SOUTH AFRICAN BREAKFAST CEREALS

INDUSTRY LANDSCAPE REPORT

COMPILED: AUGUST 2019

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REPORT OVERVIEW

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The South African Breakfast Cereals Industry Landscape Report (130 pages) provides a dynamic synthesis of industry research,

examining the local and global Breakfast Cereals Industry from a uniquely holistic perspective, with detailed insights into the entire value

chain – from manufacturing to retailing, market size trends, industry trends, industry drivers and challenges, and pricing analysis.

For the Global Breakfast Cereals Industry Section:

What are the current market dynamics (market environment, trade, production) of the Global Breakfast Cereals Industry?

What are the key markets within the Global Breakfast Cereals Industry?

What are the Global Breakfast Cereals Industry trends, drivers, and challenges?

For the South African Breakfast Cereals Industry Section:

What are the current market dynamics (market environment, trade, production, market size, market value: 2013-2018 Actual,

2019-2023 Forecasts, volume) of the South African Breakfast Cereals and Gluten-Free Breakfast Cereals Industry?

Who are the key manufacturing players in the South African Breakfast Cereals and Gluten-Free Breakfast Cereals Industry?

What are the South African industry trends, drivers, and challenges?

For the South African Retail and Pricing Analysis Section:

Who are the key retail players (retail, independent, and online retail outlets) in the South African Breakfast Cereals Industry?

What are the prices of frequently purchased Breakfast Cereals, Gluten-Free Breakfast Cereals, and Breakfast Cereal Bar brands

across South African retail outlets?

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

SCREENSHOTS FROM REPORT

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130 page report filled with detailed charts, graphs, tables, and insights

❑ RTE Cereals held the largest share of the overall Breakfast Cereals

market in 2018, accounting for approximately 82% (or US$24.6 billion)

of the overall market share in retail sales as illustrated in the below

graph.

24.6

5.3

0

5

10

15

20

25

30

35

GLOBAL BREAKFAST CEREALS MARKET BY CATEGORY: 2018 (IN US$ BILLION)

Hot Cereals

RTE Cereals

The global Breakfast Cereals market amounted to

US$29.9 billion in retail sales in 2018, as illustrated in the

adjacent graph. This market is expected to grow at a

compound annual growth rate (CAGR) of 4.5% between

2019 and 2023 to be valued at US$58.7 billion by 2023.

❑ Breakfast Cereals have become a nearly irreplaceable product

within modernised households due to increasingly demanding

lifestyles and the rapid modernisation of society.

❑ Breakfast Cereals are typically consumed as a first meal of the

day and are available in various variants, but primarily consist of

grains such as oats, rice, barley, wheat, and corn.

❑ Some variants of cereal consist of only the grain ingredient, such

as oatmeal, while many other variants include added ingredients

such as yeast, salts, minerals, vitamins, sweeteners, food

preservatives, and colouring agents. In addition, Breakfast

Cereals are currently served as a convenient alternative to a

traditional home-cooked breakfast, and it is also consumed as a

snack in between meals.

❑ The global Breakfast Cereals market is segmented based on

product type, ingredient type, distribution channel, and geography.

Based on product type, the market is segmented into Hot Cereals

and Ready-To-Eat (RTE) Cereals. RTE Cereals further include

multi-cereal flakes, high fibre cereals, cornflakes, mueslis, and

other wheat bran cereals.

SAMPLE FROM REPORT:GLOBAL INDUSTRY OVERVIEW

7Source: Psmarketresearch; Euromonitor; Mordorintelligence; Grandviewresearch Image Source: Bicycling

29.9

❑ Further market responses to the health-crazed consumer includes a

wider variety of healthy Breakfast Cereal options available in physical

and e-commerce stores such as Wellness Warehouse and Faithful to

Nature. The expanded variety includes private label brands such as

Wazoogles, Health Connection, Nairn’s, and Komati Foods (available

from Faithful to Nature) and The Great Food Co., Mojome, Good Life

Organic, Truefood, and in-house brands (available from Wellness

Warehouse).

❑ As consumers have become more educated on the link between

healthy eating and holistic wellness, it seems likely that this trend will

gain traction as awareness campaigns are sustained and the variety of

healthy products increase to become more mainstream.

Eating Healthy

❑ Following the global trend of rising health-consciousness amongst

consumers, the South African consumer market is becoming more

informed on and selective about what they choose to eat

throughout the day.

