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INDEX

1. OBTAINING INFORMATION THROUGH THE SURVEYS.

1.1. Delineation of objectives to be covered with the survey.

1.2. Understanding the structure of the questionnaire.

1.3. Preliminary testing of the questionnaire.

1.4. Questionnaire booklet.

2. DEVELOPMENT OF THE SURVEY

2.1. Selection and identification of the sample.

2.2. Developement plan.

2.3. Report about the field work.

3. ANALYSIS AND INTERPRETATION OF RESULTS.

3.1. Results of the survey.

3.2. Statistics used and interpretation of results.

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4. OBTAINING INFORMATION FROM SECONDARY SOURCES.

4. 1. Location of the information.

5. SUMMARY REPORT OF THE MARKET STUDY RESULTS.

5. 1. Market study's conclusions.

6. DECISIONS ON BUSINESS ACTIVITY.

6. 1. Realization of the activity and services.

6. 2. Objectives and input parameters for the project.

7. INTERVIEW WITH ENTREPRENEURS

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1. OBTAINING INFORMATION THROUGH THE SURVEYS.

1.1. Delineation of objectives to be covered with the survey.

We will carry out a questionnaire to a number of 100 persons,

chosen at random and aged between 18 and 70 years. Our aim is to

know the opinion of potential customers about the services we offer

in our business.

The main objective is to obtain all possible information through the

survey, in order to obtain all possible data about potential future

customers and their opinions about the product.

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1.2. Understanding the structure of the questionnaire.

The questionnaire will be carried out on a sample of 100 people

aged between 18 and 70 years: parents, teenagers, young adults

and to elder people. In short, all potential customers since we want

to know their tastes and opinions so as we can offer them everything

they need and are looking for when the buy a product similar to the

one we offer.

The questionnaire is made of eight questions, focused on getting to

know their needs and preferences when it comes to consuming our

product and also on knowing their opinion about the services we

include in our company and whether we should include some more.

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1.3. Preliminary testing of the questionnaire.

We conducted a first trial of the questionnaire in order to check if

there is any mistake in the survey, if a question presents any

degree of difficulty to be answered and if it allows us to obtain and

extract information in an easy and accurate way.

After this test, we found that the survey gave us relevant

information about our potential customers.

1.4. Questionnaire booklet.

Dear Sir or Madam:

May we introduce ourselves. We are managers of a new company

dedicated to ecological farming snails called Snail's House. We

would like to set our firm in the current market.

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Therefore, we decided to survey our potential customers so as we

can know the tastes and preferences of our future customers in

order to be able to provide them all the services required to

influence their choice.

Thank you for your feedback!

1. Age of the respondent. ...............

2. Gender of the respondent.

Woman Man

3. What is your opinion about an ecological snail farm as a business?

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4. Do you eat snails?

Yes No

5. Would you be willing to work in our company?

Yes No

6. Do you think that our business plan has a future?

Yes No

7. As a customer, what would you demand to our company?

8. Would you purchase in our store?

Yes No

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2. Development the Survey

2.1. Selection and identification of the sample

The questionnaire will be carried out at a maximum of 100 people,

aged between 18 and 70 years. The reason is that the services we

offer are valid for both younger customers to the older ones.

We must take into account that according to the age, the

characteristics of a service will be different.

The survey will be carried out face to face, via email and social

networks. We will follow this process: 50 people in the street (city

center and public market), 20 people via email and 30 through social

networks.

Specialized staff in the registration and assessment of data will be

required.

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2.2. Developpement plan.

As mentioned above, the survey will be carried out face to face with

de respondents, via email or through social networks.

In order to carry out the survey we will hire staff specialized in the

following services:

Two workers to survey in the street.

Two workers to survey via email and social networks.

The deadline for completion of the survey is 20 days.

The respondents will be chosen by nonrandom sampling since their

ages must be between those mentioned above.

In face-to-face surveys, we will follow a few guidelines: checking the

time and date of the survey and identification of respondents.

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2.3. Report about the field work.

The surveys were carried out within the established deadline

and in the way descripted. The result has been satisfactory and

with a positive assessment, which will help us in the market

research.

Thanks to the surveys we will have all the information in order to

know what is more advantageous for our business and how we

should set it to getting better results.

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3. Analysis and interpretation of results.

3.1. Results of the survey.

- Obtained data

The data we have obtained are as follows:

PEOPLE WHO LOVES OUR SERVICES

PEOPLE WHO LIKE OUR SERVICES

Ni % xi xi·ni N

i

Between 18-25 30 20 27’5 220 8

Between 25-35 20 22’5 42’5 382’5 1

7

Between 35-45 15 20 57’5 460 2

5

Between 45-55 25 22’5 72’5 652’5 3

4

Between 55-70 10 15 87’5 525 4

0

TOTAL 100 100 2.240

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•Arithmetic mean

Calculation:

2.240/40=56

•People who like our services are 56 years old.

• Median

Calculation:

The median interval 25-35; 30/2 = 15

ME = 25 + ((15-8) / 9) * 10 = 32'77. We round and it's 33.

•People who like the most our services are 33 years old.

