Sony

By Ian Pollock

What Sony Sells

• electronics, movies, music

Headquarters

• Located in Minato, Tokyo Japan

History• 1946- started up as Tokyo Telecommunications Engineering

Corporation• 1958- Company name changed to Sony Corporation• 1960- Sony Corporation of America established in the United

States• 1961- Sony becomes the first Japanese company to offer shares

in the United States in the form of American Depository Receipts on the over the counter market of the New York Stock Exchange

• 1973- Sony receives the first Emmy ever awarded to a Japanese company for developing the Trinitron color TV system

History (continued)• 1988- acquired CBS Records Inc. was renamed Sony Music

Entertainment Inc. • 1989- acquired Columbia Pictures Entertainment Inc. was

renamed Sony Pictures Entertainment Inc. • 1993- Sony Computer Entertainment Inc. established • 1995- Sony Communication Network Corporation established• 2005-acquired Metro-Goldwyn Mayer (MGM)• 2009- Sony unveils new message “make.believe”• 2010- Sony opens Sony’s 3D Technology Center located at

Sony Pictures Studios in Culver City, California

Ownership

• Howard Stringer- Chairman, CEO and President

• Ryoji Chubachi- Vice Chairman, Officer in charge of Product Quality & Safety and Environmental Affairs

• Kazuo Hirai- Executive Deputy President, Officer in charge of Consumer Products and Services Businesses

Major Competitors

• Apple Inc.• Bertelsmann AG• Dell Inc.• Panasonic• Phillips • Sanyo

Subsidiaries

• Sony Pictures Home Entertainment Inc.• Sony Computer Entertainment Inc. • Sony Pictures Entertainment Inc.• Sony Music Entertainment Inc.

Global Presence

• Main headquarters in Minato, Tokyo Japan• Present in about 100 countries• Mainly manufactured in countries like the

USA, UK, China, Thailand, Malaysia, and Japan

About Sony• Mission Statement- to experience the joy of advancing and

applying technology for the benefit of the public• Strengths- innovation, high quality products, customer

confidence, worldwide acceptance• Weaknesses- sales decline in consumer market over past few

years, price competition that is hard for Sony to handle, high cost manufacturing base

• Opportunities- reorganization efforts to boost savings, focuses on BRIE economies help long term growth

• Threats- unfavorable foreign exchange rates likely to impact margin, impact of a global economic slowdown

Stocks

• Sony Corporation Common Stock (SNE)• -NYSE • 20.32 0.23(1.12%) Mar 23, 4:03PM EDT• Prev. Close: 20.55• Open:20.16• Day’s Range: 20.01-20.33• 52wk Range:16.16-32.30

Financial Information

Prediction