❑ This means that South Africans are becoming more aware of the

benefits to having breakfast and choosing healthier options for this

meal, as awareness campaigns regarding this topic have become

more visible. It is estimated that one out of five South African

children skip breakfast. However, awareness campaigns such as

National Nutrition Week and National Obesity Week is working to

re-establish the importance of a healthy breakfast.

❑ For Breakfast Cereals, this trend also means the rise of breakfast

foods that meets new healthy lifestyle demands. One such

example is a digestive health variant of low-sugar granola

introduced by South African food and beverage manufacturer

Pioneer Foods. It contains natural ingredients such as oats,

almonds, walnuts, coconut, pumpkin seeds, sunflower seeds, and

pecan nuts. These are then combined with stomach-friendly

bacteria to add the digestive health benefit to the product, and

treacle is used to bind the oats instead of honey to make the

product vegan-friendly.

SAMPLE FROM REPORT: SA INDUSTRY TRENDS

8Source: Euromonitor1; FoodStuff; NutritionWeek; Euromonitor2; Citizen; FoodBev; FTN; WW1; WW2 Image Source: Flaticon; Pexel

• FUTURELIFE Bran Flakes

• FUTURELIFE Bars

• FUTURELIFE CRUNCH Smart Food

• FUTURELIFE HIGH PROTEIN Smart Food

• FUTURELIFE Smart Food

• FUTURELIFE Smart Oats

• FUTURELIFE Tots

• FUTURELIFE ZERO Smart Food

FUTURELIFE BREAKFAST CEREAL PRODUCTS/BRANDS

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Established in 2007, FUTURELIFE is a company focused

on manufacturing functional foods to improve and

transform the health and well-being of South Africans.

❑ FUTURELIFE originated as a social project to improve the lives of

malnourished and disadvantaged people living in Sub-Saharan

Africa.

❑ The company’s vision is to modify the way people perceive

nutrition and the role it plays in their daily lives. Their ambition is

to be recognised as the leading functional food company in south

Africa which aims to change and improve the health and well-

being of South Africans.

❑ FUTURELIFE focuses on high energy nutrition which is

formulated by a multi-disciplinary science team. Their Breakfast

Cereal brands include, HIGH PROTEIN Smart Food, ZERO Smart

Food, CRUNCH Smart Food, Smart Oats and Ancient Grains,

Zero with Oats, Bran Flakes, and Tots. In addition, the company

offers a range of Breakfast Cereal Bars, which includes

Smartbars, CRUNCH Bars, and Wholegrain Granola Bars.

❑ The company has committed itself to always find smart and

innovative ways to utilise their nutritional expertise and experience

to assist and inspire South African families to live a smarter life.

The company also has a Live Smart Center which offers advice

and information with regards to healthy living, nutrition, recipes

eating plans, and living a smarter life to consumers.

SAMPLE FROM REPORT: FUTURELIFE: OVERVIEW

Source: FutureL; FutureL2; FutureL3; FutureL4; FutureL5 Image Source: UP

6,384

3,076

1,579

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Essential Foods Groceries International

REVENUE FOR PIONEER FOODS BY DIVISION FOR THE SIX MONTHS ENDED 31 MARCH 2019 (IN ZAR MILLION)

Key results from the 2019 Interim Financial

Results (In ZAR Million)Six Months Ended

31 March 2019 31 March 2018

Revenue R11,039.3 R9,898.9

Cost of Goods Sold (R7,956.4) (R6,970.4)

Gross Profit R3,082.9 R2,928.5

Operating Profit R725.2 R991.7

Profit for the Year R512.1 R622.2

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According to Pioneer Foods’ Unaudited Condensed

Consolidated Interim Financial Statements for the six

months ended 31 March 2019, revenue has increased by

11.5% from approximately R9.9 billion in 2018 to

approximately R11.0 billion in 2019, as illustrated in the

adjacent table.

❑ The increase in revenue was driven by sound volume growth in

product categories such as beverages, bread, rice, and wheat, as

well as cereals in the United Kingdom. However, further revenue

growth was constrained due to volume declines in maize and

cereals.

❑ The operating profit decreased from approximately R991.7 million

in 2018 to approximately R725.2 million in 2019.

❑ With regards to the group’s gross profit for the period, the group

experienced a 5% increase to R3.1 billion in 2019. However, the

company’s overall profit for the period decreased 17.7% from

approximately R622.2 million in 2018 to approximately R512.1

million in 2019.

