice dinner.

CONFIDENTIAL All Rights Reserved6

Page 7: Sonic Wall Partner Sales Update Q4 2009

SKU’s

SonicWALL NSA E5500 / E6500 / E7500 Secure Upgrade Plus                     

01-SSC-8676       SonicWALL NSA 4500 Secure Upg Plus 2 Yrs CGSS

01-SSC-8677       SonicWALL NSA 4500 Secure Upg Plus 3 Yrs CGSS

01-SSC-8674       SonicWALL NSA 3500 Secure Upg Plus 2 Yrs CGSS

01-SSC-8675       SonicWALL NSA 3500 Secure Upg Plus 3 Yrs CGSS

01-SSC-8672       SonicWALL NSA 2400 Secure Upg Plus 2 Yrs CGSS

01-SSC-8673       SonicWALL NSA 2400 Secure Upg Plus 3 Yrs CGSS

01-SSC-8670       SonicWALL NSA 240 Secure Upg Plus 2 Yrs CGSS

01-SSC-8671       SonicWALL NSA 240 Secure Upg Plus 3 Yrs CGSS

 

TZ Secure Upgrade Plus

01-SSC-8668       SonicWALL TZ 210 Secure Upgrade Plus 2 Yrs CGSS

01-SSC-8669       SonicWALL TZ 210 Secure Upgrade Plus 3 Yrs CGSS

01-SSC-8823       SonicWALL TZ 210 Wireless-N Intl Secure Upgr Plus 2 Yr CGSS

01-SSC-8824       SonicWALL TZ 210 Wireless-N Intl Secure Upgrade Plus 3 Yr CGSS

01-SSC-8666       SonicWALL TZ 200 Secure Upgrade Plus 2 Yrs CGSS

01-SSC-8667       SonicWALL TZ 200 Secure Upgrade Plus 3 Yrs CGSS

01-SSC-8821       SonicWALL TZ 200 Wireless-N Intl Secure Upgrade Plus 2 Yr CGSS

01-SSC-8822       SonicWALL TZ 200 Wireless-N Intl Secure Upgrade Plus 3 Yr CGSS

CDP Secure Upgrade Plus

01-SSC-9396       SonicWALL CDP 5040 Secure Upgrade Plus 2 Yrs Dynamic Support 24x7

01-SSC-9397       SonicWALL CDP 5040 Secure Upgrade Plus 3 Yrs Dynamic Support 24x7

01-SSC-9392       SonicWALL CDP 110 Secure Upgrade Plus 2 Yrs Dynamic Support 24x7

01-SSC-9393       SonicWALL CDP 110 Secure Upgrade Plus 3 Yrs Dynamic Support 24x7

               

Email Protection Secure Upgrade Plus

01-SSC-7589       250 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 2 yrs

01-SSC-7592       250 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 3 yrs

01-SSC-7588       100 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 2 yrs

01-SSC-7591       100 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 3 yrs

01-SSC-7587       50 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 2 yrs

01-SSC-7590       50 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 3 yrs

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Page 8: Sonic Wall Partner Sales Update Q4 2009

Current ranking

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Top 3 1: Wilroff Systemhouse2: IMC Computers3: ITSN

Page 9: Sonic Wall Partner Sales Update Q4 2009

Product news

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Page 10: Sonic Wall Partner Sales Update Q4 2009

New!: SRA 4200

Page 11: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL11

Brand New Secure Remote Access appliance

SRA 4200 Replaces SSL-VPN 2000 in 4Q09 Replaces SSL-VPN 4000 in 1Q10 with firmware v4.0 release

Page 12: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL12

The Products & PositioningE

nter

pris

e

SonicWALL SSL-VPN 200

SonicWALL SRA 4200

SonicWALL Aventail SRA EX7000

NSA E-Class UTM

SM

B

EASY ACCESS ACCESS CONTROL (GRANULAR POLICY)Emphasis of Customer Need

Mid

Tie

r

Integrated Solutions UTM + SSL VPN

Dedicated SSL VPN Solutions

SonicWALL Aventail SRA EX6000NSA UTM

TZ UTM

Hybrid VPN Target Market• Customer: SME• Required characteristics:

• Primarily network level access• Dominantly Windows support• Cost effective

• Competition: Cisco

SMB SSL VPN Target Market• Customer: SMB• Required characteristics:

• Easy to manage/use• Versatile (broad

platform support)• Cost effective

• Competition: Barracuda, Watchguard, Microsoft

E-Class SSL VPN Target Market• Customer: Mid tier, Enterprise• Required characteristics:

• Easy to use• Versatile (broad platform support)• Strong policy management• Industry recognition / certification

• Competition: Juniper, Citrix, F5, Array, Check Point

Page 13: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL13

SRA 4200 Licensing

SRA 4200 will be released in November 2009 with same pricing model as the SSL-VPN 2000

