SpaceTweetupFROM A PARTICIPANT TO A MARS TWEETUP ORGANIZER AND A NEW FORMAT OF SPACE COMMUNICATION

Olivia Haider, Austrian Space ForumActa Astronautica (doi:10.1016/j.actaastro.2013.08.005)

ÖWF Zieleworkshop 2013

What is a tweetup?

© NASA

Why?

40% of world‘s7 billion people

go online every day

Social Media in a day

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Source: slideshare.net/nasa/nasagov-metrics-2003-to-2012

Source: slideshare.net/nasa/social-media-at-nasa-2012-edition

ESA

• 2008:Youtube (4.7 Mio views)

• 2009: @esa (113,200 followers)@esa_de (10,500 followers)@esa_it (63,400 followers)@esa_science (34,800 followers)Flickr (345,000 views)

• Facebook (volunteers): 54,153 likes

• Google+:27.500 peopleSamantha: 544,000

• Luca Parmitano:Flickr (80,000), Facebook (76,400 likes), G+ (same as Facebook), #volare Blog

1. Spacetweetup 18. Sep 11

© S

imon B

ierwald

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imon

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© ESA

© Stefan Meiners

19.3 million impressions

© DLR

MarsTweetup 28. Apr 2012

Dachstein Mars Simulation

© OEWF (Katja Zanella-Kux)

© OEWF (Katja Zanella-Kux)

© Martin Stojanovski

1.1 Mio Impressions

Lessons learned

Timeframe > #NASATweetup Community! Archiving tweets Be reachable! Introduction round, badges,

give-aways Location & accessiblity Socializing

#1 BenefitMars Tweetup attendees became

Space Advocats