south - the rapid growth blueprint...the rapid growth blueprint the proven system for putting your...
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The Rapid Growth BlueprintThe Proven System For Putting Your Online Customer Acquisition On Autopilot. t:020 8144 4370 e:[email protected]
©Copyright 2015 South Design Ltd https://uk.linkedin.com/in/houlden www.south.co.uk/digital-marketing/
SELECT A TRAFFIC SOURCE
Email Marketing
SEO
Facebook Ads
ConversionRate
Google Adwords
Blogging
YouTube Ads
Step1LEAD MAGNET
Step2
40%
ConversionRate
FREEDOWNLOAD WITHEMAIL OPT-IN
Solves a specific problem
in your specific market
& offers immediate gratification
Retargeting
YES
TRIPWIRE
Step3
£5-20AT-COST CUSTOMERACQUISITION
Super low offer that
converts leads into
customers with a
high perceived value
and a high actual value
Email Follow-upRetargeting
YES
10%
ConversionRate
CORE OFFER
Step4
£50-200FLAGSHIP SERVICEOR PRODUCT
Your mid-range priced
flagship product or service
that is not an impulse buy
and will give your customers
the ”wow experience”
Email Follow-upRetargeting
YES
10%
PROFITMAXIMISER
Step5
SHOULD HAVE
10-30%
PROFIT MARGIN.EXAMPLES:
1. Immediate Upsells2. Cross-Sells3. Slack Adjusters4. Bundles and Kits5. Aliate/CPA Offers6. Premium Subscription
Email Follow-upRetargeting
YES
Retargeting
Email Marketing
Custom Audiences
Social Media
Blogging
CREATE ARETURN PATH