sony int'l_channels_overview sales pres

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CHANNEL OVERVIEW & PROPOSAL Sales Presentation for Canal+France

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Page 1: Sony Int'l_Channels_overview sales pres

CHANNEL OVERVIEW & PROPOSAL

Sales Presentation for Canal+France

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Sony Is The No. 1 Brand In The World!*

And SPTI Is

The Global Entertainment Powerhouse! !  Blockbuster, quality motion pictures

!  Top-rated, hit TV series and telefilms

!  A global footprint of 35 international channels

!  Chart-topping music labels

!  Best-selling Sony video game/home electronics

-- *According to Harris Poll data

SONY PICTURES TELEVISION INTERNATIONAL

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Integrate Your Brand Messages With SPTI’s World-Class Programming Portfolio!

Now Featuring… FILM: Mona Lisa Smile, Bad Boys II, Spider-man TELEVISION: Alias, Joan of Arcadia, The Shield Street Time, Seinfeld

SONY PICTURES TELEVISION INTERNATIONAL

SPTI Programming Has A Global Footprint! !  Over 35 international channels, reaching 230 million

households

!  Worldwide reach in 65 countries

!  Territories throughout Europe, Asia, the Middle East and Latin America

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SET Latin America Top-rated in general entertainment

TV among adults 18-49

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SET LATAM FAST FACTS

!  English-language primetime series air three weeks after initial U.S. premieres (subtitled in Spanish & Portuguese). See it first on Sony! –  Will & Grace, CSI, CSI Miami, Law & Order, The

District, 8 Simple Rules…

!  SET LATAM series beat the air dates of locally-dubbed broadcasts by at least 6 months

!  Dominates primetime ratings among the adults 18-to-49 for cable alto

!  Ranks among top 10 Best sites in Brazil http://brasil.canalsony.com/index.html

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PROMOTIONAL OPPORTUNITIES Emmys 2003

!  Live awards show telecast on SET !  An online contest for viewers to win a trip to hit the red carpet and

attend the ceremony in L.A.

Grammy Awards 2003 !  Live awards ceremony broadcast on SET !  Performances by some of the world’s the most popular artists

Talent Tour !  Tours to Latin American markets linking your channel/brand to the

most famous faces on TV !  Previous appearances by Fran Drescher (The Nanny), Mila Kunis &

Wilmer Valderrama (That 70’s Show), Kerr Smith & Meredith Monroe (Dawson’s Creek)

!  On-air, online and off-air promo support for tours

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Sony’s Adventure Lifestyle Channel

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AXN FAST FACTS

! Home to Action-Adventure programming—the world’s most popular & translatable entertainment category

! Strong ratings and great geographical reach in emerging markets

! Targets adults 18-to-49 A/B class, upwardly-mobile, urban-based viewers who have buying power, acquire luxury items and love to travel

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Premium, Top-Rated TV Series: –  Alias, CSI, The Shield, 24, Andromeda

Blockbuster, Hit Movies: –  Men in Black, Traffic, Crouching Tiger Hidden Dragon,

– Mission Impossible 2

First-Run Alternative Sports: –  World Rally Championship, Eco-Challenge, North Face Expedition, AXN

Fun Race, AXN Challenge

Event Programming: –  The Amazing Race, No Boundaries, Survivor, Who Dares Wins

AXN PROGRAMMING

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INTEGRATION OPPORTUNITIES

AXN’s proprietary, original programming offers unique integration opportunities through the following properties:

AXN: ON THE SPOT –  Access to today’s blockbuster films—leveraged by

Sony’s worldwide studio presence

NEXT ACTION STAR –  The hottest new reality series is coming to AXN

worldwide

WORLD RALLY CHAMPIONSHIP – Gear up for racing around the world’s most breath-

taking destinations

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ON THE SPOT

Lights, Cameras, Action—AXN Style! AXN’s signature series showcases the year’s biggest films—featuring up close and personal interviews with the world’s major stars, willing to be put On The Spot.

But AXN does it with a twist! In a distinctive, new format, our celebrity guests must respond spontaneously to buzz words or phrases (from index cards), exposing a side of their talent and personal lives rarely seen on TV.

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ON THE SPOT

2003 Feature Film Slate 2FAST2FURIOUS (Universal), starring Paul Walker, Eva

Mendes, Tyrese Gibson and Devon Aoki; directed by John Singleton

CHARLIE’S ANGELS 2: FULL THROTTLE (Sony Pictures), starring Drew Barrymore, Cameron Diaz, Lucy Liu, Bernie Mac and Demi Moore; directed by McG

TERMINATOR 3 (Sony Pictures), starring Arnold Schwarzenegger and Claire Danes

THE HULK (Universal), starring Eric Bana, Nick Nolte and Sam Elliott; directed by Ang Lee

BAD BOYS II (Sony Pictures), starring Will Smith, Martin Lawrence and Gabrielle Union; directed by Michael Bay

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NEXT ACTION STAR begins with a nationwide search, culling through thousands of hopeful Americans who think they have what it takes. A dozen lucky men and women will fly to Los Angeles for a shot at becoming the NEXT ACTION STAR. The last man and woman standing will realize their dreams: They’ll star in a feature film by legendary film producer, Joel Silver.

