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Deakin University CRICOS Provider Code: 00113B STAKEHOLDER ENGAGEMENT VIA RESEARCH CROWDFUNDING STUART PALMER

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Presentation on research crowdfunding to Deakin School of Information Technology

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Deakin University CRICOS Provider Code: 00113B

STAKEHOLDER ENGAGEMENT VIA RESEARCH CROWDFUNDING

STUART PALMER

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Deakin University CRICOS Provider Code: 00113B

A research crowdfunding initiative between Deakin and PozibleRound 1 – May 2013 – 6 of 8 successfulRound 2 – Sept 2013 – 2 of 3 successfulRound 3 – April 2014 – 5 of 5 successful

Research My World

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Deakin University CRICOS Provider Code: 00113B

Research funding - in many disciplinesLower reporting requirementsHigher success rate than most schemesEngagement with stakeholdersBuild media profile and digital presenceSupporters may be eligible for a tax deduction

The potential upsides

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Deakin University CRICOS Provider Code: 00113B

ow.ly/BTMHc

The Deakin RMW projects

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Deakin University CRICOS Provider Code: 00113B

All-in pledge timeline

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Cum

ulati

ve p

ledg

e to

tal (

% o

f tar

get)

Com

bine

d da

ily p

ledg

es (d

olla

rs)

Combined daily pledges Cumulative pledge total (100%=$58216)

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Deakin University CRICOS Provider Code: 00113B

Relatively small funding

All or nothing funding

Have to allow for project expenses

MUST be able to engage stakeholders

MUST be able to work/build social media

LARGE workload

The other side(s)

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Deakin University CRICOS Provider Code: 00113B

1. the diameter of the Twitter network, the average directed path length, the average undirected path length and the average Erdős number for project principal;

Data from RMW round 1

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0

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Tota

l dai

ly p

led

ges

(100

s o

f d

olla

rs)

Tota

l dai

ly T

witt

er a

ctivi

ty

Tweets+Retweets+Mentions Total Pledges ($100s)

Tweets = dollars!

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Deakin University CRICOS Provider Code: 00113B

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Deakin University CRICOS Provider Code: 00113B

1. the diameter of the Twitter network, the average directed path length, the average undirected path length and the average Erdős number for project principal; and

2. the number of social media shares from the Pozible project website, the total page view count for the project website and the total unique page view count for the project website

Data from RMW round 1

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Deakin University CRICOS Provider Code: 00113B

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Deakin University CRICOS Provider Code: 00113B

…had an engaging idea that public(s) could connect with…worked tirelessly promoting everywhere…cultivated/leveraged social media links…generated a significant donation from an industry partner(s)…directed personal research funds to the project

Successful projects…

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Deakin University CRICOS Provider Code: 00113B

On Aust. Human Rights Commission panelHad project Tweeted by Stephen FryInterviewed by The LancetMANY radio interviewsA LOT of press

Stakeholder engagement

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Deakin University CRICOS Provider Code: 00113B

ow.ly/BTNnw

RMW round 1 evaluation

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Deakin University CRICOS Provider Code: 00113B

ow.ly/BX31e

Thank you for your time