Planning for public-facing websitesFredrik Holm Waldek MastykarzSenior Program Manager SharePoint MVP

Microsoft Mavention

ARC01

• SPSiteURLs• Device Channels• Image Renditions• SEO features• Design Manager• Translation Services• Managed Navigation• Friendly URLs• Search-driven publishing

What’s new?

Plan web content management• Publishing• Navigation• Building approach• Caching and performance• Disaster Recovery

Plan for publishing

WCM in SharePoint 2013Classic publishing (SP2007/2010)• Structural navigation• CQWP• Site Collection boundary• Authored content

Search-driven publishing (New)• Managed Navigation• Content Search webpart• Cross-site publishing• Intelligent websites

• Content management flexibility via Cross-site publishing• Separation of authoring and publishing• Separation of responsibilities• Content reuse• LOB integration• Decoupling structure from navigation

• Dynamic experiences• Available through customizations• Content targeting• Content recommendations

• Scalability

Search-driven publishing advantages

• May have negative impact on SEO with in-site content

• A new way of doing things• Standard rendering depends on JavaScript

• Quirks• Related queries• XSL-based rendering possible but in manual mode

Search-driven publishing challenges

• Information architecture• In-site or catalogs• Managed or structural navigation• Taxonomy

• Solution architecture• One Site Collection or multiple• Assets location

• Infrastructure architecture• Search

• Knowledge/skillset• Search

Search-driven publishing impact

Sample scenarios

• Leverage new capabilities which require search-driven publishing

• User-centric functionality (intelligent websites)

• Small websites

Search-driven publishing with in-site authoring

Search-driven publishing plus:• Separation of content management

responsibilities• Publication of external content• Content reuse• Centralized management of multilingual

websites• Medium to large websites

Cross-site publishing

Catalogs

• Quick migration of websites from SharePoint 2007 and 2010

Classic publishing model

• Based on requirements choose publishing model• Search-driven publishing• In-site authoring or cross-site publishing?• Consider continuous crawl for content freshness

• Cross-site publishing• Where are the catalogs located?• Will you provide a preview experience?• Where are the assets stored?

• Generic• Information architecture• Workflows• Versioning• Permissions

Plan for publishing

• Determine publishing method and architecturehttp://technet.microsoft.com/en-us/library/jj635878.aspx

• Plan logical architecture for cross-site publishinghttp://technet.microsoft.com/en-us/library/jj635882.aspx

• Plan authoring sites for cross-site publishinghttp://technet.microsoft.com/en-us/library/jj635877.aspx

• Plan publishing sites for cross-site publishinghttp://technet.microsoft.com/en-us/library/jj635879.aspx

• Plan search for cross-site publishinghttp://technet.microsoft.com/en-us/library/jj635875.aspx

Available documentation

Plan for navigation

• Based on the physical structure of the website

• Per-site settings• Inheritance• Show sites• Show pages

• Use with the classic publishing model

Structural navigation

• Defined in the Managed Metadata Service• Decouples the physical structure of the

website from the navigation and URLs• Challenging to combine with subsites!• Use for search-driven publishing

Managed Navigation

ManagedNavigation

• Plan navigation Term Set• Assign responsibilities and permissions• Plan navigation terms• Custom and reused/pinned terms• Friendly URLs• Navigation settings• Term-driven pages

• Plan for SEO• Canonical URLs

Plan for navigation

• Overview of managed navigationhttp://technet.microsoft.com/en-us/library/dn194311.aspx

Available documentation

Plan for website building approach

Websites building approachesSolutions (WSP)• Structured• Repeatable• Costly• More time-consuming• Less error-prone

• De facto business standard for SharePoint

Customizations• Ad-hoc• Some can be exported• Cheaper than Solutions• Shorter time-to-market• More error-prone

• What the rest of the WCM world does

Quiz….

Is public-facing website a business critical solution?

Do you require structured and repeatable deployment for your public-facing website?

Why?

• Less overhead than Solutions• Time• Effort• Money

• Lowers the knowledge bar for the team• More alignment with the lifecycle of a

website

Customization benefits

• Team work• Working space availability• Platform hygiene• Irreversible mistakes• Syncing assets over multiple sites

Customizations challenges

• Choose appropriate approach• Consider leveraging customizations• Plan for all customizations-specific challenges

Plan for website building approach

Plan for caching and performance

• Distributed Cache• BLOB cache• Object cache• Output cache• Anonymous search results cache

Cache types in SharePoint 2013

• Distributed Cache: off limits• BLOB cache: required by Image Renditions• Object cache: custom code• Output cache: optional• Anonymous search results cache:

recommended

Cache types in SharePoint 2013

• Output cache == same content for everyone

• Personalization <> same content for everyone

• Output cache profile on a per-Page Layout basis

Output cache and content personalization

• Everything from SharePoint 2010• Consolidate multiple search queries• Offload complex rendering to the client• Plan for SEO!

Performance considerations

• If performance is important plan for it from day #1

• Plan for static and dynamic content

Plan for caching and performance

• Estimate capacity and performance for WCMhttp://technet.microsoft.com/en-us/library/gg398060.aspx

Available documentation

Plan for disaster recovery

• Where is your content?• Where are your search settings?• Where is your search analytics data?• Catalogs vs. different URLs

Disaster recovery

• Many facets to public-facing websites planning

• Complexity depends on scope• Learn what SharePoint 2013 has to offer to

be successful

Summary

• Mavention Case Studyhttp://blog.mastykarz.nl/go/mavention-case/

• Scenario: Create sites by using cross-site publishinghttp://technet.microsoft.com/en-US/sharepoint/jj872721

• Step-by-step: How to set up a product-centric websitehttp://blogs.technet.com/b/tothesharepoint/archive/2013/02/14/how-to-set-up-a-product-centric-web-site-in-sharepoint-2013.aspx

More information

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