sos children's villages lahore
DESCRIPTION
A marketing plan for SOS Children's Villages LahoreTRANSCRIPT
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SOS Children’s VillagesPakistan
Presented By:
M. Omer SaeedShanza FatimaMehreen Omer
Ammarah NasrullahRafia Saman
Ali AmanNoor NasirSidra Ali
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Current & Proposed Product Mix
SOS Children’s Villages Pakistan
Children’s Villages
Youth Homes
Hermann Gmeiner Schools
Vocational Training Center
Rural Support Program
Community Welfare
Rehab Center for Depressed
Women
Terrorist Children
Victim Relief Works
Social Research Projects
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Where will we get our revenue from?
Revenue Source Clients/Customers
T-shirts, mugs, souvenirs, mascot
toys
Young urbanites who want to help SOS
Children’s Villages but cannot volunteer
Teacher-training programs College graduates taught in Urdu-
medium schools
Public Speaking & Seminars Universities with business and social
research programs
Online Advertising Advertisers seeking to publish their
advertisements on the blog of SOS
Children’s Villages Pakistan
SOS Children’s Villages Pakistan
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New Branding Strategy Slogan changed to
‘Protecting Innocence’
Age of Suicide Terrorism
Everyone is a potential stakeholder
SOS Children’s Villages Pakistan
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Other Promotional Tools
Online Forum
sDocumentary Shows
Infographic Tools Specialties
Greeting
Cards Prizes
SOS Children’s Villages Pakistan
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Public Advocacy
SOS Children’s Villages Pakistan
Publicity Stunts to cause people to
argue
Freeze Mobs to make people think
Zombie Walks to scare people
Pseudo-Press Conferences to
embarrass government officials
Webisodes on real stories of orphans
Adding ‘Rights of Children’ in Islamiat
Textbooks
Write book entitled ‘Orphan’s Odyssey’
and produce a docu-drama on it
Annual Reports & News Releases
Stop-Ignoring Campaign
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Public Media
SOS Children’s Villages Pakistan
Identifying Local Opinion Leaders like Junaid Jamshed
Hire and train skilled PR personnel to deal with Public Relations Crises like in the 2005 earthquake
Contact Prominent Book-Writers like Sadat Manto
Symposiums with well-known speakers like Imran Khan to voice their concerns against drone attacks
Work on getting a story published in Pakistan Today
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SOS Children’s Villages Pakistan
How will we raise our funds?
University fundraising campaigns
Say-No-to-Drone Attacks Campaigns & Other
Community Campaigns
Partnerships with Corporations (Donation Boxes, Percentage of Profits Donation
etc.)
SMSDonations
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SOS Children’s Villages Pakistan
Marketing Budget
27%
10%
20%3%
40%
Budget allocation to different mediums of marketing
tvcprint AdsInternetradio spotsPublic relations
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SOS Children’s Villages Pakistan
Media Strategy
Vehicles (Social media) Frequency for posting
Facebook Posting new developments every four hours
Twitter Posting latest developments in the social sector of Pakistan every hour
Pinterest Posting pictures of orphans and volunteers every day
Blogger Posting a new article every single day
YouTube Uploading documentaries and volunteer videos every week
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THANKYOUWe are open to
constructive criticism