southern sun elangeni, durban ms. mmatšatši ramawela chief executive officer power of one road...
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Southern Sun Elangeni, Durban
Ms. Mmatšatši Ramawela Chief Executive Officer
POWER OF ONE ROAD SHOW
13 MARCH 2015
TBCSA: WHO ARE WE?
Umbrella organisation for travel and tourism in South Africa
Represent interest of organised business
Aim to create a viable environment for business to grow & thrive
Member-based representing all sub-
sectors of T&T
TBCSA: WHO ARE WE?
TBCSA: WHO ARE WE?
TBCSA: WHAT DO WE DO?
Lobby the Public
Sector
Monitor & Influence
developments impacting on
T&T
Facilitate Key Industry
Programmes
TBCSA: FACILIATED PROGRAMMES
Destination Marketing • 1% voluntary tourism levy contribution by tourism businesses• Collaboration with SA Tourism to promote destination
Tourism Knowledge & Market Intelligence • Quarterly business index • Indicates overall health of business performance
Tourism Investment & Promotion • Annual Investment conference: 09 – 11 September 2015 • Knowledge Sharing, Education & Investment Opportunities
Tourism Safety and SecurityCatalyst for a safe and secure environment for tourist and tourism businesses
TBCSA: WHAT HAVE WE ACHIEVED?
SOME OF OUR NOTABLE ACHIEVEMENTS INCLUDE:
Mobilised business in sector to speak with one voice Tourism BEE Charter - 1st sector to establish such as Charter Successful lobbying for a dedicated Ministry for Tourism Actively involved in the promotion of destination SA – contributing close to 10% to SA Tourism’s marketing budget through tourism levy Collaborated with Government to develop National Service Excellence Strategy and National Tourism Sector Strategy Spearheading industry dialogue on a broad range of macro- issues – energy challenges, immigration regulations
WHAT IS THE TOMSA LEVY?
TOMSA LEVY is collected by tourism businesses to create, build andmaintain awareness of South Africa as a top tourist destination through various marketing activities.
WHAT IS THE TOMSA LEVY? The TOMSA levy = 1% of each confirmed booking and Voluntary Does not constitute a tax to the business Added to the bill paid by the client
The levy contributor base is currently over 522 mainly comprising of major hotel chains
WHY COLLECT THE TOMSA LEVY FUND?
Our destination needs marketing exposure around
the worldThe collection of the TOMSA levy provides
the industry with a platform to inform SAT
with on-the ground insights, in terms of the
direction of their marketing activities.
TOMSA’s contribution allows SAT to go the
extra mile in core markets :- the extra
ad, improve PR coverage and
monitoring in the market.
More marketing means more visitors. There is a
correlation between marketing investment
& visitor growth
WHY COLLECT THE FUND?
More visitors means Industry growth, More entrepreneurs
and job creation
South African Tourism is:
the official tourism marketing agency for South Africa
continues to improve in marketing South Africa internationally
has the knowledge, passion and dedication to market our country
Internationally
WHY GIVE S.A TOURISM THE TOMSA LEVY FUND?
MANAGEMENT OF THE TOMSA LEVY
TOMSA is separately registered entity, with its own Constitution is proudly administered by the TBCSA has its own dedicated Board of Directors of levy collecting
businesses has its own bank accounts is audited separately 93% of TOMSA funds are transferred to SA Tourism on quarterly
basis has a 3 year MOU governing its relationship with SA Tourism and TBCSA Executives meet with SA Tourism Board and
Executives quarterly
MANAGEMENT OFTHE LEVY
WHO CONTRIBUTES?
