sotheby's international realty - the overview
DESCRIPTION
An overview of Sotheby's, an extraordinary brand.TRANSCRIPT
THE OVERVIEWOF AN EXTRAORDINARY BRAND
Cover proper ty located in: Queenstown, New Zealand
Global Reach ........................................................................................... 4Auction House ........................................................................................ 5Global Media ........................................................................................... 6Property Advertising ............................................................................. 7Listing Distribution ................................................................................ 8Sothebysrealty.com .............................................................................. 10SIR Mobile .............................................................................................. 13Social Media ........................................................................................... 14Search Engine Marketing .................................................................... 15
C O N T E N T S
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DISTINGUISHED CONNECTIONS Our “white-glove” referral service is a key differentiator allowing our network members to connect buyers and sellers globally.
GLOBAL REACH13,000 sales associates in over 660 offices and 49 countries and territories.
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The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. In the global markets we serve, this is a powerful differentiator.
SOTHEBY’S AUCTION HOUSEEMBRACING OUR BRAND’S POWERFUL INFLUENCE
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GLOBAL MEDIAINTELLIGENTLY SHOWCASING PROPERTY
Our 2013 media plan is expected to deliver nearly 700 million impressions through our partner’s highly visible and influential platforms resulting in extraordinary brand recognition and property exposure.
LEVER AGING INNOVATION, EXPERIENCE & INTERNATIONAL IMPACT
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© MMXII Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. ©2012 LIK USA. Photo by Peter Lik. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each office is Independently Owned and Operated except offices Operated by Sotheby’s International Realty, Inc.
Beachfront Hotel. An intimate Beachfront boutique hotel with 9 uniquely styled BR and 11 baths. Set on a 10,766 sf elevated beachfront lot on the world-renown Pink Sand Beach of Harbour Island. Life is less taxing offshore. WEB: 4000033769. US$6,100,000. [email protected]
Hurricane Hole Marina. 12.9-acre site in the heart of Paradise Island. 1,600’ on Nassau Harbour, enormous development potential. 90-slip marina, pool, beach, dock masters’ office. No income, inheritance or capital taxes. WEB: 16650. US$29,500,000. [email protected]
Voted best value in Greenwich: Conyers Farm. Public Open House Sat, Nov 10th from 12-2:00 P.M. 10 acre compound with 2 renovated historical dwellings and sited plans for a 3rd 11,000 sf house. Bring your favorite builder or designer. $5,895,000. Heather Platt.
World-class estate on 24 acres with towering oaks, private lake, entertainment pavilion, tennis court, pool, aviary, chapel, working vineyard, spectacular orchards/gardens. Visit PotreroRd.com. WEB: 0307404. $19,950,000. Patrick Martin & Suzanne Perkins.
Highland Farm is a luxury estate on 35 acres surrounded by 100 acres of conservation. With 6 BR, this property features a heated in-ground pool, 2 regulation tennis courts, barn and more. $2,995,000. [email protected]
Panoramic vistas on 100 acres with prime calcareous soil in the new mecca of premium wine producing country. Midway between L.A. and San Francisco. Paso Robles chosen as Fodor’s Top 10 Global Destination Spring 2012. $2,300,000. [email protected]
Notable country estate in historic Concord! Kit opens to 2 story great rm, French doors, gorgeous grounds. Multiple BR suites, children’s game rm, staff qtrs, barn w/ loft, gunite pool & lighted tennis court. East/west views, direct access to pond and 1,100 acres of conservation land. $4,100,000. Sharon Mendosa & Kevin Balboni.
Worldwide architecturally acclaimed. Luxuriously appointed residence in the Eastern Townships with nearly 3,000 sf of living space set on 6 acres with views of Lake Brompton. This eco-friendly home was designed to harmoniously blend in with its environment. CAD $3,175,000. Joseph Montanaro.
Park-like tranquility on 12+ acres sets the stage for private stone manor. This richly detailed 7 BR, 8 fireplace residence exudes warm magnificence. Wine cellar, heated pool, tennis court. Significantly reduced. $13,500,000. Joseph Barbieri.
Marin County Estate. Mt. Tamalpias view from elegant approximately 7,100 sf residence on rare, approx 3 acre parcel. Grounds include pool, stone work, pergola, orchard and fabulous gardens. Minutes to GG Bridge. WEB: 0243344. $13,895,000. Tina Shone.