Unrestricted but 50 users recommended for MSRP $2,295

User licensing will be added in firmware v4.0 to support a new pricing model for the SRA 4200 in 1Q10

This will allow one appliance to fit various network sizes SSL-VPN 4000 will be LTB-ed

Exact pricing is under discussion but model will be similar to Aventail Step 1: Buy hardware Step 2: Buy user count Step 3: Buy optional support Step 4: Buy optional add-ons (Virtual Assist, ViewPoint, GMS)

Page 14: Sonic Wall Partner Sales Update Q4 2009

SonicWALL SolutionsQ3 Client Case Study

Page 15: Sonic Wall Partner Sales Update Q4 2009

Case Study: Mijnalbum.nl

Situation: Mijnalbum.nl Mijnalbum.nl geeft bezoekers de mogelijkheid om online foto's

te plaatsen en te delen met familie en vrienden. Het bedrijf is de grootste aanbieder van deze dienst in Nederland en is actief in 15 landen; voornamelijk in België en Frankrijk.

1,7 miljoen gebruikers Location: Heerenveen

Partner: Commit-IT Gold partner

Page 16: Sonic Wall Partner Sales Update Q4 2009

Business Issues and Challenges

Security Scan Uit de scan bleek dat het niveau van beveiliging over de hele

lijn te laag was.

Bandbreedte 1,7 miljoen gebruikers. Bandbreedte consumptie 1Gb/s

Nieuwe klant stelde hoge eisen aan de security

Geen gedegen oplossing voor remote access

Page 17: Sonic Wall Partner Sales Update Q4 2009

Solution Components

SonicWALL E-Class Network Security Appliance E5500

SonicWALL E-Class Network Security Appliance E5500 HA unit

Dynamic support 24x7 for E5500, 3 jaar

Gateway Anti-virus, Anti-spyware, Intrusion Prevention (t.b.v. URL blocking)

SonicWALL TZ 210, 3 jaar

Dynamic Support 8x5 for TZ 210, 3 jaar

SonicWALL SRA Aventail EX-750 Appliance

SRA Aventail EX-750 25 users license

E-class Support 24x7 for EX-750 25 users, 3 jaar

Page 18: Sonic Wall Partner Sales Update Q4 2009

Results

De SonicWALL-oplossingen beveiligen nu de tachtig servers waarvan Mijnalbum.nl gebruik maakt.

Door de SonicWALL Aventail-oplossing kan er op een veilige manier van buiten af toegang tot het netwerk worden gegeven. De oplossing maakt eveneens een scheiding van rechten mogelijk. Op die

manier is het een stuk eenvoudiger om aan de juiste personen de juiste toegangsniveaus te verschaffen;

Page 19: Sonic Wall Partner Sales Update Q4 2009

Succes factoren

Prijs/performance

Feature rijkheid

Zeer goede klik tussen Mijnalbum.nl & Commit-IT

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Page 20: Sonic Wall Partner Sales Update Q4 2009

SonicWALL vs Competition

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Page 21: Sonic Wall Partner Sales Update Q4 2009

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Page 22: Sonic Wall Partner Sales Update Q4 2009

What does Gartner say…

“The stateful protocol filtering and limited application awareness offered by first-generation firewalls are not effective in dealing with current and emerging threats.”

“Using separate firewalls and intrusion prevention appliances results in higher operational costs and no increase in security over an optimized combined platform.”

“Next-generation firewalls (NGFWs) are emerging that can detect application-specific attacks and enforce application-specific granular security policy, both inbound and outbound.”

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Page 23: Sonic Wall Partner Sales Update Q4 2009

Gartner’s Recommendations

If you have not yet deployed network intrusion prevention, require NGFW capabilities of all vendors at your next firewall refresh point.

If you have deployed both network firewalls and network intrusion prevention, synchronize the refresh cycle for both technologies and migrate to NGFW capabilities.

If you use managed perimeter security services, look to move up to managed NGFW services at the next contract renewal.

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Page 24: Sonic Wall Partner Sales Update Q4 2009

Resources

Webinar Gartner & SonicWALL http://www.sonicwall.com/us/12223.html

Gartner: Defining the Next-Generation Firewall

CONFIDENTIAL All Rights Reserved24

Page 25: Sonic Wall Partner Sales Update Q4 2009

Customer advantage program

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Page 26: Sonic Wall Partner Sales Update Q4 2009

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Upgrade Program Transition

Buy 2 year CGSS

Get 40% off HW

Transfer services to new device

Customer Advantage Program

SonicWALL & competitive replacements

Available on all SonicWALL product lines

2 and 3-year options for maximum flexibility

Services transfer

PLUS – Customer Loyalty Bundles: 30% savings on qualifying, non-UTM hardware SKUs

