William Maurer  Global Sourcing Manager, General Motors

 William.Maurer@gm.com  @_recruitingnerd

Sourcing Re-Defined

•  The challenge •  A new definition •  Our hunt for talent •  Conclusion •  Q&A

Today’s agenda

It’s very difficult for a third party vendor to understand and reflect our business around the

world…How can you convincingly talk to someone and describe the culture and convince them to

move? We had reduced recruiting to a transaction and a cost to be minimized. We realized we had

made a strategic error.

 Bill Huffaker

Our challenges

Influx of new talent

•  Had to hire quickly;

incorporating people of various skill levels and backgrounds

•  In a state of constant change as we create our foundation on the fly

Influx of new ideas

•  Hiring teams have

misconceptions due to previous experience

•  Antiquated ideas or lack of foundational knowledge by hiring teams

Perception of Detroit

•  Highly publicized bankruptcy

•  Negative portrayal in

the media

Perception of our industry

•  Stuffy / conservative

image •  Lack of knowledge

surrounding our breakthroughs in technology and innovation

A new definition

• Search Expert • Ambassador • Strategist • Teacher

ModernDay

Sourcer

Teacher

Increases the skill level of TA

Creates Talent Ambassadors throughout the organization

Helps hiring teams see

new perspectives

Strategist

Advisor vs. Order Taker

Effectively leverages company resources

Ensures alignment between functions

Ambassador

Effectively overcome misconceptions

Communicate the EVP

Build our brand to be a

differentiator

Key impacts

Search Expert

The heart of what we do

Quickest way to build credibility

Necessary for the other

components

The challenge was breaking new ground while retaining core competencies

•  Communication

•  Presentation skills

•  Learning agility

•  Problem solving

Your attitude, not your aptitude, will determine your altitude.

 Zig Ziglar

•  Training

•  Strategic tools

•  EVP / Brand Awareness •  Early wins are crucial

Other considerations

•  Social ownership (Student Teacher)

•  Change in skill based outcomes

•  Increase in engagement

•  Direct feedback via survey

Measure a little differently

The team must understand – productivity metrics are still at

the core of what we do

 Questions?

Thank you!