One of the finest waterfront locations in Ocean Reef featuring 220’ of seawall with direct Ocean access. This waterfront paradise offers 3 BR, 3 baths, fabulous out- door living spaces and panoramic ocean views. $4,900,000. Russell Post. Russell.Post@ SothebysRealty.com
Approx 140 acre paradise. Approx 11,800 sf home with 6 BR, lake, beach, softball, tennis, gardens, manager’s building. 10± mins to Sonoma Plaza. 50± mins to SF. WEB: 0243305. Price upon request. Donald Van de Mark. [email protected]
Grand Estate on Private Island. Magnificent stone mansion custom built in 2001 by Celine Dion and her family. Located on over 19 acres, this stunning 24,000 sf estate is being sold turn-key with nearly all its contents. CAD $29,655,500. Joseph Montanaro.
Extraordinary property surrounded by 500’ of water frontage offering 5 BR, 6 baths and custom features throughout. Located in the exclusive community of Ocean Reef featuring a 175-slip marina, private airport & championship golf courses. $6,990,000. Russell.Post@ SothebysRealty.com
Winery, Vineyard and Tasting room with a beautiful 5,040 sf. Estate on 320± acres with 7 separate connected parcels. Located in beautiful San Luis Obispo County. MLS# 190572. $5,990,000. Terence Collins. [email protected]
Falmouth. Stunning, architecturally significant waterfront home. Resort-style pool area with pool house and summer kitchen. 5 BR, nothing spared. $2,750,000. Pat Thatcher. pat.thatcher@ sothebyshomes.com
Restored legacy horse property between Vail and Aspen. 21 acres. Senior water rights. 1 mile white fencing. Designed for multi-generational enjoyment. Colorado’s 2012 #1 thoroughbred breeding farm. Visit 345midvalley.com. Act while Colorado is on sale. $2,500,000. Mick Kelly.
Damianos Sotheby’s International Realty +1 242.424.9699 | SIRbahamas.com
Damianos Sotheby’s International Realty +1 242.424.9699 | SIRbahamas.com
Sotheby’s International Realty Greenwich Brokerage +1 203.869.4343 | sothebyshomes.com/greenwich
Sotheby’s International Realty Sunset Strip Brokerage +1 323.353.7200 | sothebyshomes.com/LosAngeles
Anne Erwin Sotheby’s International Realty +1 207.363.6640 | AnneErwin.com
Home & Ranch Sotheby’s International Realty +1 805.587.4609 | RanchandVineyardTeam.com
Gibson Sotheby’s International Realty +1 978.505.5558 | gibsonsir.com
Sotheby’s International Realty Québec +1 514.660.3050 | sothebysrealty.ca
Sotheby’s International Realty Greenwich Brokerage +1 203.869.4343 | sothebyshomes.com/greenwich
Sotheby’s International Realty Wine Country Brokerage +1 707.933.1515 | KentfieldCountryEstate.com
Russell Post Sotheby’s International Realty +1 305.367.2027 | Russellpostsir.com
Sotheby’s International Realty Wine Country Brokerage +1 707.337.2227 | SonomaRanchEstate.com
Sotheby’s International Realty Quebec +1 514.660.3050 | celinedionestate.com
Russell Post Sotheby’s International Realty +1 305.367.2027 | Russellpostsir.com
Home & Ranch Sotheby’s International Realty +1 805.434.9700 | winecountryrealestate.net
Sotheby’s International Realty Cape Cod Brokerage +1 508.524.0440 | sothebyshomes.com
Fuller BCV Sotheby’s International Realty +1 970.376.5617 | fullerbcvsothebysrealty.com
HA R B OU R I SL A N D, BA HA M AS PA R A DI SE I SL A N D, BA HA M AS
G R E E N W IC H , C T
H I DDE N VA L L E Y, C A
YOR K , M E
PAS O ROBL E S , C A
C ONC OR D, M A
L A K E BROM P TON , QU É BE C , C A NA DA
G R E E N W IC H , C T
K E N T F I E L D, C A
K E Y L A RG O, F L
S ONOM A , C A
L AVA L , QU E BE C , C A NA DA
K E Y L A RG O, F L
PAS O ROBL E S , C A
C A PE C OD, M A
VA I L / ASPE N , C O
Ocean Club Estates. Beach house w/ boat dockage. 150’ pvt beach & 75’ canal frontage w/ dock for 3 boats. 7 BR, 7.5 bath, 16,000 sf main house & 2,225 sf guest cottage. Gated community, golf, beach club, resort amenities. Enjoy tax neutral Bahamas. WEB: 4000033729. US$8,995,000. [email protected]
Damianos Sotheby’s International Realty +1 242.376.1841 | SIRbahamas.com
PA R A DI SE I SL A N D, BA HA M AS
LUXURY HOMES AND LIFESTYLES AROUND THE WORLD / 2012 / VOLUME TWO
LIVING THE GOOD LIFEAffl uent home buyers pursue their passions through real estate
PLUS THE UNIQUE ENERGY OF WASHINGTON D.C.