Secure Upgrade

Competitive Trade-up

Buy 3 x 1 year CGSS

Get HW at no cost

No transfer of services

Old Programs One New Program

Variable terms

Variable timing

Variable names

One-off Upgrade Offers

Page 27: Sonic Wall Partner Sales Update Q4 2009

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New Upgrade Program Goals

Help partners grow faster

Simplify & expand: create a simple sales approach

Satisfy existing and new clients

Cross-sell everywhere and always

Deliver a complete SonicWALL solution

Generate more sales, grow each sale

Enable partners to move up in partner program

Page 28: Sonic Wall Partner Sales Update Q4 2009

Customer Advantage Program

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Page 29: Sonic Wall Partner Sales Update Q4 2009

Secure Upgrade Plus

Feature Summary:SKU based upgrade programSonicWALL or competitive upgradesServices transfer on SonicWALL upgradesBundles hardware and services with 2- or 3-year termsAvailable on all major SonicWALL product lines

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SSL VPN

Email Security

TZ/NSA Firewalls

Continuous Data Protection

Page 30: Sonic Wall Partner Sales Update Q4 2009

Secure Upgrade Plus SKUs

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Page 31: Sonic Wall Partner Sales Update Q4 2009

Secure Upgrade calculation

PRO2040 renew or upgrade? Cost renewal

GAV/IPS 2y $1217 CF 2y $2618 Support 2y $796

» $4631 Secure Upgrade Plus NSA2400 2y incl CGSS

» $ 3801,-

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Page 32: Sonic Wall Partner Sales Update Q4 2009

Customer Loyalty Bundle

Features:Requires base Secure Upgrade Plus purchaseSPR based discount programProvides 30% discount off list for added products Incentive for a more complete SonicWALL solution All major lines covered:

UTM, CDP, Email Security, and SSL VPN

Apply to as many as 3 additional purchases:

Upgrade to a: Also save on:

NSA 3500CDP 5040Secure Upgrade Plus

+ +...ES 6000SRA EX-6000

Page 33: Sonic Wall Partner Sales Update Q4 2009

NFR

Vraag: Is een NFR bundle van meerdere producten interessant? (Bijv. NSA + CDP + ES)

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Page 34: Sonic Wall Partner Sales Update Q4 2009

Upgrade Client Value Proposition

Keep up, stay competitive

Technological advances (e.g. available bandwidth)

NGFW* Saas Application Awareness User awareness

Operational needs distributed/mobile workforce increased network traffic VOIP, rich media

Vulnerabilities, QoS requirements

Typical technology refresh cycle

Page 35: Sonic Wall Partner Sales Update Q4 2009

Questions?

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Page 36: Sonic Wall Partner Sales Update Q4 2009

Partnerlink

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Page 37: Sonic Wall Partner Sales Update Q4 2009

Partnerlink

Marketing

Page 38: Sonic Wall Partner Sales Update Q4 2009

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Electronic Direct Marketing - EDM

EDM is one of the most effective ways to reach out to a mass audience in one go. SonicWALL has created a wide range of HTML mailings that you can co-brand and send to your list of customers/prospects. There are also available corresponding landing pages and white papers to enhance your EDM.  The HTML EDMs and dedicated landing pages are available for download:

https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Lead Generation Kits

To maximise the potential of any EDM make sure you include a clear ‘call to action’. Remember to ensure that your sales team is aware of the EDM, its messaging and call to action. All opens should be followed up by phone call.

Page 39: Sonic Wall Partner Sales Update Q4 2009

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Direct Marketing

Postcards promoting our solutions are available for you to co-brand and print. The postcards are available for download:https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Lead Generation Kits

 Direct marketing involves more costs than EDM: print, envelopes and postage. Again, make sure you include a clear call to action – and for tracking purposes a promotional reference. To guarantee a good ROI, a telemarketing follow-up is vital.

Page 40: Sonic Wall Partner Sales Update Q4 2009

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Online lead generation

We have created a wide range of banners that can be placed on your website or third party web sites or newsletters. This type of campaign allows you to reach a very wide audience and generate a lot of leads and/or visitors to your website.  The web banners are available for download:https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Lead Generation Kits 

For online lead generation you will need to invest a certain amount of budget to guarantee success. Search engines key words campaigns are also a good tool to generate interest and re-direct visitors to your website.

Page 41: Sonic Wall Partner Sales Update Q4 2009

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Advertising

We have produced a set of advertisements that you can use and co-brand to place in relevant magazines in your region. Advertising works when ads are repeated. The impact of one-off ads tends to be very limited. In order to measure the impact of your ad campaign, remember to include a call to action or promotional reference. The adverts are available for download:https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Lead Generation Kits

Page 42: Sonic Wall Partner Sales Update Q4 2009

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Computable and Datanews banners

Page 43: Sonic Wall Partner Sales Update Q4 2009

Partnerlink

Sales

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Seminar

SonicWALL offers a ready-made RISK (Raising Your Internet Security Knowledge) seminar. This is an educational seminar for end customers, and includes the elements you need to host a seminar, from invitation to presentation to feedback form. Please note all these elements are in English. The RISK kit is available for download:

https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Seminar Materials

You can in addition contact your SonicWALL local Team who might be able to help you with local presentation materials and speaker.

