sony - weve.com · sony driving awareness uplift in brand awareness objective: to drive awareness...
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![Page 1: Sony - weve.com · Sony DRIVING AWARENESS UPLIFT IN BRAND AWARENESS Objective: To drive awareness of the new Sony Xperia Z1 Compact and improve brand experience. Strategy: Weve Media](https://reader034.vdocument.in/reader034/viewer/2022051601/5ad246f67f8b9a665f8c4547/html5/thumbnails/1.jpg)
Sony DRIVING AWARENESS
UPLIFT IN BRAND AWARENESS
Objective: To drive awareness of the new Sony Xperia Z1 Compact and improve brand experience. Strategy: Weve Media First: Using Weve’s mobile display platform, powered by verified, anonymised first party data, consumers aged 18-24 with iPhones were targeted with a Sony mobile banner promoting the Xperia Z1 Compact.
64% TOOK OR INTENDED TO TAKE ACTION
44% UPLIFT IN PURCHASE INTENT
39%