EXTRAORDINARY HOMES FROM AROUND THE WORLD
Queenstown, New Zealand $15,000,000 NZD
Property ID 4000031366
Montréal, Québec, Canada$11,750,000 CAD
Property ID 4000032321
Woodside, CA, USA$39,500,000 USD
Property ID 0085235
Paris, France Price Upon Request
Property ID 4000028903
�s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates
and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.
TARGETED. GLOBAL. EFFICIENT.PROPERTY ADVERTISING
GLOBAL EXPOSURE FOR DISTINCT PROPERTY ADVERTISING
Our property advertising program utilizes both the print and digital platforms of some of the world’s most powerful media organizations providing our listings with exposure to a more affluent clientele.
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LISTING DISTRIBUTION
The Sotheby’s International Realty®
brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world resulting in 60,000,000 property views annually.
WORLDWIDE PROPERTY MARkETING EXPOSURE
PREFERRED GLOBAL MEDIA PARTNER
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eGALLERY Featured in most of the Sotheby’s International Realty and Sotheby’s auction house locations around the world, the eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property.
GLOBAL PROPERTY DISTRIBUTION Property brochures are sent to hundreds of real estate and Auction House locations around the world providing additional exposure for the listings our network represents.
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SOTHEBYSREALTY.COM
SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property photographs.
IN A YEAR SOTHEBYSREALTY.COM INVITES:
▸ 7,000,000 visits▸ 12 focused minutes per visit▸ 45% visits from outside US
CASCADING WEBSITES Properties may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members websites.
EXPERIENCE THE UNIQUE
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DISPLAYS YOUR HOME TO A GLOBAL AUDIENCE OF LUXURY REAL ESTATE CLIENTELE WITH:
1 Metric and imperial units of measure2 Currency conversion with 50 currencies
updated four times per day3 Translated property videos/virtual tours4 15 human-translated languages
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UNIQUELY SHOWCASING THE FINEST PROPERTIES IN THE WORLD
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LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. Sotheby’s International Realty has developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category.
waterfront
golf
farm & ranch
ski
SOTHEBYSREALTY.COM
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SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 45 countries.
Currently there are more internet searches worldwide on a mobile
device than on a computer.
SIR MOBILE
Features of SIR Mobile
1 GPS search, find the closest home2 Search globally in 45 countries3 Driving directions to the home of interest
4 Social sharing on Facebook and Twitter5 Tap to connect; call or email6 Points-of-interest toolbar
To get SIR Mobile
▸ Text “SIR“ to 87778
▸ Search for “SIR“ in the app stores
▸ Go to sothebysrealty.com from your
mobile device
EXPERIENCE THE UNIQUE ON THE ROAD
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Connecting a global real estate community through the strength of Social Media
SOCIAL MEDIAGLOBAL CONNECTIONS
facebook.com/sothebysrealty
@sothebysrealty
google.com/+sothebysrealty
pinterest.com/sothebysrealty
linkedin.com/company/sothebys-international-realty
youtube.com/sothebysrealty
sothebysrealty.com/blog
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SEARCH ENGINE MARKETING90% of home buyers begin their search for their home online. Through our re-evaluated and evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com and your property.
As an international brand, we target real estate consumers globally by translating our search engine content into a number of languages including English, Spanish, Italian and Russian.
PROVEN RESULTS THROUGH 2012…
▸ 4.06 Million visits from Search Engines
▸ Over 135.6 Million “paid search impressions”
▸ Thousands of relevant leads
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© MMXIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.