sp comic strip slides
TRANSCRIPT
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
AUGUST INTAKE 2014
SEMESTER 2
Session: Monday 2-4pm
Module: Social Psychology (PSY30203105704)
Lecturer: Mr. Shankar Thiruchelvam
Group Members: Alia Nisa Binti Raflly (0320774)
Amanda Chiong (0320328)
Erica Lo (0319005)
Hau Hui Yee (0320283)
Jonathan Lim (0321119)
Submission Date: June 1st, 2015
SOCIAL PSYCHOLOGY [PSY30203105704]
5 CONCEPTS
STEREOTYPES & DISCRIMINATION
PROSOCIAL BEHAVIOR
COVARIATION THEORY SITUATIONAL (EXTERNAL)
PERSUASION
ATTITUDE FORMATION
STORYLINE
A family saw an Indian old man was beating by a young man on the way
approaching to their hometown because the old man had stolen a row of bread from
his grocery shop. There was quite lot of spectators on the spot watching the dramatic
scene. However, no ones are willing to lend their help to the old man as everyone
knew about the fact that the old man always caught stealing and he is from the
different racial group.
[STEREOTYPE & DISCRIMINATION]
The conflict ended when the police arrived and they figured out the reason that
the old man steal is because of his inability to acquire income to feed his
grandson who has been starving for few days.
[PROSOCIAL BEHAVIOUR]
At the same time, there is a kid hiding at the other side of the scene in his tears
dropping as he saw his grandfather being beaten by the man and can’t make
anything to help his grandfather. He felt anger of his inability to fight back and
help his grandfather and furthermore he shifted his anger towards the spectators
and the young man who didn’t have any sympathize towards his old grandfather
and start to become racism.
[COVARIATION THEORY SITUATIONAL (EXTERNAL)]
The grandparent and grandchild are living in the tent made up of plastic bags
beside the garbage area. After the incident, the old man realize the changes of
his grandchild and even tried to change his extreme thinking towards the other
races.
[PERSUASION]
After a few months, the grandfather had passed away. The young man felt owed
to the grandchild as he shouldn’t treat an old man in that manner although he had
stole his groceries. As a compensate, he was willing to paid the expenses for the
funeral and helped to settle down the grandchild to an orphanage and often visit
him in the weekend. The child was finally aware of his mistakes and changed his
attitude.
[ATTITUDE FORMATION]
#1 Stereotypes & Discrimination
Stereotypes Discrimination
A general belief about a group of people
which involving gender, race, national origin
and other factors.
Can have positive or negative connotations.
May results in becoming prejudicial and
leading to discrimination
The unjust or prejudicial treatment of different
groups of people, especially in the grounds of
race, age or gender.
Directs to racism, ageism and sexism
#2 Prosocial Behavior
Egoistic modelwhen behaviors are done
for selfish reasons
Altruistic modelwhen behaviors are done
for selfless reasons
Positive social actionintended to help others which
include emphatic and concern
for others
#3 Covariation Theory Situational
a person has information from multiple observations, at different times and
situations, and can perceive the covariation of an observed effect and its causes.
FACTORS OF COVARIATION
1. CONSENSUSwould other peoples behave in the same way
1. DISTINCTIVENESSwould the same person acts differently in other situations?
1. CONSISTENCYdoes the individual respond in the same way to the same stimulus but in different contexts?
INTERNAL ATTRIBUTIONSCONSENSUS
LOW
DISTINCTIVENESS
LOW
CONSISTENCY
HIGH
EXTERNAL
ATTRIBUTIONSCONSENSUS
HIGH
DISTINCTIVENESS
HIGH
CONSISTENCY
HIGH
#4 Persuasion
Attempts to influence others’ attitudes or behaviors
Central routeattend to evaluate a given message
Peripheral routeattends to the external cues
e.g. the attratitiveness of the speaker
#5 Attitude Formation
Implicit attitudes
form without our conscious
awareness
occur automatically
unconscious
Explicit attitudes
an attitude that one recognizes and can
control
is formed deliberately
conscious
COMPONENTS OF AN ATTITUDE
AFFECTIVE
what one feels (feelings or emotions)
BEHAVIORAL
what one does (actions)
COGNITIVE
what one think or know (knowledge)