❑ Pioneer Foods’ Groceries division contributed approximately R3.1

billion (27.9%) to the total revenue for the period, as illustrated in

the adjacent graph. Additionally, the operating profit of the

Groceries division decreased by 41% from approximately R292.5

million in 2018 to approximately R171.3 million in 2019. The

decrease in the Grocery division’s operating profit was mainly

attributed to the acquisition of Wellingtons.

Source: Pioneer Food's Interim Financial Statements Image Source: Pioneer Foods; Maize; Cereal; Globe

SAMPLE FROM REPORT: PIONEER FOODS FINANCIAL PERFORMANCE

This pricing analysis was conducted at retail stores and supermarkets during w/c 12 August 2019.

BRAND AND SIZE

Kellogg’s

Corn Flakes500g R37.99 N/A N/A R36.99 38.99 R33.95 R39.99 R37.99

R28.99

(Special)

R29.99

(Special)

Kellogg’s Granola 500g N/A N/A R36.95 N/A R35.99 N/A R37.99 N/A R38.99 N/A

Kellogg’s

Rice Krispies400g R43.99 N/A N/A R41.99 R41.99 R37.45 R44.49 R43.99 R41.99 R39.99

Kellogg’s Special

K Classic375g N/A N/A R34.95 R42.99 R42.99 N/A R45.99 N/A R43.99 R43.99

Kellogg’s

Strawberry Pops350g N/A N/A N/A R39.99 R38.99 R34.95 R40.99 N/A R39.99 N/A

Kellogg’s Unicorn

Froot Loops400g R45.99 N/A N/A R39.99 R42.99 R39.95 R45.99 R45.99 R43.99 N/A

King Korn Mabele 1kg R18.99 N/A N/A N/A R18.39 R13.95 N/A R18.99 N/A N/A

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SAMPLE FROM REPORT: BREAKFAST CEREALS PRICING ANALYSIS

1. Executive Summary (3 pages):

1.1 Global Industry Snapshot

1.2 South African Industry Snapshot

1.3 Industry Drivers & Restraints

TABLE OF CONTENTS

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2. Global Breakfast Cereals Industry (17 pages):

2.1 Global Breakfast Cereals Industry Overview (17 pages)

2.1.1 Global Industry Overview: GLOBAL BREAKFAST CEREALS MARKET BY CATEGORY:2018 (IN US$ BILLION) (Graph)

2.1.2 Global Market Environment

2.1.3 Global Industry Trade: GLOBAL CEREAL (HS1904*) IMPORTS: 2014-2018** (IN US$ BILLION); GLOBAL CEREAL (HS1904*) EXPORTS: 2014-2018** (IN US$ BILLION)

(Graphs)

2.1.4 Global Industry Production: GLOBAL BREAKFAST CEREAL PRODUCTION: 2019/2020* (IN BILLION TONNES); GLOBAL BREAKFAST CEREAL PRODUCTION BY REGION:

2019/2020* (IN MILLION TONNES) (Graphs)

2.1.5 Global Key Markets: Regional Overview: BREAKFAST CEREAL RETAIL SALES BY REGION: 2018 (IN US$ BILLION) (Graph)

2.1.6 Global Key Markets: North America

2.1.7 Global Key Markets: Europe

2.1.8 Global Key Markets: Asia-Pacific

2.1.9 Global Industry Trends

2.1.10 Global Industry Drivers

2.1.11 Global Industry Challenges

3. South African Breakfast Cereals Industry (67 pages):

3.1 South African Breakfast Cereals Industry Overview (29 pages)

3.1.1 South African Industry Overview

3.1.2 South African Market Environment

3.1.3 South African Industry Trade: SOUTH AFRICAN CEREAL (HS1904*) IMPORTS: 2014-2018** (IN ZAR MILLION); SOUTH AFRICAN CEREAL (HS1904*) EXPORTS: 2014-2018**

(IN ZAR MILLION) (Graphs)

3.1.4 South African Industry Production: SOUTH AFRICAN CEREAL PRODUCTION (IN THOUSAND TONNES) (Table)

3.1.5 South African Gluten-Free Breakfast Cereals

3.1.6 South African Industry Market: South African Breakfast Cereals Market Definitions

3.1.7 South African Industry Market: South African Breakfast Cereals Distribution Channel Definitions

3.1.8 South African Industry Market Size: Breakfast Cereals Market (2013-2018): VALUE OF SOUTH AFRICAN BREAKFAST CEREALS MARKET:

2013-2018 (IN ZAR MILLION); SOUTH AFRICAN BREAKFAST CEREALS MARKET CAGR AND TOTAL GROWTH (IN PERCENTATGE) (Graph and Table)