When planning a seminar:- Define the agenda and format (could be a breakfast meeting or after work hour as well!)- Profile the audience/attendees- Invitation (DM, EDM, phone) + telemarketing follow up to maximize attendance- Choice of the venue (hotel, conference centre, football ground, etc.) is an important factor- Plan incentives to motivate people to attend- Plan commercial follow-up When well prepared, seminars are an excellent tool to reach out to a qualified and limited audience, who already has some interest in the solutions. Inviting complementary technology vendors tends to be a key factor to guarantee the success of a seminar these days.

Page 45: Sonic Wall Partner Sales Update Q4 2009

SonicWALL Certification

CSSR Sales CertificationSales Reps and Sales Engineers

CSSATechnical Certification

Sales Engineers

Page 46: Sonic Wall Partner Sales Update Q4 2009

Sales Training

3 Elements within Sales Training “slide”:

2. Focus

3. Remarks

1. Setup

Page 47: Sonic Wall Partner Sales Update Q4 2009

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Case Studies & Success Stories

Case studies are one of the best ways to show prospects how you can help your customers – providing a third-party endorsement of the services you offer.

If you have a customer story you think may be of interest and the end customer is willing to do a joint success story, then please contact [email protected].

You can find SonicWALL success stories on local sites under Products >Company>Resources > Case Studies

Page 48: Sonic Wall Partner Sales Update Q4 2009

Promote & Sell

Brochures

Upsale guides

Promotions & Incentives

Partner & End user presentation

CONFIDENTIAL All Rights Reserved48

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Useful Links

PartnerLink at https://partnerlink.sonicwall.com for all lead generation kits, presentation materials, MDF Express and other useful tools

www.sonicwall.com Company > Newsroom > Press Kit for product pictures and logos

Local sites http://www.sonicwall.com/benelux/Company.htmlfor all events organised by SonicWALL and its partners, Ebooks, Whitepapers, press releases, case studies.

For all other marketing queries, please contact :Gaëlle Perrin, Marketing ManagerP: +33 6 25 20 41 95 Email : gperrinsonicwall.com

Page 50: Sonic Wall Partner Sales Update Q4 2009

Q&A

Page 51: Sonic Wall Partner Sales Update Q4 2009

Break

Page 52: Sonic Wall Partner Sales Update Q4 2009

Product Line Updates

Page 53: Sonic Wall Partner Sales Update Q4 2009

GMS 6.0 and ViewPoint 6.0Feature Overview

Page 54: Sonic Wall Partner Sales Update Q4 2009

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Policy and Management Products

Software

1 to 5

1

Software

10 or more

1 or more

Dedicated appliance

10 or more

1 or more

Form Factor

Typical # of SNWLAppliances supported

Typical # of locations

UMAGMSViewPoint

Page 55: Sonic Wall Partner Sales Update Q4 2009

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Expand the footprint of GMS

Expand the footprint of GMS

GMS 6.0 Feature Overview

Application Firewall Reporting Extended management of CDP, Email Security and SRA devices SonicOS 5.5 Support Custom Reports for SSL-VPN SQL Server 2008 support Multiple Authentication Servers Support RADIUS Authentication Support for GMS login

MSP EnablementMSP Enablement Web Services Application Programming Interface (API) Enhanced CLI Support Live monitoring using event correlation technologies

Productivity & Expense Management

Productivity & Expense Management

Enhanced Summarizer Capacity Planning Reverse Inheritance Inheritance support for Reporting screens

Page 56: Sonic Wall Partner Sales Update Q4 2009

Application Firewall Reporting

Detailed reporting on the application firewall feature of fifth generation UTM devices

Reports include: Top categories Top applications Top users Top policies

Users can drill down within reports

Provide visibility into the impact and effectiveness of application firewall policies

Increase employee productivity and efficiency of network usage

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Benefit

Feature Description

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Page 58: Sonic Wall Partner Sales Update Q4 2009

SonicOS 5.5 Support

GMS support for recently released SonicOS 5.5 (UTM line)

New features now manageable by GMS include SonicPoint N support SSL VPN NetExtender Comprehensive Anti-Spam (CASS) Active/Active UTM failover

Renders GMS applicable to a wider range of UTM appliance features

Helps GMS administrator become more productive

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Benefit

Feature DescriptionApple Bonjour SupportUSB Analog Modem SupportUTM Anti-Spam SupportSonicPoint (N) AutoChannel Resolution EnhancementAsymmetric RoutingDNS Binding ProtectionGuest Service on non-Wireless ZoneMultiple DHCP Scopes Per InterfaceMultiple WAN Phase-1Probe Based Policy Based RoutingOne Time ScheduleRoute Based IPSec VPNSolera Deep Packet InspectionSSO ScalabilityWLAN Layer 2 BridgeActive/Active UTMSCEPIPHelper v.3SonicPoint (N) Status EnhancementFail to Wire Functionality on E7500Network MonitorPortShield version 2

