Signage- Special accessories for floor staff (stationary, tools, media samples etc)- Uniform “Sony centre”- Branded equipment- Adapted to Russian legislation shop sign- Special promo materials (posters, giveaways for customers, images)- Plastic bags

Store concept

Sony Center project development 2004-2007

Touch and tryKey products and solutions are available on open displays for testing

InformativeFeature tags for all products’ line-up. Special POP materials – explanation boards and comparison tables

Zoning All products are placed in accordance with customer flow directions. All key solutions and products placed in key zones of traffic to appeal customers’ attention

Store concept

Sony Center project development 2004-2007

Store concept.

Equipment

Security- Alarm system connected to all installed on open displays products.- Anti-theft system (security gates and sensors) - Mechanical security (special locks)

FlexibilityPossibility of concept change through accessories, shelves and open displays rearrangement.

QualityUsage of high quality materials for production.

LYBRA                             Sony Center project development 2004-2007

Sony Center project development 2004-2007Moscow. Synex. Yerevan plaza

Sony Center project development 2004-2007S.Peterburg.MMA. Bolshoi prospect

Sony Center project development 2004-2007Moscow. DVM. Kutuzovsky

Sony Center project development 2004-2007Moscow. DVM Leninsky

Sony Center project development 2004-2007S.Peterburg. MMA. Rubinstain

Sony Center project development 2004-2007S.Peterburg.MMA. Moskovsky prospect

Sony Center project development 2004-2007Ekateriburg. Brockton. Malysheva

Sony Center project development 2004-2007Moscow.

Sony Center project development 2004-2007Moscow. AV Solo . Gorbushka

Sony Center project development 2004-2007Toliatti. Synex.

Sony Center project development 2004-2007Moscow. Synex. Cheremushki

Sony Center project development 2004-2007Moscow. Mitino.

Sony Center project development 2004-2007Moscow. Europeisky

Sony Center project development 2004-2007Moscow. Jupiter. Novy Arbat 19

Sony Center project development 2004-2007Moscow. Jupiter. DVM. Sukhorevskaya

Sony Center project development 2004-2007Moscow. Alexander LTD. Shop-n-shop

Sony Center project development 2004-2007Erevan. ZigZag Shop-n-Shop