3.1.9 South African Industry Market Size: RTE Cereals Market (2013-2018:By Sub-Category): VALUE OF SOUTH AFRICAN RTE CEREALS MARKET BY SUB-CATEGORY:

2013-2018 (IN ZAR MILLION) (Graph)

3.1.10 South African Industry Market Size: Breakfast Cereals Market (Forecast: 2019*-2023*): VALUE OF SOUTH AFRICAN BREAKFAST CEREALS MARKET:

2018 & 2023* (IN ZAR MILLION); SOUTH AFRICAN BREAKFAST CEREALS MARKET VALUE FORECAST BY CATEGORY (IN ZAR MILLION) (Graph and Table)

3.1.11 South African Industry Market Size: Breakfast Cereals Market Volumes (2013-2023*): RETAIL VOLUME OF SOUTH AFRICAN BREAKFAST CEREALS MARKET:

2013-2023* (Table)

TABLE OF CONTENTS

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3. South African Breakfast Cereals Industry Continued (67 pages):

3.1 South African Breakfast Cereals Industry Overview Continued (29 pages)

3.1.12 South African Industry Market Size: Gluten-Free Breakfast Cereals Market (2014-2018): VALUE SALES OF GLUTEN-FREE BREAKFAST CEREALS: 2014-2018 (IN

ZAR MILLION); VOLUME SALES OF GLUTEN-FREE BREAKFAST CEREALS: 2014-2018 (IN THOUSAND TONNES) (Graphs)

3.1.13 South African Market Environment: Top Breakfast Cereal Companies: TOP BREAKFAST CEREAL COMPANIES IN SOUTH AFRICA: 2018 (REVENUE SHARE IN ZAR

MILLION); TOP BREAKFAST CEREAL COMPANIES: 2013 vs 2018 (REVENUE SHARE IN PERCENTAGE AND ZAR MILLION) (Graph and Table)

3.1.14 South African Market Environment: Top Breakfast Cereal Companies (Per Category): TOP BREAKFAST CEREAL COMPANIES (PER CATEGORY) IN 2018 (MARKET

SHARE IN PERCENTAGE AND ZAR MILLION) (Table)

3.1.15 South African Market Environment: Top Breakfast Cereal Brands: TOP BREAKFAST CEREAL BRANDS IN SOUTH AFRICA: 2018 (REVENUE SHARE IN ZAR MILLION);

TOP BREAKFAST CEREAL BRANDS: 2013 vs 2018 (REVENUE SHARE IN PERCENTAGE AND ZAR MILLION) (Graph and Table)

3.1.16 South African Market Environment: Top Breakfast Cereal Brands (Per Category): TOP BREAKFAST CEREAL BRANDS (PER CATEGORY) IN 2018 (REVENUE SHARE

IN PERCENTAGE AND ZAR MILLION) (Table)

3.1.17 South African Market Environment: Breakfast Cereals Distribution Channels: CHANNEL DISTRIBUTION FOR BREAKFAST CEREAL PRODUCTS: 2018 (IN

PERCENTAGE); CHANNEL DISTRIBUTION (2013 AND 2018) BY OUTLET TYPE (Graph and Table)

3.1.18 South African Industry Trends

3.1.19 South African Industry Drivers

3.1.20 South African Industry Challenges

TABLE OF CONTENTS

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3. South African Breakfast Cereals Industry Continued (67 pages)

3.2 South African Breakfast Cereals Manufacturing Overview (20 pages)

3.2.1 FUTURELIFE: Overview

3.2.2 FUTURELIFE Breakfast Cereal and Cereal Bar Brands

3.2.3 Kellogg’s: Overview

3.2.4 Kellogg’s: Financial Performance: KEY RESULTS FROM THE 2019 SECOND QUARTER REPORT (IN US$ MILLION); NET SALES CONTRIBUTED BY REGION (IN US$

MILLION) (Table and Graph)

3.2.5 Kellogg’s Breakfast Cereal and Cereal Bar Brands

3.2.6 Nestlé: Overview

3.2.7 Nestlé: Financial Performance: KEY RESULTS FROM THE 2019 HALF-YEAR REPORT (IN CHF MILLIONS); NESTLÉ NET SALES CONTRIBUTED BY REGION FOR THE SIX

MONTHS ENDED 30 JUNE 2019 (IN CHF BILLION) (Table And Graph)