Page 59: Sonic Wall Partner Sales Update Q4 2009

Extended Management for CDP and Email Security

Detailed policy configuration management Continuous Data Protection (CDP) appliances Email Security appliances

Define policies at the device, device group, or global level

Greatly enlarges applicability of GMS & productivity of the GMS administrator

Enterprise customers: manage entire SonicWALL infrastructure centrally from GMS

MSP customers: offer a full suite of firewall, secure remote access, backup and recovery, and anti-spam services to customers using GMS

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Benefit

Feature Description

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Custom Reports for SSL VPN Devices

Create custom reports using raw log data

Available for all Secure Remote Access Devices Aventail SSL VPN SMB SSL VPN

Create granular reports on who accessed what applications at what time for forensic analysis and troubleshooting

Using data from these reports can help increase employee productivity and network uptime

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Benefit

Feature Description

Page 63: Sonic Wall Partner Sales Update Q4 2009

Reverse Inheritance

Ability to inherit policy settings from a unit up to the parent nodes

Enables the user to Copy existing configurations Create predefined SonicWALL configurations

Greatly enhances IT administrator productivity

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Benefit

Feature Description

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CASS and Email Security 7.2

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Customer Benefits of SonicWALL’sSeventh Generation Firmware

Customer Benefit: Improved global effectiveness against spam, viruses, phishing and malware to improve customer experience NEW Advanced Reputation Management improves upon traditional IP

reputation Significantly reduces bandwidth by utilizing intelligent traffic management

Global effectiveness for English & non-English language

Customer Benefit: Enhancements to improve end-user experience Lightweight junk button Protection against email address spoofing

Customer Benefit: Enhanced user management with Multi-LDAP support Advanced monitoring with SNMP support for appliances Enhanced performance monitoring for capacity planning Improved system resiliency

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SonicWALL Email Security Solutions

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Inbound Protection

Advanced Reputation Management Eliminates up to 80% of threats at the connection level Improves upon traditional IP reputation with real-time GRIDprints Distributed by the SonicWALL GRID Network

Advanced Content Management Cleans up the remaining messages Improves upon traditional Bayesian techniques with comprehensive Adversarial

Bayesian™

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Outbound Protection

Outbound Threat Management sets policies and prevents threats From simple rules to granular rerouting Detects botnets / zombies and prevents threats from leaving the network Outbound virus scanning

Compliance Defense Management detects, prevents, encrypts & archives Corporate compliance, Regulatory compliance and data leakage Policies, routing, approval boxes and reporting

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Scalable Deployment Scenarios

Split ModeAll-In-One Mode Managed Service Provider(In-The-Cloud)

Multiple LocationsMultiple Domains Scalable Redundant

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The SonicWALL Anti-Spam /Email Security Product Portfolio

Market LeadingInbound Email Protection

Complete Inbound andOutbound Email Protection

Anti-SpamDesktop

Email Security forWindows Small Business Server

Email Security for Windows Essential Business Server

ComprehensiveAnti-Spam Service

Email Security AppliancesEmail Security

Software

1 User – 25 Users

1 User –250 Users

1 User – 300 Users

1 User –5 Million Users

1 User –5 Million Users

ComprehensiveAnti-SpamService

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Fully-Featured Anti-Spam

RBL lists on firewalls

Cloud-based services

Dedicated software and appliances

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Who Is A Good Fit?

1 – 100 users (will price up to 250 users)

5 or less MX domains

GEN5 SonicWALL UTM Appliance

SMTP Email POP3 in a later version

Wants complete inbound protection against spam, phishing, viruses and malware

Does not want to purchase additional hardware or servers

Prefers simple installation

Optionally, Microsoft Exchange / SBS / EBS server to install junk store Ability to specify additional servers in a later version

Page 73: Sonic Wall Partner Sales Update Q4 2009

Comprehensive Anti-Spam Service Addresses Customers’ Top Priorities

Save money:  No additional hardware, software or servers to purchase

Full-featured, market leading protection against spam, phishing, viruses & malware Eliminates up to 98% of spam Reduces bandwidth consumption by removing

up to 80% of email threats before they ever enter your network

Enable with one mouse click – no need to redirect MX records or reconfigure network settings

Integrated, single point of management, configuration & reporting to manage in less than 5 minutes per week

Full quarantine*, with individual junk summaries

* - Full quarantine available with Microsoft Exchange, SBS or EBS Server

Comprehensive Anti-Spam Service

Why Upgrade To ADedicated Solution?

