southern co. case study
Post on 17-Oct-2014
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DESCRIPTION
This is a presentation presented by Lori Kasserman of Southern Co. at Yammer on Tour in AtlantaTRANSCRIPT
@LoriKasserman @SouthernCompany Social Media @ SO
Who is Southern Company?
How will you get vital informa2on to employees if company email is down?
VIRUS ALERT: “Here you have” An email virus has entered the system. Delete all emails with the subject line “Here you have.” Do not open the email and do not click any links. If you have clicked the link, contact the IT Help Desk at 8-‐999-‐9110.
How will your employees stay connected during a crisis?
How do you drill for social media crisis response without puGng yourself “out there?”
Add interac2ve conversa2on to communica2on ini2a2ves.
Empower your CEO to connect with employees, like never before.
@LoriKasserman @SouthernCompany