south & central america trend briefing - crisis solutions
TRANSCRIPT
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
J U N E 2 0 1 6 S O U T H & C E N T R A L A M E R I C A T R E N D B R I E F I N G
CRISIS SOLUTIONS! With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
There’s no denying it... times are tough across Central and South America.
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
But tough times mean a chance for brands to STEP UP!
Consumers may be facing tough times, but that doesn’t mean they’ll
have lower expectations. In fact, their expectations will only cycle HIGHER as they look for brands
that really care about making their lives better
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
There are two kinds of brands…
Those that care. And those that don’t
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Game-changing innovations create new expectations. That’s why we’re about to look at 10 of them ;)
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
FEATURED SOLUTIONS See how the following innovations are tackling
inequality, natural disasters, inflation, and more. And then ask: how can YOU do the same?
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Telecom company supplies low-income ‘red zones’ with internet access
Alcom
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Ice cream brand encourages tolerance for opposing opinions
Ben & Jerry’s
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Bullets repurposed into pens to promote education over conflict
Colombian Education Ministry
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Ecommerce site redirects visitors to donation sites instead of checkout page
Bata Panela
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Luxury car dealership provides free vaccinations
BMW
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Brand responds to earthquake by repurposing billboards into shelter materials
Coca-Cola
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Billboard designed to attract and kill mosquitos
The Mosquito Killer Billboard
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Collaborative app displays cost of meat throughout city
El Mapa del Asado
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Architecture firm releases digital blueprints for low-cost housing
Elemental
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Integrating refugees into Brazilian business culture
The Entrepreneur Refugee Project
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
THE BIGGER PICTURE New customer expectations don't emerge out
of the blue – it's all about evolution.
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
16 mega-trends that provide context and structure when
tracking the evolution of consumerism.
The Trend Framework
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
But don't forget that new expectations can come from anywhere!