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15 Big Beauty

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Sorry, But Naked Juices

Aren't as Healthy as You

ThinkOne of these smoothies has more sugar than a can of soda.

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By Cory Stieg # OCT 5, 2016 $ % &

Courtesy of PepsiCo

'

(

A bottle of Naked Juice might seem pretty healthy

— they're brightly colored and printed with fruits

and veggies — but yesterday PepsiCo was sued by

the Center for Science in the Public Interest (CSPI)

for misleading consumers with claims that the

drinks are healthier than they actually are,

according to Business Insider.

The CPSI argues that Naked Juices uses deceptive

terms and taglines like "only the best ingredients"

or "the goodness inside" to market the juices and

smoothies, when really they're just made from

cheap, nutrient-poor fruit juices. Oh, goodness.

Naked Juices also rattle off the impressive list of

different fruits and vegetables that are jam-packed

into the drinks on the side of the bottle. For

example, Naked claims that a 15.2 ounce bottle of

the Pomegranate Berry Pure Fruit drink has 1½

pomegranates, 23 blueberries, ½ apple, 34 red

grapes and 34 white grapes inside.

They also label that the juices have "No Sugars

Added," which could very well be true, but even

I'd rather make friends with 53 tarantulas and fake laugh at53 of my bosses jokes in a row than ingest something thathas 53 grams of #sugar. I think the only thing naked aboutingesting this juice will probably be my mind after all of thatsugar starts eating away at my brain over time. And yes, Icolor coordinated my nail to the #bottle. #juice #naked #wtf#idontneedthatshit #fruit #ftw #omg #hellno #fruits #purple#notgood #fuckno #gtfo #ugh #jeez #fruitjuice #nutrition#nakedjuice #drink

melsie2978 • 21 hours ago Follow

8 likes 1 comment

without added sugars, all that fruit adds up to

about 61 grams of sugar, which is 20 more grams

of sugar than a 12 oz. can of regular Pepsi soda.

The first ingredient on the alleged "Pure Fruit"

drink is also, "pomegranate juice from

concentrate," not even real pomegranates —

womp, womp.

Cory Stieg

"Unfortunately, these products not only lack

substantial nutritional value, but the marketing

tactics mask what the product actually is — a

sugary beverage, similar in nutritional composition

to soda," says Jackie London, MS, RD, Nutrition

Director at the Good Housekeeping Institute.

'

(

London also says the bigger issue is that the FDA

needs to reexamine its definition of the claim, "No

Sugar Added" on food labels. "About 67% of

Americans are overweight or obese, so convincing

consumers that it's safe and healthy to eat non-

nutritive sources of concentrated, naturally-

occurring sugar, and added sugars in the form of

'fruit juice puree' or 'fruit puree' it simply

irresponsible," she says.

PepsiCo responded to the CSPI's lawsuit by saying

it was "baseless," and ultimately stood by their

ingredients and marketing strategies, Business

Insider says. "All products in the Naked portfolio

proudly use fruits and/or vegetables with no sugar

added, and all Non-GMO claims on label are

verified by an independent third party," PepsiCo

said in a statement. "Any sugar present in Naked

Juice products comes from the fruits and/or

vegetables contained within and the sugar

content is clearly reflected on label for all

consumers to see."

Ultimately, the CPSI would like PepsiCo to pay

back customers who have purchased Naked Juice

beverages, as well as adjust its marketing to be

more transparent. We reached out to PepsiCo, but

have not not received a comment at this time.

Naked Juice drinks are most definitely a no-no,

but London points out that even when you drink a

fresh-squeezed fruit or vegetable juice, you

usually drink way over the recommended ½ cup or

four ounce serving size. "Plus, the concentrated

sugar in juice is still higher in calories and lower in

nutritional value than eating a whole fruit," she

says. "You're much better off eating whole

produce, which is chock-full of filling fiber and a

slew of antioxidants, vitamins and minerals that

are crucial to maintaining and promoting health."

Sorry, folks, that's just the naked truth.

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