sp140925
DESCRIPTION
Presentation on research crowdfunding to Deakin School of Information TechnologyTRANSCRIPT
Deakin University CRICOS Provider Code: 00113B
STAKEHOLDER ENGAGEMENT VIA RESEARCH CROWDFUNDING
STUART PALMER
Deakin University CRICOS Provider Code: 00113B
A research crowdfunding initiative between Deakin and PozibleRound 1 – May 2013 – 6 of 8 successfulRound 2 – Sept 2013 – 2 of 3 successfulRound 3 – April 2014 – 5 of 5 successful
Research My World
Deakin University CRICOS Provider Code: 00113B
Research funding - in many disciplinesLower reporting requirementsHigher success rate than most schemesEngagement with stakeholdersBuild media profile and digital presenceSupporters may be eligible for a tax deduction
The potential upsides
Deakin University CRICOS Provider Code: 00113B
ow.ly/BTMHc
The Deakin RMW projects
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
0%
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$700
$1,400
$2,100
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$1,500
$3,000
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$9,000
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$1,200
$1,600
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13
Deakin University CRICOS Provider Code: 00113B
All-in pledge timeline
0%
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$2,000
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1312
/05/
2013
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013
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Cum
ulati
ve p
ledg
e to
tal (
% o
f tar
get)
Com
bine
d da
ily p
ledg
es (d
olla
rs)
Combined daily pledges Cumulative pledge total (100%=$58216)
Deakin University CRICOS Provider Code: 00113B
Relatively small funding
All or nothing funding
Have to allow for project expenses
MUST be able to engage stakeholders
MUST be able to work/build social media
LARGE workload
The other side(s)
Deakin University CRICOS Provider Code: 00113B
1. the diameter of the Twitter network, the average directed path length, the average undirected path length and the average Erdős number for project principal;
Data from RMW round 1
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
Tota
l dai
ly p
led
ges
(100
s o
f d
olla
rs)
Tota
l dai
ly T
witt
er a
ctivi
ty
Tweets+Retweets+Mentions Total Pledges ($100s)
Tweets = dollars!
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
1. the diameter of the Twitter network, the average directed path length, the average undirected path length and the average Erdős number for project principal; and
2. the number of social media shares from the Pozible project website, the total page view count for the project website and the total unique page view count for the project website
Data from RMW round 1
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113B
…had an engaging idea that public(s) could connect with…worked tirelessly promoting everywhere…cultivated/leveraged social media links…generated a significant donation from an industry partner(s)…directed personal research funds to the project
Successful projects…
Deakin University CRICOS Provider Code: 00113B
On Aust. Human Rights Commission panelHad project Tweeted by Stephen FryInterviewed by The LancetMANY radio interviewsA LOT of press
Stakeholder engagement
Deakin University CRICOS Provider Code: 00113B
ow.ly/BTNnw
RMW round 1 evaluation
Deakin University CRICOS Provider Code: 00113B
ow.ly/BX31e
Thank you for your time