NEXT ACTION STAR AXN gets international exclusivity to the

hottest, new reality series from NBC

As an added bonus, AXN is producing a one-hour behind-the-scenes special, hosted by actor Stephen Baldwin. Topping the bill is exclusive footage of the winners as they star in their first feature film.

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WORLD RALLY CHAMPIONSHIP

Start your engines! AXN is revving up the motor sports action. Join a truly global adventure through some of the world’s most stunning backdrops as AXN goes on

the road with one of the most challenging competitions in the world.

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E! Entertainment Television is Latin America’s channel for celebrity profiles, show biz news, probing

documentaries, and the latest in fashion!

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E! FAST FACTS

! E! Entertainment delivers a balanced ratio of female and male viewers

! 75.1% falls within the coveted adults 18-49 demo ! Compelling, entertaining programming: The E!

True Hollywood Story, Fashion TV, Celebrity Profile Latino, Talk Soup

! E! has A/B viewers: Early adopters, upscale, young adults who have very active lifestyles

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E! PROGRAMMING

RANK Brooke Burke ranks topics ranging from the Hollywood’s most eligible bachelors to the top vacation destinations

REVEALED It's everything you didn’t know about… Jules Asner presents an in-depth look—taking a totally candid perspective--at the lives and careers of Hollywood’s hottest stars!

ROYALTY A TO Z Prince Edward helps viewers explore the fascinating and very private world of royalty--from A to Z

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LIVE… FROM THE RED CARPET E!’s cameras are the first to arrive and the last to leave from the most important events in Hollywood: Academy Awards, Emmy Awards, Golden Globe Awards, Grammy Awards and SAG Awards. The most complete and entertaining event coverage in TV.

THE E! TRUE HOLLYWOOD STORY Hollywood’s most infamous stories, scandals and tragedies. E!’s hard-nosed, diligent investigative team bares the raw truth behind the celebrities and entertainment world.

HISTORIAS VERDADERAS An exclusive Latin American program offering, featuring real stories of Latino celebrities who paid a high price for fame and fortune.

E! PROGRAMMING

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SET ASIA India’s top-rated cable TV channel among general

entertainment viewers

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SET ASIA FAST FACTS

!  Launched in 1995, SET Asia airs more than 1,200 hours per year of original Hindi-language programming that includes the best dramas, comedies, series and Hollywood & Bollywood blockbusters

!  With distribution to more than 23 million households, SET Asia significantly draws the lucrative, upscale adults 18-to-49 audience

FOOTPRINT: –  INDIA –  PAKISTAN –  SRI LANKA –  BANGLADESH

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SET MAX FAST FACTS

! Premium films, TV series, major sporting events (such as cricket) and other OTO/event specials

! Reaches more than 26 million homes in India ! A 24-hour, digitally-encrypted channel on the Pan

Am Sat 10 Satellite

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Showcasing ANIME, Japan’s home-grown art form—and now the world’s most popular

entertainment genre! !  Animax targets children and young adults !  Animax is the fastest growing cable channel in Japan—at 4

million households and counting !  40% of these subscribers average incomes above $55,000

annually !  Sweety, Gundam, Monkey Punch, Dragon Ball & Men in

Black are among the anime features showcased from Japan’s top studios

ANIMAX FAST FACTS

Starting in January 2004, Animax launched services throughout North Asia and Southeast Asia

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TV1 AUSTRALIA “Television’s Greatest Hits” channel targeting

the general interest audience

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!  Launched in April 1995, TV1 is Australia’s leader in Pay TV general entertainment with more than 1.2 million households via cable and satellite on the Foxtel/Austar platforms

!  Healthy subscription growth at 12,000 homes per month

!  Attractive, advertiser-friendly genres include Western, Comedy, Variety and Science-Fiction

!  Hit, brand-recognizable programming: Charlie’s Angels, Seinfeld, Magnum P.I.--provided by TV1’s three studio partners; Sony, Paramount and Universal

                                                                                                                                                                                                                                                                                                                                                                                                                         

TV1 FAST FACTS

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SUMMARY

!  SPTI offers top-shelf and customizable programming to showcase your services and drive your Consumer and Corporate businesses in emerging markets

!  SPTI delivers highly attractive upscale, urban viewers via our SET and AXN networks. We also offer unobtrusive and timely product placement opportunities in our original productions

! Quickly and efficiently establish worldwide brand awareness for your products through coordinated global buys on SPTI’s network platforms

!  Let’s begin a relationship and expand business opportunities between Sony and your company

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