soon maternity spring summer 11' lookbook
DESCRIPTION
Soon Maternity, Australia's only fashion forward maternity label, presents their SS11' lookbook. To see their full collection go to www.soonmaternity.com for all your clothing needs throughout your pregnancy.TRANSCRIPT
soonm a t e r n i t y
Summer 2011
Summer 2011
Whether you’re at work or play, Soon Maternity is an essential for any maternity wardrobe.
This season we bring together a clean colour palette of classic greys, punchy reds and cool blues.
Our garments are easy wearing and have room for growth without sacrificing style. This season our signature slimline pants can be matched up with fun printed shirts, feminine floaty tops or buttery soft tees.
Our dresses are always a must have each season and this summer is no exception. This summer we feature lots of fun florals, elegant artist prints, geometric patterns and bold casual stripes. Our collection ranges from fun summer maxi’s to evening cocktail pieces,
Whatever your occasion, Soon Maternity has you covered.
www.soonmaternity.com
Soon Maternity is the vision of Jenni O’Callaghan & Jane Gonzales. Between them they have over 30 years of fashion expertise, both having worked for well known local and international brands.
Together they identified a gap in the Australian market for quality fashion focused maternity wear. In 2005 with a debut 10 piece collection, they sold out in their first season and since have grown from strength to strength.
Based in Melbourne Australia, Jenni and Jane run their design studio with their hardworking team to create product for the fashion conscious pregnant woman during and well after her pregnancy. They are committed to working with Australian based manufacturers and suppliers whereever possible.
The Soon Maternity team is committed to their customers and continue creating quality products.
Jump onto www.soonmaternity.com and subscribe to our email newsletter for all the latest Soon Maternity news.
Redefining the maternity wardrobe
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Cover: Sienna Tank Dress in Chilli, Gemma Shirt in denim
Page 3: Soon Basic 3/4 Scoop Tee in Hot Pink, Skinny Leg Jeans 575’s in Lite Vintage
Page 4: Moss Tank in Navy-White Stripe, Classic Pant in Black, Nappy Tote in Red Hatch
Page 5: Soon Basic Scoop Neck Tank in White, Gemma Shirt in Denim, Black Denim Skirt
Page 6: Soon Basic Scoop Tee in Charcoal, Band Cargo Pant in Mocha
Page 7: Sienna Button Tank Dress in Black-Charcoal Stripe
Page 8: Jess Gathered Dress in Black Stripe
Page 9: Eden Slip in Indigo Print, Soon Seamless Tank in Black, Maternity Knee Legging in Black
Page 10: Riviera Kaftan, Soon Maternity Long Legging in Black
Page 11: Camille Cowl Neck Long Sleeve Dress in Black Stripe
Page 12: Moss Tank in Charcoal Stripe, Gwyneth Pant in Ash, Whitney Drape Cardi in Black
Page 13: Madaline Sleeveless Wrap Dress in Black Print
Page 14: Kara Maxi Maternity Dress in Yellow Floral
Page 15: Jess Gathered Maxi Dress in Red Stripe
Page 16: Kara Maxi Maternity Dress in White Flower
Page 17: Kara Maxi Maternity Dress in Black Print
Page 18: Miso Dress in Black
Soon Maternity Summer 2011www.soonmaternity.com
Photography: Ben KingHair & Makeup: Trudie @ Decent Exposure
Model: Laree
e: [email protected]: +61 (3) 9421 5221
Soon Maternity Pty Ltd ®