Source: Euromonitor Report - June 2007

Category Specifics

• Growth rate in skin care products market is 16%. (source ET 2007)

• Advertisement Spends:– Television – Rs 504 crore– Print – Rs 76 crore

Source: MAP ANALYSIS JAN’08-SEPT’08

• Females 35+• SEC – A+, A• Upper middle class• Metros

• HUL’s Personal care products sales, at Rs 3780.15 crore, account for 29 per cent of its total revenues of Rs 13,035 crore.

Source: Business Standard 2007

SPECIFICS• Anti-ageing cosmetic market in India at over

Rs 60 crore in the Rs 2,300 crore skin care market in India.

• It is catching up at a growth rate of 40 per cent.

• In the last two years, the HUL’s total ad spends have gone up by Rs 450 crore.

Source: Business Standard & ET 2007

Agency Specifics

• Creative Agency – Ogilvy and Mather, Mumbai, India

• Media Agency - Mindshare Fulcrum, Mumbai India

TVC sTVC

TVC sTVC

Program Integration – Sponsorship and RJ MentionListen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle”

Music Taxi

• Activation in Atria Mall, SOBO Central Mall

• Activation - For a women her mirror always speaks for her….

• Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini

• Fill form in the pack of ponds age miracle. Get selected on Radio Mirchi and win a chance to participate in a reality show on television

On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to

meet Hema Malini on a talk show at Radio Mirchi

Upload your latest picture and the picture before 20 years on @ the ponds age miracle site and win and you can get an opportunity to meet Hema Malini @ Radio Mirchi

• Smruti Alinje - 01• Pradnya Patil - 18• Jinal Shah - 20• Shruti Varshney - 30