Regulatory / Corporate Policy & Compliance

Outbound Threat Protection

Multi-Layer Inbound & Outbound Anti-Virus

Encryption

Archiving

Customizable / personalized aggressiveness settings

Redundancy

Multiple LDAP

Managed Service Provider Features

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How It Works

1

2

3

4

5

SMTP traffic arrives at the SonicWALL network security appliance

The Comprehensive Anti-Spam Service checks the reputation of the Sending IP server in real-time using the Advanced Reputation Management (ARM) service. ARM receives real-time inputs from over 4 million endpoints worldwide to determine the reputation of servers that are sending email. Up to 80% of junk email can be rejected at the connection level, thus reducing overall processing by the network security appliance.

The remaining email is processed using the cloud-based Advanced Content Management (ACM) service. ACM service applies SonicWALL’s proven spam detection techniques.

Good email is delivered to the email server.

Optionally, junk email can be delivered to SonicWALL Junk Boxes on the email server and Junk Box Summaries for each user can be delivered as emails to each user.

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Licensing ModelNorth America Pricing – For Illustrative Purposes

SKU 1-year 3-years

Up to 10 users / 1 domain01-SSC-7577

$360 01-SSC-7582

$864

Up to 25 users / 1 domain01-SSC-7578

$750 01-SSC-7583

$1,800

Up to 50 users / 1 domain01-SSC-7579

$1,200 01-SSC-7584

$2,880

Up to 100 users / 2 domains01-SSC-7580

$1,800 01-SSC-7585

$4,320

Up to 250 users / 5 domains01-SSC-7581

$3,750 01-SSC-7586

$9,000

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Feature ComparisonAvailable on www.sonicwall.com

FeaturesAnti-SpamDesktop

ComprehensiveAnti-Spam

Service

EmailSecurityfor SBS

EmailSecuritySoftware

EmailSecurity

ApplianceAdvanced Reputation Management Sender IP reputation P P P P P DHA, DoS and NDR protection P P PAdvanced Content Management GRIDprint reputation services P P P P P SonicWALL GRID anti-virus P P P P P Patented phishing detection technology P P P P P Policy rules for users, groups or all users P P POptional services McAfee anti-virus with SonicWALL Time Zero P P Kaspersky anti-virus with SonicWALL Time Zero P P Email Compliance P PEasy Administration Installation and configuration time 10 minutes 10 minutes 1.5 hours 2 hours 1 hour Reputation auto-updates every 5 minutes Real time P P P P Anti-spam auto-updates every 5 minutes Real time P P P P GRID anti-virus auto-updates every 5 minutes P P P P Customize, schedule and email 30+ reports 4 reports P P P Automatic Multi-LDAP sync P P P Allow / deny all end-user controls P P P Per-user junk boxes P P P P P Junk button for Outlook® P P P Per-user anti-spam aggressiveness P P P P Per-user allowed / blocked lists P P P P Junk box summaries in 15 languages P P P Single sign-on P P PSystem Features Inbound & outbound in the same system P P P In-memory MTA for enhanced throughput P P P P Maximum domains supported Unlimited 5 Unlimited Unlimited Unlimited Scalable split-mode architecture P P P Clustering & remote clustering P P P Deployment platform Client Firewall Mail Server Windows Server ES Appliance Junk email blocking point Client Firewall Mail Server Mail Gateway Mail Gateway

Page 77: Sonic Wall Partner Sales Update Q4 2009

Customer Benefits vs. Postini(Cloud-based)

If you can click a box, you can set it up… Postini involves at least 25 steps, including changing MX records, and could take days Enable SonicWALL Comprehensive Anti-Spam Service with literally one mouse click

As email moves from an annoyance to a security threat… SonicWALL’s firewall can filter email, but Postini’s anti-spam service can’t filter security threats SonicWALL scans EVERY protocol and EVERY packet

How protected do you want to be? Postini has a lapse of “a few hours” between a new threat and the antidote SonicWALL’s GRID network of over 4 million business endpoints protect every SonicWALL email security customer in

real time against the latest threats

Ever receive large mail? Postini maximum size defaults to 200MB (300MB max) – over that limit? REJECTED! SonicWALL can scan ANY message size

Technical support? Postini offers small businesses online support only SonicWALL offers full three-tier tech support

How much spam do you want? SonicWALL’s 98% vs. Postini’s 95% effectiveness

Page 78: Sonic Wall Partner Sales Update Q4 2009

Customer Benefits vs. Barracuda(Appliance)

If you can click a box, you can set it up… Barracuda requires the purchase, installation and configuration of a separate appliance Enable SonicWALL Comprehensive Anti-Spam Service with literally one mouse click

As email moves from an annoyance to a security threat… SonicWALL’s firewall can filter email, but Barracuda’s anti-spam products can’t filter security threats SonicWALL scans EVERY protocol and EVERY packet