Hotels
Car Hire
Resorts
Game Lodges
Tour Operators Travel Agencies Guest Houses
B & B 's
Conference Venues
• HOTELS – 387• CAR HIRE – 7• B & B – 11• GUEST HOUSES – 30• GAME LODGES – 32• RESORTS – 20• TOUR OPERATORS – 23• TRAVEL AGENCIES – 11• CONFERENCE VENUES - 3
TOMSA COLLECTIONS = VISITOR GROWTH TOMSA COLLECTIONS VS VISITOR GROWTH
2009 2010 2011 2012 20130
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
TOMSA levy collections vs Visitor arrivals 2009 - 2013
TOMSA COLLECTIONSVISITOR ARRIVALS
Mill
ion
Since its inception in 1998, TOMSA has grown from collecting R26 million to collecting in excess of R100 million 16 years later.
Last year, over R120 million was collected from tourism businesses
This figures are indication of commitment between private sector and the country’s destination marketing organisation, South African Tourism
The promotion of South Africa has increased and is now actively promoted in twelve core markets around the world
ACHIEVEMENTS
What’s in it for me?
Why should you collect and pay over levies?It is the right thing to do! SAT needs more money to
showcase our products to the world and in Mzanzi.
There are many benefits and we continue to negotiate more …..
WHATS IN IT FOR ME?
TOMSA BENEFITS
TOMSA levy contributors establishments that are graded receive 10 % discount on Meetings Africa and Indaba Exhibition rates ( main stand holders
only). 10% discount on grading fees if you are TOMSA levy contributor in good standing
TOMSA contributors whose products have never been graded from 1 May 2012 receive:
Year 1 – 25% Year 2 – 15% Year 3 – 10%
TOMSA levy contributors receive an automatic 3% for BEE rating
TOMSA BENEFITS contd.
TOMSA contributors are offered an opportunity to provide input and receive feedback about the SA Tourism’s annual performance planning process.
SA Tourism conduct workshops prior to exhibitions and events to provide guidance and support to TOMSA levy collectors
Preferential profiling on the SA Tourism website
TOMSA BENEFITS cont.
SAT provide assistance in scheduling meetings with buyers and industry players at trade shows including WTM, ITB, IMAX corporation and other global meetings and events
SAT give preference to tourism levy contributors to take part in speed marketing workshops
Receive preferential rates to attend the HICA and SATTIC
Loading of deals/specials on the TOMSA website home page
TOMSA BENEFITS cont.
TOMSA BENEFITS contd.TBCSA New Project Tourism Safety Initiative (TSI). A national crime prevention and victim support programme for the travel and tourism industry
Assist in eliminating crime in the industry and in the country
Tourism Products are encouraged to report incidents on 0861874 911, send an email to [email protected] or lodge the incident on www.tourismsafety.co.za
SEND US YOUR VIEWS ON NEW TOMSA LEVY CONTRIBUTOR BENEFITS
TOMSA BENEFITS cont.
TOMSA BENEFITS contd.Where it comes from?• Long standing questions from City, Provincial and Local
Tourism Associations• The need to generate additional funding for marketing and
promotions at local levels• Products wanting to see “direct benefits” of the levy in their
localitiesWhats the update on Levy?• Consultations took place in November 2014• Various stakeholders made formal submissions• Awaiting response from KZNTA and MECTBCSA View on the proposed levy?• Avoid proliferation of levies – Treasury is watching
TOMSA & Proposed KZN Levy
TOMSA BENEFITS contd.TBCSA View on the proposed levy?• Already submitted our views/position to MEC through KZNTA
and National Minister of Tourism• Urge industry to Avoid proliferation of levies – Treasury is
watching• Lets not dilute the TOMSA initiative – instead, we need to
grow it• Needs of City, Provincial and Local Tourism Associations can
still be achieved - discuss with SAT• SAT need to convene dialogue sessions with these
stakeholders – find an approach with private sectors/TBCSA can support
• Strengthen TEAM SA
TOMSA & Proposed KZN Levy
THANK YOU
Please join us and become a levy contributor today!
TOMSA levy adds Value to Tourism
Tel: 012 664 0120 www.tomsa.co.za
Twitter: @tomsa98
THANK YOU