3.2.8 Nestlé: Breakfast Cereal Brands

3.2.9 Pioneer Foods: Overview

3.2.10 Pioneer Foods: Financial Performance: KEY RESULTS FROM THE 2019 INTERIM FINANCIAL RESULTS (IN ZAR MILLION); REVENUE FOR PIONEER FOODS BY DIVISION

FOR THE SIX MONTHS ENDED 31 MARCH 2019 (IN ZAR MILLION) (Table and Graph)

3.2.11 Pioneer Foods Breakfast Cereal and Cereal Bar Brands

3.2.12 Premier: Overview and Breakfast Cereal Brands

TABLE OF CONTENTS

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3. South African Breakfast Cereals Industry Continued (67 pages)

3.2 South African Breakfast Cereals Manufacturing Overview Continued (20 pages)

3.2.13 Tiger Brands: Overview

3.2.14 Tiger Brands: Financial Performance: KEY RESULTS FROM THE 2019 UNAUDITED GROUP RESULTS (IN ZAR MILLION); REVENUE CONTRIBUTED BY TIGER BRANDS’

DOMESTIC OPERATIONAL DIVISIONS FOR THE YEAR ENDED 31 MARCH 2019 (IN ZAR BILLION) (Table and Graph)

3.2.15 Tiger Brands Breakfast Cereal and Cereal Bar Brands

3.2.16 South Africa Breakfast Cereal Manufacturers and Distributors: Other

3.2.2 South African Gluten-Free Breakfast Cereals Manufacturing Overview (18 pages)

3.2.2.1 Doves Farm: Overview

3.2.2.2 Doves Farm Gluten-Free Breakfast Cereal and Cereal Bar Brands

3.2.2.3 Fresh Earth: Overview

3.2.2.4 Fresh Earth Gluten-Free Breakfast Cereal and Cereal Bar Brands

3.2.2.5 Glutagon: Overview

3.2.2.6 Glutagon Gluten-Free Breakfast Cereal Brands

3.2.2.7 Health Connection Wholefoods: Overview

3.2.2.8 Health Connection Wholefoods Breakfast Cereal Brands

3.2.2.9 Nairn’s: Overview and Gluten-Free Breakfast Cereal Brands

TABLE OF CONTENTS

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3. South African Breakfast Cereals Industry Continued (67 pages)

3.2.2 South African Gluten-Free Breakfast Cereals Manufacturing Overview Continued (18 pages)

3.2.2.10 Nature’s Choice: Overview

3.2.2.11 Nature’s Choice Gluten-Free Breakfast Cereal Brands

3.2.2.12 Nature’s Path: Overview

3.2.2.13 Nature’s Path Gluten-Free Breakfast Cereal and Cereal Bar Brands

3.2.2.14 Orgran: Overview and Gluten-Free Breakfast Cereal Brands

3.2.2.15 Rude Health: Overview

3.2.2.16 Rude Health Gluten-Free Breakfast Cereal Brands

3.2.2.17 Wholesome Earth: Overview

3.2.2.18 Wholesome Earth Gluten-Free Breakfast Cereal

TABLE OF CONTENTS

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4. South African Breakfast Cereals Retail Analysis (23 pages):

4.1 South African Breakfast Cereals Retail Overview (10 pages)

4.1.1 South African Retail Overview

4.1.2 Checkers: Overview

4.1.3 Clicks: Overview: CLICKS RETAIL CATEGORY CONTRIBUTION FOR THE SIX MONTHS ENDED 28 FEBRUARY 2019 (IN PERCENTAGE) (Graph)

4.1.4 Dis-Chem: Overview: DIS-CHEM REVENUE FROM CUSTOMER CONTRACTS SPLIT BY CATEGORY FOR 2019 (IN PERCENTAGE) (Graph)

4.1.5 Food Lover’s Market: Overview

4.1.6 Massmart: Overview: MASSMART DIVISIONAL SALES FOR THE YEAR ENDED 31 DECEMBER 2018 (IN ZAR BILLION) (Graph)

4.1.7 Pick n Pay: Overview: PICK N PAY REVENUE BY REGION FOR THE 53 WEEKS ENDED 3 MARCH 2019 (IN ZAR BILLION) (Graph)

4.1.8 Shoprite: Overview: SHOPRITE LIKE-FOR-LIKE SALES FOR THE YEAR ENDED 30 DECEMBER 2018 (IN ZAR BILLION) (Graph)

4.1.9 SPAR: Overview: SPAR REVENUE BY GEOGRAPHICAL SEGMENTS FOR THE SIX MONTHS ENDED 31 MARCH 2019 (IN ZAR BILLION) (Graph)