Who do you trust to protect you? Barracuda uses free, open source technology for their operating system, spam and antivirus SonicWALL’s Comprehensive Anti-Spam Service leverages the same engine as in its award-winning enterprise-class

email security software and appliances

How protected do you want to be? Barracuda updates against threats once per hour SonicWALL’s GRID network of over 4 million business endpoints protect every SonicWALL email security customer in

real time against the latest threats

Want to see your mail? Barracuda’s open source engine is known for its high false positive rate SonicWALL’s GRID network, Advanced Reputation Management and Advanced Content Management produce one of

the industry’s lowest false positive rates

Value your time? Spammers love Barracuda’s open-source technology, because they know how to avoid it. Barracuda requires

admins to constantly tweak and add new policies and rules to catch spam SonicWALL can be managed in less than 5 minutes per week

Page 79: Sonic Wall Partner Sales Update Q4 2009

SonicWALL GRID NetworkResponsible for all updates to Email Security solutions

Page 80: Sonic Wall Partner Sales Update Q4 2009

SonicOS 5.5 Updates

Page 81: Sonic Wall Partner Sales Update Q4 2009

Features Available in SonicOS 5.5

Networking Features Multi-WAN Phase 1 IP Helper Enhancements DHCP Enhancements DNS Rebinding Attack Prevention Asymmetric Routing Layer 2 Bridge Mode

(NSA 3500-E7500) Simple Certificate Enrollment Protocol

(SCEP)

User Enhancements SSO Enhancements Guest Services for non-wireless zones One time schedule

Redundancy and Reliability Active-Active UTM (E-Class) Probe enabled policy based routing Fail-to-Wire (E7500)

Virtual Private Networking (VPN) Route based VPN

Wireless Enhancements WLAN Layer 2 Bridge Mode

Solera Networks Integration Deep Packet Forensic

Logging and Replay

Copyright 2009 SonicWALL Inc. All Right Reserved.

Page 82: Sonic Wall Partner Sales Update Q4 2009

Platform support: SonicOS 5.5

E-Class NSA Series NSA E7500 NSA E6500 NSA E5500

NSA Series NSA 5000 NSA 4500 NSA 3500 NSA 2400 NSA 240

TZ Series TZ 210/210w TZ 200/200w TZ 100/100w

Copyright 2009 SonicWALL Inc. All Right Reserved.

Page 83: Sonic Wall Partner Sales Update Q4 2009

SonicOS 5.5 Platform/Feature Chart

Features TZ 100/100w TZ 200/200w TZ 210/210w NSA Series E-Class NSA Series

A/A UTM - - - - Yes

Multi-WAN Yes Yes Yes Yes Yes

Route Based VPN Yes Yes Yes Yes Yes

SSO Enhancement Yes Yes Yes Yes Yes

WLAN Layer 2 Bridge Yes Yes Yes Yes Yes

IP Helper Yes Yes Yes Yes Yes

DHCP Enhancement Yes Yes Yes Yes Yes

DNS Rebinding Attack Yes Yes Yes Yes Yes

SCEP Yes Yes Yes Yes Yes

Asymmetric Routing Layer 2 Bridge Mode

- - - Yes Yes

Guest Services Yes Yes Yes Yes Yes

One Time Schedule Yes Yes Yes Yes Yes

Probe PBR Yes Yes Yes Yes Yes

Fail-to-Wire - - - - Yes (E7500)

Solera Networks Yes Yes Yes Yes Yes

Copyright 2009 SonicWALL Inc. All Right Reserved.

Page 84: Sonic Wall Partner Sales Update Q4 2009

SonicPoints and Secure Wireless

Page 85: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL All Rights Reserved85 SonicWALL Confidential. Do not distribute in any form.

SonicWALL SonicPoint-N Dual-Band

2.4 GHz and 5GHz ChannelsThree 5 dBi dual-band diversity fixed

antennas

Completely managed through Security Appliance GUI (SonicOS 5.2 or higher)

Wall and Ceiling mountable

802.11d Support – Multi-country roaming for

power and channel adjustments

Multiple SSIDs using Virtual APs

Multiple Security options: IEEE 802.11i,

WPA, WEP

*When used with SonicWALL SSL-VPN appliance

Uses MIMO technology

3 TNC connectors for third party antennas

Powered using 802.3af PoE only!

Page 86: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL All Rights Reserved86

SonicWALL Clean Wireless Solution

Solution enablers: SonicWALL Network Security appliance

SonicWALL SonicPoint-N Dual-Band

SonicWALL Power over Ethernet (PoE) Injector Gigabit-N

SonicWALL Comprehensive Security Gateway Suite

Page 87: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL All Rights Reserved87

Distributed Enterprise Deployment

Page 88: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL All Rights Reserved88

Retail or Medical Deployment

Page 89: Sonic Wall Partner Sales Update Q4 2009

Active-Active UTM

Page 90: Sonic Wall Partner Sales Update Q4 2009

LAN Network

Copyright 2009 SonicWALL Inc. All Right Reserved.

Configuration

Attach the dedicated HA data link

Enable Active-Active UTM

Select the HA Data Interface The HA Data Interface can only be an unassigned interface

Primary

Backup

HA Link

HA Data Link

Page 91: Sonic Wall Partner Sales Update Q4 2009

CPU Utilization Example

Copyright 2009 SonicWALL Inc. All Right Reserved.

