southeast asia - globalglving partner workshop 2016
TRANSCRIPT
welcome
Photo: The Nyaka AIDS Orphans Project
GlobalGiving Workshop
Agenda Introductions 20 min
GlobalGiving Updates 20 min
GG Rewards +activity 60 min
Project Pages 10 min
Break 15 min
Expanding Fundraising Strategy 20 min
Engaging Donors +activity 30 min
Wrap-Up & Feedback 15 min
GlobalGiving: The Story
From WorldBank to GlobalGiving
BRAZIL
4,321
Founded by two former World Bank executives who have created a new, higher-impact way for
individuals & organizations to direct their philanthropy to their choice of high-quality,
trackable projects in the U.S. and around the world.
Together we are building a global movement for social progress. One donor, one project, one community at a time.
I N T R O D U C T I O N S
I N T R O D U C T I O N S
A C T I V I T Y
1. Name
2. Organization 3. Motivation for your work
4. Hopes for 2016
Introductions
O B J E C T I V E
2016
Understanding what is new about GlobalGiving for 2016
O B J E C T I V E
GG Rewards
What are GG Rewards, how do you earn them, why might they be impactful for your organization
O B J E C T I V E
Utilizing GlobalGiving
Distinguishing ways to use GlobalGiving to best increase donors, impact, and involvement
2 0 1 5 I N R E V I E W
145,000 donations
$35 million donated
2,584 Organizations received funding
275 site visits in 37 countries
65% of our nonprofit partners said that GlobalGiving helps them
become more effective not only in fundraising, but overall as an organization
C O M I N G U P I N 2 0 1 6
S K I L L E D G L O B A L G I V I N G S U P P O R T
A p p l y b y J u n e 3 o r
S e p t e m b e r 2
S O C I A L I M P A C T A C A D E M Y
A p p l y b y A u g u s t 8 B e g i n s S e p t e m b e r 6
P H O T O C O N T E S T
D e a d l i n e J u n e 2 9 V o t i n g J u l y 1 8 – 2 2
B O N U S D A Y S
M a r c h , J u n e , S e p t e m b e r
D o n a t i o n s w i l l b e m a t c h e d o n c e r t a i n d a y s
Y E A R E N D C A M P A I G N
O p t - I n D e a d l i n e N o v e m b e r 1 8
R u n s
D e c e m b e r 1 – 3 1
N E W O N B O A R D I N G P R O C E S S
Complete the online
application
1 GlobalGiving
will review the application
within 30 days
2 After approval,
create a project page
3 Fundraise for your program!
4
”Our presence on GlobalGiving’s website has allowed us to tap into a truly global experience… With the help of GlobalGiving
and the now hundreds of donors who have supported our organization through the website over the past several years, we have been able to screen thousands of children and provide life-saving surgeries for children and provide life saving surgerious
for children with congenital heart disease. In short, our partnerships have saved lives and transformed families.
-sean love, china california heart watch
15% Fee Page GlobalGiving doesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of every donation. Why? Because we will amplify your impact. You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.
In 2015, 50% of donors choose to
cover the GlobalGiving fee at
checkout
C O R P O R A T E P A R T N E R S H I P S
C O R P O R A T E P A R T N E R S
Cause Marketing
Gift Cards
Employee Giving
Grantmaking
O B J E C T I V E
2016
Understanding what is new about GlobalGiving for 2016
G L O B A L G I V I N G D A S H B O A R D
GG Rewards are designed to
raise money and increase
effectiveness
GG Rewards are Flexible GG Rewards are Engaging
Partner 0-17 Points
Leader 17–35 Points
Superstar 36+ Points
You can find your status in your DASHBOARD
Effectivness with community
through fundraising
Engagement through learning
E F F E C T I V E N E S S
L E A R N I N G C Y C L E S
Listen Act
Learn
DIY Toolkit GG Webinars Charting Impact
GlobalGiving Site Visit
Feedback Toolkit
Create Your Own Cycle
Listen Learn
Act
A C T I V I T Y
1. Listen … now! 2. How will you Act
3. What might you learn from your action
Create Your Own Learning Cycle
O B J E C T I V E
Learning Cycles
Do you think learning is important to your organization?
Talking Point
E N G A G E M E N T
Fundraising Reporting Participation
Site Visits Email Earn More Points
F U N D R A I S I N G
1 Donations
2 Number of donors
3 Number of
reoccurring donors
R E P O R T I N G
Project
Reports
Thank You
Notes
2016
P A R T I C I P A T I O N
Bonus Days Campaigns
M O R E
Host a GlobalGiving site visit
Site Visits
1/3 of Nonprofit revenue in 2015 was generated by email
Learning and Effectiveness Tool
Other GlobalGiving Webinars
Earn more Points
Do you really want to be a Leader or a Superstar?