4.1.10 Woolworths: Overview: WOOLWORTHS REVENUE BY SEGMENT FOR THE 26 WEEKS ENDED 23 DECEMBER 2018 (IN ZAR MILLION) (Graph)

4.2 South African Breakfast Cereals Online Retailers Overview (1 page)

4.2.1 South African Independent and Online Retail Outlets

TABLE OF CONTENTS

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4. South African Breakfast Cereals Retail Analysis Continued (23 pages):

4.3 South Africa Breakfast Cereals Pricing Analysis (12 pages)

4.3.1 Breakfast Cereals Pricing Analysis: ACE Instant Porridge; Alpen Muesli; Alpen Nutrific; Bokomo Bran Flakes; Bokomo Corn Flakes; Bokomo Fibre Plus;

Bokomo Maltabella; Bokomo Nature’s Source Granola; Bokomo Oats; Bokomo Otees; Bokomo ProNutro; Bokomo WEET-BIX; Cheerios Cereal;

FUTURELIFE CRUNCH; FUTURELIFE HIGH PROTEIN; FUTURELIFE Smart Food; IWISA Instant Porridge; Jungle Muesli (Nuts and Seeds); Jungle Oat

Bran; Jungle Oats; Jungle Oats Instant; Jungle Oats Large Tiger Oat Flakes; Jungle Oatso Easy; Jungle Plus Crunch; Jungle Plus Porridge; Jungle Taystee

Wheat; Kellogg’s All-Bran; Kellogg’s All-Bran Hi-Fibre; Kellogg’s All-Bran Instant Cereal; Kellogg’s Coco Pops; Kellogg’s Coco Pops Crunchers; Kellogg’s

Corn Flakes; Kellogg’s Granola; Kellogg’s Rice Krispies; Kellogg’s Special K Classic; Kellogg’s Strawberry Pops; Kellogg’s Unicorn Froot Loops; King Korn

Mabele; MILO Energy Cereal; MILO Duo Energy Cereal; Morvite; Nyala Instant Porridge; Tia’s Muesli; Vital Health Muesli; White Star Instant Maize Porridge

– Comparative pricing at Checkers, Clicks, Dis-Chem, Food Lover’s Market, Game, Makro, Pick n Pay, Shoprite, SPAR, and Woolworths

4.3.2 Gluten-Free Breakfast Cereals Pricing Analysis: Doves Farm Cereal Flakes; Doves Farm Corn Flakes; Doves Farm Fibre Flakes; Fresh Earth Gluten-Free

Baked Granola; Fresh Earth Gluten-Free Rolled Oats; Glutagon Cocoa Rice; Glutagon Corn Flakes; Glutagon Cripsy Rice; Glutagon Rice & Corn; Health

Connection Flax and Coconut Porridge; Health Connection Gluten-Free Muesli; Nairn’s Scottish Porridge Oats; Nature’s Choice Gluten-Free Luxury

Granola; Nature’s Choice Gluten-Free Rolled Oats; Orgran Itsy Bitsy Cocoa O’s; Rude Health Coconut and Seed Muesli; Rude Health Honey Puffed Oats;

Rude Health Honey Spelt Puffs; Wholesome Earth Chocolate Loops; Wholesome Earth Corn Flakes; Wholesome Earth Fruit Loops; Wholesome Earth

Honey Rings; Wholesome Earth Quick Cooking Oats; Wholesome Earth Rolled Oats; Wholesome Earth Steel Cut Oats – Comparative pricing at Clicks,

Dis-Chem, Faithful to Nature, Fresh Earth, Wellness Warehouse, and Woolworths

4.3.3 Breakfast Cereal Bars Pricing Analysis: Bokomo Otees Bar; Bokomo ProNutro Bar; Biogen Energy Oats Bar; FUTURELIFE Granola Bar; FUTURELIFE

High Protein Bar; FUTURELIFE High Protein Lite Bar; FUTURELIFE Protein Crunch Bar; Jungle Energy Bars; Kellogg’s Coco Pops Bar; Kellogg’s Crunchy

Nut Bar; Kellogg’s Rice Krispies Bar; Kellogg’s Special K Bar; MILO Cereal Bar – Comparative pricing at Checkers, Clicks, Dis-Chem, Food Lover’s

Market, Game, Makro, Pick n Pay, Shoprite, SPAR, and Woolworths

TABLE OF CONTENTS

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