sony presentation
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Playstation Development: An Academic Opportunity.TRANSCRIPT
PlayStation Development: An Academic Opportunity
Bruno Matzdorf
Resource Development Program Manager
Sony Computer Entertainment America
Agenda
The Video Game Industry (some definitions)
Landscape for Development on PlayStation
PlayStation-edu Program
Developer Incubation Program
Not talking about…
Commercial aspect
Sales
Rolling out PlayStation
Movies, Music, Electronics
Other divisions
SCE (Sony Computer Entertainment)
Sony Corporation ~ 160,000 employees
Sony Computer Entertainment ~ 6,000 employees
SCEA ~ 2,000 employees
A percentage of Sony Latin America Affiliates’ time
Some quick definitions
Platform Holder
Developer
Publisher
e-Publisher
Platform Holder – PlayStation
What is a Developer
A business that profits from making games
A team that can go from pre-production through
production
Creative, engineering, art, test, production
What is a Publisher
A business that profits from bringing games to
market
Risk Management
Distribution, Marketing
What is an e-Publisher
A Developer that Publishes its own game via Digital
Distribution
PS3 Business in North America
1 Console (PS3)
~ 100 Publishers Retail
~ 150 e-Publishers
~ 250 PS3 Developers
~ 120 Tools and Middleware Providers
~ 25 Incubators
The PlayStation Developer Community in
the Americas
~ 250 PS3 developers
~ 200 PSP developers
New Opportunity – Digital Distribution
Current developers are very busy with other
platforms
Working on building a developer community in Latin
America of about 80 developers
History
1995
PS1
CD
GTE
C / Asm
2000
PS2
DVD
EE / VU
IOP
GS
C++ / Asm
Scripting
Middleware
2003
PSP
UMD
OSD
Online
Wireless
C++ / Asm
OpenGL
2006
PS3
Blu-Ray
CELL (PPU/SPU)
RSX
C++ / Asm
Scripting
Middleware
PlayStation-edu
SCEA (Sony Computer Entertainment America)
March 2011
Program Goals
Aid the steep learning curve for a PlayStation console
Building relationship with SCE
Building a curriculum that will seed the development community
Developer Incubation Program
SCEA (Sony Computer Entertainment America)
March 2011
Incubator
A game developer
An established business
Interested in exploring PlayStation development
Ideally graduates to a PlayStation Licensee (A
PlayStation Developer)
** Can NOT submit games to PlayStation team
** Can NOT Publish
Game Development Cycle
Pre-Production Production Alpha / Beta RTM
Licensed Developer
Game Development Cycle
Pre-Production Production Alpha / Beta RTM
Opportunity!! Licensed Developer
Incubation
Sign-up Process for PlayStation-edu and
Incubation Programs
Discussions between SCEA and Academic / Incubation Entity
PSP/PS2/PS3 Application
NDA
Academic License / Incubator TLA (Tool Loan Agreement)
Aligning goals for program and curriculum integration
Educator access to the PlayStation-edu / Incubator access to
Developer Network (aka. DevNet)
Key Message
There is a clear need for embedded engineering
talent with experience on the PlayStation platforms.
This program is not targeting game creation, but for
engineers that want to understand how the hardware
works in the PlayStation consoles.
Other SCEA programs of interest
Developer Program Licensee for PlayStation
Tools and Middleware Program
Developer Service Provider Program
Comics Aggregator Program
PSHome Developer Program
www.tpr.scea.com