SOPAC Season 4FY09/10 Q1 Report to

The Trustees of the Village of South Orange11.23.09

SOUTH ORANGEPERFORMING ARTS CENTER

SOPAC

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

CFY 09/10 Q1

Operational Update

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

CMenopause The Musical @ SOPAC

• Very successful rental experience• Over 16,000 patrons attended 73 performances over 11

weeks• Resulted in significant positive impact on South Orange

businesses and restaurants throughout August andSeptember

• Represents a core component of SOPAC’s newbusiness strategy to attract more third party presentersand engage local businesses

Season 4: Summer Rental

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

C Season 4: Summer ProgrammingSecond Annual SOPAC Inside Out

• Over 3,000 attended our Free Outdoor Performances forKids & Families

• Wednesdays in South Orange /Thursdays in Maplewood• 8 outdoor family friendly performances over 2 weeks in

August including:– Children’s Theater with local adult and child performers and

directors, Little Red Rosie and the Three Big Pigs– Award Winning Kid’s Rock Band: Brady Rymer and the

Little Band that could• Fully underwritten by Whole Foods Market Millburn

Union

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

C Season 4: Casino Night

• SOPAC’s First Casino Night Fundraiser, designed toincrease contributed revenue goals

• Over 200 people attended event at Sponsor WilshireGrand Hotel in West Orange

• Incredibly successful event, raised over $61K net revenuefor SOPAC

• Fabulous prizes for the Texas Hold’Em Tournamentincluding top two prizes very generously donated by EdenGourmet.

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

C Season 4: Program Goals For SOPAC Season• Increase percentage of sponsored programs while maintaining

program diversity– Comedy series– Bettye LaVette– Renaissance--40th Anniversary

• Increase number of popular performers & 2-performance shows– Betty Buckley– The Manhattan Transfer– Dianne Reeves

• Securing underwriting for Classical and cultural arts Program– Chanticleer– Dance Theater of Harlem– Juilliard @ SOPAC

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SOPA

C Season 4: Program GoalsFor SOPAC BusinessLoft Rental• Aggressive Marketing campaign underway to increase corporate and

business client base– All day conference for NJ Leadership, and Assemblywoman Mila Jasey’s

campaign fundraiser– Secured year around rental in the Loft on Sunday’s with St. James AME

School Time performances• Expanding our educational offering by increasing our school-time

performances from 4 to 14 performances in Season 4– 8 current sold out shows for this series.

Strategic Planning Cmt. Launches Community Engagement Process– Community Advisory Committee comprised of diverse stakeholders– First community engagement survey launches early December.

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

C Season 4: Program GoalsFor SOPAC Business

Increase Board Support• Board Pledges in FY 08/09 exceeded $200K• Board Pledges in FY 09/10 exceeds $250K to date alone

Develop Strategies to increase and retain members• New Family Level benefits includes $5 off each ticket for all family programming• Fall membership drive, renewed over 22% of lapsed members from Seasons 2& 3

Increasing community outreach to local and regional businesses throughpartnership opportunities

– Local Business network includes over 40 businesses– Local businesses engaged through presence in Lobby: at Menopause and Family shows– Recent Sip and Shop even in support of Breast Cancer awareness gathered over 12 local

businesses in the SOPAC Loft

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

CFinancials

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

CFULL YR FULL Yr ACTUAL ACTUAL BUDGET Higher/(Lower)Unadjusted/ Recasted than BudgetUnaudited

Earned Rev. $1,364,145 $1,123,350 $ 240,795Contributed Rev. $ 695,942 $ 896,001 $(200,059)Total Income $2,060,087 $2,019,351 $ 40,736

Expenses$2,157,163 $1,980,778 $ 176,385

Net Revenue $ (97,076) $38,573 $(135,649)Over/(Under) Expenses

Note:Expenses do not include Clearview "pass thru" rent that amount to a liability to the Village of $90,499

Revenue and Expenses FY08/09 ending 6.30.09

SOUTH ORANGEPERFORMING ARTS CENTER

SOPA

CQ1 Q1 ACTUAL ACTUAL BUDGET Higher/(Lower)Unadjusted/ Recasted than BudgetUnaudited

Earned Rev. $484,599 $338,020 $ 146,579

Contributed Rev. $135,093 $384,000 $(248,907)

Total Income $619,692 $722,020 $(102,328)

Expenses $592,371 $502,536 $ 89,835

Net Revenue $ 27,321 $219,484 $(192,163)Over/(Under) Expenses

Note:Expenses do not include Clearview "pass thru" rent that amount to a liability to the Village of $45,000

Revenue and Expenses for Q1 FY09/10 ending9.31.09

SOUTH ORANGEPERFORMING ARTS CENTER

SOPAC