spain allocine network european movie sites. spain overview of the european movie market why...
TRANSCRIPT
Spain
AlloCine NetworkEuropean Movie Sites
Spain
Overview of the European movie market
Why Internet is a must for distributors ?
AlloCine accross Europe
AlloCine Network
Spanish ad campaign
French ad campaign
UK ad campaign
Overview of the European Movie Market
Admissions 2007
Europe919 million admissions
European Movie Market Share 28.8%
Focus
Admissions 2006 2007 EvolutionFrance 189 178 -5,8%
UK 157 163 3,8%
Germany 137 126 -8,0%
Spain 122 117 -4,1%
Italy 106 120 13,2%
Total 711 704 -1%17%
18% 23%
25%17%
France UK Germany Spain Italy
Source : European Audiovisual Observatory
Why Internet is a must for distributors?
Internet population in Europe (Source: Internet World Stats)
France, UK, Germany, Spain, Italy• 190 million Internet users (total in Europe: 384 million)• Entertainment audience represents 74% of the Internet audience• Entertainement is Movies, TV, Music and Games
Focus on the “Entertainment-Movie” category
The Entertainment-Movie category includes movie and cinema chains sites as well as portal movie sections.
The Top 5*France UK Germany Spain ItalyAlloCine Imdb Imdb Cinetube MediasetPremiere Odeon & UCI Cinestar Y! Movies RaiInternaute Movies Cineworld Filmstarts Filmaffinity MymoviesImdb MyVue Cinemaxx Imdb MSN MoviesCityVox Y! Movies Moviemaze HoyCinema Y! Movies
* Analysis from ComScore and NetRatings - Sept-2008 / Video platforms like Youtube and Dailymotion are excluded
Promote the films• Create buzz from production to theater release• Reach your public with a range of different marketing tools • Direct Marketing (alerts, newsletters…)• Display film content on multiple media channels
Advertise on cinema websites• Low CPM compared to other media• Customised advertising formats• 100% cinema targeted audience• Choice of specific targets (regional, ages…)• Extensive analysis of campaign impact (ROI)
Advantages of using the Internet:
AlloCine across Europe
AlloCine in France
For over 10 years, AlloCine’s objective has been to give Internetusers the best information regarding movies, DVDs and TVSeries, no matter what they’re looking for. This commitment hasallowed AlloCine to work with all distributors (major & independent).
For distributors, AlloCine means:
• Exhaustive, powerful, professional• Equal editorial attention to major and independent films• Tailored-made advertising campaigns
The European Network
With its sucess in France, AlloCine quite naturally began to develop a European Network of movie sites, supported by partner distributors.We accepted the challenge to adapt our editorial, marketing and sales know-how to each country’s specifications.
This Network is two-fold :- A dedicated staff handling country operations- Headquarters (Paris) liaising with each country office and circulating the best pratices and ideas.
AlloCine Network
AlloCine.fr6.3 million unique visitors (1)
200 million page views
AlloCine.com (Belgique)324,000 unique visitors5.5 million page views
Screenrush.co.uk312,000 unique visitors (2)
3 million page views
SensaCine.com155,000 unique visitors (3)
1 million page views
Filmstarts.de630,000 unique visitors (4)
10 million page views
11 million unique visitorsin Europe
Number 1 French movie and TV portal
In the Top 5 Belgium movie sites
In the Top 15 UK movie sites
Launched in August 2008
In the Top 3 German movie sites
(1) – NNR Août 2008 / (2) – Comscore Août 2008(3) – SmartAdserver Août 2008 / (4) – Comscore Août 2008(5) – NNR Août 2008 / (6) – Internal data
AlloCine Sites and Partners
Mymovies.it2.3 million unique visitors (5)
25 million page views
Beyazperde.com970,000 unique visitors (6)
10 million page views
Number 1 Italian movie site
Number 1 Turkish movie site
AlloCine Sites Advertising Partners
Coming Soon : Netherlands, Poland, Sweden, Norway, Switzerland…
Spanish Advertising Campaign: SensaCine and Wanda Vision
Una Amistad Inolvidable
Duration: 2 weeks
Objective: create emotion with big advertising formats
How? Prestitial and customisation of SensaCine (make 100% of the audience aware of the movie)
Bienvenido al Norte (project)
Duration: 1 month
Objective: 1. Raise awareness of this French movie2. Encourage Internet users to view clips, photos
How?1. Distribution of a 4-page leaflet in Yelmo Cinemas2. Media campaign and editorial feature on the site3. Dedicated section sensacine.com/bienvenidoalnorte
French Advertising Campaign: AlloCine and Haut et Court
Tokyo
Duration: 2 weeks
Objective:1. Reach 100% of the moviegoers2. Increase awareness of the movie
How?1. Prestitial and customisation of the Home Page2. Classic formats with a large number of page impressions
UK Advertising Campaign: AlloCine and Pathe
Hunger
Duration: 10 days
Objective:Reach 100% of the moviegoers
How?Prestitial and video ad formats
Contacts
Sales & Marketing contacts
France (www.allocine.fr) : Marine Lafon, [email protected]
UK (www.screenrush.co.uk) : Tom Swalow, [email protected]
Spain (www.sensacine.com) : Pascal Kaszczyk, pkaszczyk @sensacine.com
Germany (www.filmstars.de) : Jürgen Armbruster, [email protected]
Other countries : Laurent Schummer, [email protected] Grégory Ragot, [email protected]
Headquarters in Paris
• Grégoire Lassalle, COO AlloCine Group : [email protected]
• Alexandra Ouzilleau, VP International : [email protected]
• Laurent Schummer, International Sales Manager : [email protected]
• Grégory Ragot, Sales & Marketing Coordinator : [email protected]
• Alexis Geng, International Managing Editor : [email protected]