sourcein são paulo: tendências de recrutamento social para as consultorias

Social Recruiting Trends for StaffingJames Volpentest

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LinkedIn 2013 Global Recruiting Trends 16

Top 4 Recruitment Firm Trends You Need to Know

US Snapshot

©2013 LinkedIn Corporation. All Rights Reserved.

2013 Global

Recruiting Trends

2013 Global

Recruiting Trends


The US Recruitment Firm Landscape at a Glance

1

4 most important trends shaping the future of recruitment firms

2

3

4

Recruitment market is heating up, especially in the United States

Social professional networks are increasingly driving quality of hire

Firms must close the passive talent “capabilities gap” to stay competitive

Context and content in marketing are more important than ever

LinkedIn has conducted its 3rd Annual Global Recruiting Trends survey in 12 countries.

We surveyed over 1,500 recruitment firm leaders to capture their thoughts on what keeps them up at night, trends in the recruitment industry, and key sources for high-quality placements. We distilled all this and more into 4 key trends you need to know, as a strategic recruitment leader, to be most effective to your candidates, your clients, and your

company.

For details on survey methodology, please see page 24.Global and other country-specific reports coming soon.


Competition is high in the recruitment market

“What are your company’s biggest obstacles to attracting the best talent?”

Biggest obstacles to attracting top talent Top 3 obstacles reflect a highly competitive landscape

Availability of quality talent 65%

Competition 46%

Offer made by client (includes compensation, role, location, etc.) 33%

Recruiting team too small 16%

Inability to effectively use data to improve our approach 11%

Recruiting team skills 11%

Lack of familiarity with my firm’s brand 11%

Recruiting team doesn’t have the right tools/systems 10%

Lack of familiarity with client’s brand 8%

1


Social professional networks are #1 source of key quality hires by far

“Think about the key quality hires that your organization placed in 2012. Which of the following were the most important sources for those key positions?”

Top 5 sources of quality hires

1. Social professional networks 63% 59%

2. ATS / internal candidate database 40% 45%

3. Internet resume databases 37% 31%

4. Internet job boards 35% 39%

5. Employee referral programs 32% 20%

2


56%34%

9% 1%

90% of firms focus on passive candidates; more than half say passive talent is central to their recruiting strategy

“To what extent does your recruiting organization focus on hiring passive talent? (‘Passive talent:’ individuals who are not actively looking for a job).”

To some extent

Very much so – it’s central to

our recruiting strategy

Not much

Not at all – we focus on

active candidates only

Focus on passive candidate recruiting

3


39%

41%

16%

4%

Most firms spend money on marketing and advertising

“Does your company spend money to advertise your business?”

Yes, from time to time

Yes, on an ongoing basis

No

No response

Advertising Spend

4


Fastest-rising and falling marketing channels illustrate importance of

professional context and high-quality content in brand-building

“Which channels or tools have you found most effective in advertising your business?

Increase (+)

Decrease (-)

Fastest-Rising and Falling Marketing Channels

Top 10 Channels 2012 2013

Company website 61% 57% -4%

Online professional networks (e.g. LinkedIn) 47% 56% +9%

Friends/family, word of mouth 34% 37%

Traditional Job Boards 35% 32% -3%

Public relations efforts 13% 18% +5%

Social media (e.g. Facebook) 20% 16% -4%

Search engine marketing (SEM) 15% 13%

Content generation (whitepapers, blogs, etc.) 5% 10% +5%

Other online advertising 9% 10%

Public recognition/awards 9% 7%

4

The world is

changing fast…Candidates & Clients

MoreConnectivity

MoreChoice

MoreChannels

1980’s 1990’s 2000’s 2010’s

FilingCabinet

Recruiters

OfflineDatabase

JobChannels

SocialMedia

Social mediais here to stay, embracingits power is the key

57%

of the decision to ‘buy’is now made before any

commercial contact with your business

are passive and not

looking to move

80%

60%

of them are opento opportunity!!

The best recruiters

act like marketers

Social media keeps the conversation going1

…because you need to nurture your audience

Sales is one-to-one, marketing is one-to-many2

Creating ‘followers’ will

fuel your success

? ? ?

? ? ?

? ? ?

What good is a poston Facebook if youhave no friends?

61% of members are more likely to share information as a result of following your company

61%

78% Followers are 78% more likely to respond to an InMail

79% of members are interestedin job opportunities from companies they are following79%

LinkedIn has

every audience you care about…

We recommend

3 simple steps

Your followers & Your brand

Nurture your target audiences

Do what you do best

Build Engage Recruit

RECRUIT

Promote your jobs

Proactively source talent

ENGAGE

Update followers

Tailor your content

Your LinkedIn journey

starts here

BUILD

Grow your followers

Leverage Employees


RECRUITENGAGEBUILD

Acceleratefollower growth

Reach out to potential clients & candidates and convert them into followers

BUILDBUILDBUILD

TargetedCampaigns

300% Follower base increase- Symphony Teleca

Your total number of followers 946

Penta Consulting

Penta Consulting

Leverageyour employeesBUILDBUILDBUILD

EmployeeProfile

Ads

Views on youremployee profilesthis month

1964

Recruiters have 10xmore traffic than the average member10x

of page views are members looking at members76%

Penta Consulting

Penta Consulting

RECRUITENGAGEBUILD


Improve your follower engagement with

relevant messagingENGAGE

Page visitors seethe content that isrelevant to them

≤ 400%

increases in candidate conversions achievablewith targeted content

CareerPages

Images

JOBS

Videos

Company page views last month4503

Keep your followers

up to date

Your potential audience

137,500

Ensure you arealways top of mind

Relevant contentEncourages likes& shares

ENGAGE

ContentUpdates

Accelerate your

engagement reach

uplift in click throughrates for updates25%

the usualcontent traffic3x

Reach a wider audience with sponsored updates before you even have them as followers

ENGAGE

SponsoredUpdates

RECRUITENGAGEBUILD


Promote your jobs to the best

candidates & consultantsRECRUIT

RelevantJob Posts

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from companies they are following79%

Proactively sourcecandidates & consultantsRECRUIT

Recruiter

Increased access to the network

Reach outusing InMail

Workflow andCollaboration tools

78%Followers are 78% more likely to respond to an InMail

Follo

wers

Time

Build, engage and recruit for success

Relevant Jobs

Career Pages

Targeted Media

Employee Ads

RecruiterContent Updates

BUILD ENGAGE RECRUIT

#SourceIn