South Park

your brand is...South Park is an adult animated cartoon that has become famous for its inappropriate foul language, surreal topics and sharp satire of the everyday, the political and everyone in between. The four central characters are 4 boys who act as the voice of reason against the often immoral, nonsensical, contradictive adult world. The simple cut out style animation was influenced by, and has the same surreal, mixed up quality, as the collaged illustrations for Monty Python’s Flying Circus. If you aren’t familiar with the series you can find out more here http://www.southparkstudios.co.uk/

Just like South Park, your brand doesn’t sit on the fence and its purpose is to make a difference and take, or get others to take, action. Your brand is always relevant and gets people thinking.

your brand's strength is ...A ‘South Park’ brand is not afraid to throw light on the contradictions in the world and start a conversation. This is extremely powerful in creating a movement or a crowd of people that can champion your brand and spread the word. Use satire and visual humour and you could be onto a viral winner.

beware ... As a rebellious brand you will come across people that don’t get or simply don’t agree with your standpoint. Don’t be baited into diluting your message - you are getting people talking.

Useful words for your brand character

When I help my clients to develop their visual brands I use keywords to delve deeper behind their brand’s initial character and create something with visual WOW.

Type these words into Pinterest or Google images and see

where they take your brand.

cheeky rebellious

relevant no mucking around

political surreal

contradiction action

lampoon satire

irony caricature

sublime contrast

compare question

argument pose

juxtapose highlight

light up shine

solution results

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designing your brand

your perfect colours

As a thought provoking brand your colours need to look a little more grown up, even when using childish elements such as cartoon and illustration. Try for muted tones, offset with dark colours to give your brand more weight.

your perfect graphics

Get the look by combining graphic elements you don’t normally see together.

• Try big beautiful photos annotated with a bit of handdrawn biro like on the front of this pdf.

• Use relevent images of everyday life next to its topical opposite. • Combine torn out and collage images. • Experiment with some photo filters to emphasise the character of your message such

as a dark retro filter to make your photo seem more menacing (you can find these on Picmonkey and Canva)

your perfect fonts

Your brand is all about the contrasts. Go for big bold title fonts combined with skinny body fonts. Or, if you mainly concentrate on one topic, find a relevant styled handwritten character font that says something about it.

Big fat title font - FatFrankThinner copy font such as Calibri

Grungy title font - nexa rust Sans

Plain copy font that is easy to read such as Sofia Pro

Character title font with a bit of fun - Permenant markerPlain easy to read friendly font such as Futura PT

www.businessbeautician.com

helloI am Katherine Reynolds, owner of The Business Beautician (www.businessbeautician.com)

and I work with wonderful women, like you, to create fabulous online, rock your world, totally

gorgeous businesses that attract customers who LOVE what you do.

As a graphic designer, illustrator and techie geek I have helped many many people move from

little old me brands to go get ‘em online brands.

If you want to create a gorgeous online business yourself I run courses to help you get over the

techie stuff, get out of your own way and design something beautiful that you will have you

bouncing with pride.

Or I can step in and create you a perfect visual brand to take your business to the next level,

send your flare across the online world in a way that’s 100% you and bursts with the same sparks

that made you start your biz in the first place. I don’t do boring or samey or standard so be

prepared for something totally unique and more than a little magical!

Whatever you do, just make it FUN

love Kat xwww.businessbeautician.com