• Mode

Calculation:

Modal interval; of 25-35 more Hi = 0.9

MODE= 25+(0’8/(0’8+0’8))*10=30

Most people who use our services are 30 years old.

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0

5

10

15

20

25

Between 18-25 Between 25-35 Between 35-45 Between 45-55 Between 55-70

ni

%

•Graphing

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3.2. Statistics used and interpretation of results.

As already described above, the aim of the survey was to obtain

information about the potential customers who purchase and enjoy our

services, as well as to get to know their tastes, preferences and the

impression these services may cause on them and their acceptance.

Once the survey has been finished, one of the questions was analyzed

so as we can obtain the arithmetic mean, median and mode and,

therefore, to obtain the results, a sample of the population has been

obtained , done not randomly, depending on the age of the

respondents.

Through this analysis we have been able to proof that the organic snail

farm has been appreciated by all people, regardless their age.

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4. Obtaining information from secondary sources.

4. 1. Location of the information.

We have first made a previous market survey in order to improve the

idea, whose information comes from different sources.

The first one has been through primary sources carrying out a

survey to the inhabitants of Loja (Granada). The information

collected through is enough to determine the viability of our

company.

Thanks to the survey in our population, we can get a rough idea

about our closest competitors, and those who can most affect our

business. We also have an approximation on the prices of services

offered to the public.

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4. 2. Relevant data and conclusions.

As already explained in the previous section the information that we

have obtained comes from primary sources.

We have also found information about offers and promotions from

the company's competitors to their customers and the services

they offer.

Analyzing all the information obtained, we reach the following

conclusions:

•1st Possible viability of our project, since in Loja, organic trade is

an important factor to bet high; moreover the inhabitants think it

may be an interesting, innovative and original project.

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•2nd Another conclusion is that the idea of ecological breeding of

snails will succeed with the best value for money for the services

offered.

We expect quite favorable economic growth thanks to the different

factors that influence when purchasing products.

5. Summary report of the market study results.

5. 1. Market study's conclusions.

The conclusion that we have reached is that this project is being

carried out with good expectations, and everything will come out in a

favorable and cost-effective way.

Regarding the market in general, we think that competitors will not

suppose a big deal, since they are located several kilometers away

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6. Decisions on business activity.

6. 1. Realization of the activity and services.

After analyzing the results got through the evidences regarding the

market we have reached the conclusion that the project we want to

set is going to be viable, so we can affirm that all the works and

constructions necessary to setting the organic farm of snails will be

carried out.

6. 2. Objectives and input parameters for the project.

We should keep in mind that in order to carry out this project

we must have goals and clear market ideas. These ideas will be

fulfilling the needs of our customers, both in quality and in price.

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•Expectations about the business acceptance.

•According to the expectations about the results obtained through

the different studies carried out, the acceptance of our company is

expected to be very good. This is because people accept the project

as something innovative and eco-friendly, so it is expected to be

successful.

•Expected growth.

At the beginning we expect a medium/low catchment of customers,

due to the already existing businesses in the market.

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But the company advertising will be based on informing the kind of

product we will offer. In addition we will distribute brochures with a

price list.

We expect a high growth in a short-term which will affect us in very

positive way in sales and, therefore, in the benefits we expect to

obtain.

7. Interview with entrepreneurs

In this part of the project we include the interview made to another

company dedicated to the same sector of activity in which we want

to specialize.

Some of the questions were:

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1. Your company specializes in the production of fat snails.

Why? Is the little snail more problematic?

-Well, what I exactly do is the first phase of this breeding. My

product is not the snail for sale. I what I do is nearly at 100 percent

snail breeding to make possible a fast and easy fattening.

2. Then, are your customers snails farms themselves?

-They can be farms dedicated to the heliciculture in exclusive or

farmers who have plots that want to make them profitable and set it

as another type of cultivation.

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3. Is your activity as profitable as the one of the already bred

snails?

-No. We are the first step of a production cycle. Profitability is much

bigger as the cycle progresses. The producer per kilogram of snail

has a larger margin.

4. What are the facilities like?

-They are closed facilities in a kind of a 200 square meters industrial

unit, where the breeding, selection and fry incubation phase is

developed and a first kick-off phase. them constantly.

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And, then, the outdoor area, consisting of a garden of about 4. 000

meters where they are fattened. We think that, according to

contact maintained with several customers, we need a minimum

volume of players in order to supply them constantly.

5. Tell us about the investment you had to made to start the

business.

-The whole project supposes 240.000€. 30 % is financed by

“Leader founds”. Then I'm in conversations with some other

partners and which will contribute with another part, and the rest is

my own funds.

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6. Do this activity generate much employment?

- It is expected to provide full-time employment to six people when

the business will be working full speed. But only in the

reproduction. We must take into account that the recollection is

made by hand as well as the fattening tasks.

More or less 3. 000 square meters dedicated to fattening suppose

what is called half-UTA (agricultural work unit), which is more or

less 4 hours a day, so 6. 000 square meters occupies one person

the whole year. As our production in a first phase may supply to 20

or 40 hectares for fattening, we may have about 100 people

dedicated to a thing which is not established yet in the region.

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