(yes.)
Project of the Month
Corporate Partners
Boost in Search
Ranking
O B J E C T I V E
GG Rewards
What are GG Rewards, how do you earn them, and why are they important for your organization
BREAK 15 mintues.
Break
F U N D R A I S I N G
S E T T I N G G O A L S
SMART Goals
Set goals and timelines for your fundraising efforts that are SMART
S pecific
M A R T ime-Bound
ealistic
ction-Oriented
easureable
T O O L S
C A M P A I G N S
Year End Campaign Bonus Days
Photo Contests #GivingTuesday
18% Of all online fundraising happens in December
March 16 Pro-Rated Bonus Day
June 15 GG Rewards Bonus Day
September 21 Time Release
Bonus Day
Photo contests
SayCheese!Wednesday,June20
GG will be the lowest cost option for online fundraising on #givingtuesday. That means no creditcard transaction fees will apply o the first $500,000 raised on GG. And we’re giving away our largest bonus prize ever
#GivingTuesday
F U N D R A I S E R P A G E
$2,474 Raised for Maternal Health in Tanzania
LABOR FOR LOVE
Alison asked supporters to donate $1
for every hour a women in their life
was in labor
$13,477 Nepal Earthquake Relief
M I C R O P R O J E C T S
Fundraise for an individual or activity for three months. Donors often respond to urgent needs
A T T R A C T A N D E N G A G E A F U N D R A I S I N G A R M Y
A D V O C A T E S
Create Fundraising
Advocates.
For your supporters that are passionate about your cause, make them part of your fundraising team!
Create tools to help them reach out to their networks, thus growing your network.
1 Do they care about your organization
and cause?
2 Can they serve as
brand ambassadors?
3 Are they able to
communicate your story well?
4 Do they have a large
network?
5 Are you comfortable
reaching out to them?
Identifying your Advocates
Once you have identified your
fundraising advocates, help them with tools, content, templates,
calendars and support.
A C T I V I T Y
Talk about ways you might support a fundraising advocate
1. Tools 2. Templates 3. Calendars
4. Etc.
Talking Point
D O N O R S
A T T R A C T I N G D O N O R S
1 Project Pages
Create a compelling and attractive Project Page
2 Project Reports allow you to share your
impact with the supporters on GlobalGiving.
P R O J E C T P A G E S
Clean And Consise
Tangible Donation Options
Engaging Title
P R O J E C T R E P O R T S
Write a Project Report at least once every three months and include photos, stories and impact
Constituent Story
Engaging Photos
Clear Language
Progress + Impact
Donors want to know the impact they’ve helped to create with their gifts.
H A V I N G A C L E A R , E N G A G I N G A N D I N S P R I A T I O N A L S T O R Y W I L L H E L P Y O U G A I N N E W S U P P O R T E R S A N D E N G A G E Y O U R C U R R E N T
S U P P P O R T E R S
Use Storytelling to engage donors in your Project Pages and Project Reports
S U M M A R Y
T H E M O T I V A T I O N
T H E C H A L L E N G E
T H E P L A C E
T H E P E O P L E
A C T I V I T Y
1. What could be improved about this Project Report? 2. What is good about this Project Report?
Project Report Critique
h2ps://www.globalgiving.org/projects/provide-health-care-to-45-vulnerable-children/reports/
T H E T A K E A W A Y S
Have a great story.
Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters know why
your organization is important!
Use your story to fundraise.
Use that great story in your fundraising efforts. In your emails highlight stories to engage your supporters.
Connect with your donors.
Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them
on this impact, and inspire them to give again!
R E T A I N I N G D O N O R S
Always Thank Your Donors.
Show your appreciate for all the things your supporters are doing to help your organization by sending them personal,
prompt, and sincere thank you notes. Engage them!
50% of donors prefer
personalization
Versus speed when they are being thanked by the organizations they give to. Pay attention to what they gave
to, if they’ve given before, and ask them why they give!
A C T I V I T Y
What would you want to include in a Thank You note to a donor
Talking Point: Thank You Note
O B J E C T I V E
FUNDRAISING
Distinguishing ways to use GlobalGiving to best increase Fundraising and Awareness
DISASTER RELIEF
2015 Earthquake in Nepal 2015 Ebola Crisis 2015 Typhoon in the Philippines NOW Syrian Refugee Crisis
After a disaster, we reach out to our partners and
activate our networks to help those in need.
After a disaster, we
reach out to our
partners and activate
our networks to help
those in need.
A C T I V I T Y
1. What’s new for 2016? 2. GG Rewards
3. Utilizing GlobalGiving
Review of Objectives
Questions?
thank you