sony bravia lcd components and partners
TRANSCRIPT
Presented byTimothé Bourgeois
Benoit BrunetThomas Chouan
Gregory KouyoumdjianClément Miquel
-Created in 1946 -The company started to be famous
thanks to the transistor radio in 1954
-The actual name « Sony » was born in 1958
-The first color tv « Trinitron » in 1968
-The first VHS tape in 1978
-The first LCD Bravia in 2005
-The blu-ray at the end of 2006
-The Bravia B4000 first flat screen portable 2008
Company Presentation / HistoryCompany Presentation / History
- Best Resolution Audio Visual Integrated Architecture
- High-definition product : Tv full-hd and Home-theater
- The TV line goes from 32’ to 52’, all full HD (1080p) by HDMI
- Technology DMeX, internet connection
- The Eco Thinking
The Bravia range “ Colors like no other”The Bravia range “ Colors like no other”
Market Estimation
The LCD MatrixThe LCD Matrix
Scheme of a TFT/LCDScheme of a TFT/LCD
- It is a sandwich like structure
- The liquid crystal filled between two glass substrates namely TFT Array Glass and Color Filter
- Liquid crystals move according to the difference in voltage between the Color Filter and the TFT Glass
- The main suppliers of Sony are AU Optronics (AUO) and Chi Mei Optoelectronics (CMO)
- The micro-processor in the bravia range come from the sony’s factories.
- A partnership with Intel is coming soon for the mps.
The TFT/LCD structure and The TFT/LCD structure and supplierssuppliers
With Samsung:
- Creation of a join venture to build a factory in 2004- A cost join venture of 2 bilions dollars- The factory is located in Tangjeong (south Korea)- 60000 manufacture units by month
With Sharp:
- Creation of a co-company - 34% by sony - Located in Sakai (Japan)- Finish in march 2010- Cost of building = 2,8 bilion dollars- Forcast on 36000 and 72000 manufacture units by month
Partnerships Partnerships
With IBM and Toshiba:
- Factories Specialized in nano-burning - Semi-conductors - Electronic Chips
Partnerships Partnerships
AU Optronics : AU Optronics Corp. (AUO) is Taiwan's largest and a worldwide top 3 manufacturer of thin film transistor liquid crystal display panels (TFT-LCD).
Chi Mei: Optoelectronics : the 4th largest supplier of TFT-LCD panels in the world
Intel : futur partnership for the mp in the TV
Partnerships Partnerships
Conclusion
Sony has chosen to do a lot of partnerships
Because Partnership can reduce the costs
Because Partnership can guarantee a better quality
Partnership make the work of an Industrial marketer harder but is very efficient for the company
Recommendations
Sources
-Wikipedia.org
- Sony.com
- au-optronics.com
- chi.meioptoelectronics.com
- Employee from Praxair Electronics
Thank you for listening!
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