Utilization for both CPUs is displayed for the admin

Page 92: Sonic Wall Partner Sales Update Q4 2009

Multi-WAN

Page 93: Sonic Wall Partner Sales Update Q4 2009

Multi-WAN Enhancements

Provides WAN Load Balancing (WLB) for up to four WAN interfaces

Provides both physical and logical monitoring for all configured WAN interfaces

For more than two WAN’s Load Balancing options include: Destination Round-Robin Percentage-Based Policy based routing

Copyright 2009 SonicWALL Inc. All Right Reserved.

4 WAN Interfaces

Secure LAN NetworkSecure DMZ Network

Page 94: Sonic Wall Partner Sales Update Q4 2009

Route Based VPN

Page 95: Sonic Wall Partner Sales Update Q4 2009

Route Based VPN Terminology

Tunnel Interface: A Tunnel Interface can be defined between the two end-points of the tunnel. Static routes will be used to route traffic through the tunnel interface.

Note: The Tunnel Interface must be bound to a physical interface and the IP address of that physical interface is used as the source address of the tunneled packet.

New York10.0.1.0/24

San Francisco 10.0.0.0/24

Tunnel Interface: RTB1Gateway 67.14.10.12

Tunnel Interface: RTB1Gateway: 206.13.31.12

X1 IP: 206.13.31.12 X1 IP: 67.14.10.12

Miami 10.0.2.0/24

X1 IP: 208.13.10.2Tunnel Interface: RTB2Gateway: 67.14.10.12

Tunnel Interface: RTB1Gateway: 206.13.31.12

Tunnel Interface: RTB2Gateway: 208.13.10.2

Tunnel Interface: RTB2Gateway: 208.13.10.2

Copyright 2009 SonicWALL Inc. All Right Reserved.

Page 96: Sonic Wall Partner Sales Update Q4 2009

WLAN Layer 2 Bridge Mode

Page 97: Sonic Wall Partner Sales Update Q4 2009

Layer 2 Bridge Mode: An interface placed in this mode becomes the Secondary Bridge Interface to the Primary Bridge Interface to which it is paired. The resulting Bridge-Pair will then behave like a two-port learning bridge with full L2 transparency, and all IP traffic that passes though will be subjected to full stateful and deep-packet inspection.

Configuration Options Supported on the internal radio of the TZ 100w, 200w, 210w

TZ 100/200/210 Series, NSA, E-Class NSA appliances with SonicPoints

About WLAN Layer 2 Bridge Mode

Copyright 2009 SonicWALL Inc. All Right Reserved.

Page 98: Sonic Wall Partner Sales Update Q4 2009

SSL-VPN

Page 99: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL99

The Products & PositioningE

nter

pris

e

SonicWALL SSL-VPN 200

SonicWALL SRA 4200

SonicWALL Aventail SRA EX7000

NSA E-Class UTM

SM

B

EASY ACCESS ACCESS CONTROL (GRANULAR POLICY)Emphasis of Customer Need

Mid

Tie

r

Integrated Solutions UTM + SSL VPN

Dedicated SSL VPN Solutions

SonicWALL Aventail SRA EX6000NSA UTM

TZ UTM

Hybrid VPN Target Market• Customer: SME• Required characteristics:

• Primarily network level access• Dominantly Windows support• Cost effective

• Competition: Cisco

SMB SSL VPN Target Market• Customer: SMB• Required characteristics:

• Easy to manage/use• Versatile (broad

platform support)• Cost effective

• Competition: Barracuda, Watchguard, Microsoft

E-Class SSL VPN Target Market• Customer: Mid tier, Enterprise• Required characteristics:

• Easy to use• Versatile (broad platform support)• Strong policy management• Industry recognition / certification

• Competition: Juniper, Citrix, F5, Array, Check Point

Page 100: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL100

Web Application Firewall

Web Application Firewall is a security technology that protects Web applications from attacks such as cross-site scripting, SQL injection, etc

Market adoption has been slow but is accelerating due to compliance mandates Option 2 in PCI-DSS v1.1 requirement 6.6 suggests implementation of a

WAF in front of Web applications

Major players are producing SMB offerings – Barracuda, Microsoft, Breach

In the 8 months that WAF has been available as a technology preview (firmware v3.5), there has been +500 activations

Page 101: Sonic Wall Partner Sales Update Q4 2009

CONFIDENTIAL101

Virtual Assist

SonicWALL Virtual Assist opens up the possibility for a technician to provide on-demand technical

assistance for laptop or desktop issues to a customer via a Web browser. Virtual Anywhere

Runs on all SSL VPN sollutions

Page 102: Sonic Wall Partner Sales Update Q4 2009

Q&A

Page 103: Sonic Wall Partner Sales Update Q4 2009

Thank You!