spanish peaks resort retreat from the ordinary!
DESCRIPTION
Spanish Peaks Resort Retreat from the Ordinary!. Brian Dolan Rob Salaki Frank J. Bruno Chris Joyce Erin Flanagan. History. Founded in 2002 Private Golf/Ski Community Old Indian Crow legend Abraham Lincoln. Situation Analysis. Second/Third Home Social Appeal for “Montana” Untamed west - PowerPoint PPT PresentationTRANSCRIPT
Spanish Peaks ResortSpanish Peaks ResortRetreat from the Ordinary!Retreat from the Ordinary!
Brian DolanBrian DolanRob SalakiRob Salaki
Frank J. BrunoFrank J. BrunoChris JoyceChris Joyce
Erin FlanaganErin Flanagan
HistoryHistory Founded in 2002Founded in 2002
Private Golf/Ski Private Golf/Ski CommunityCommunity
Old Indian Crow legendOld Indian Crow legend
Abraham LincolnAbraham Lincoln
Situation AnalysisSituation Analysis Second/Third HomeSecond/Third Home
Social Appeal for “Montana”Social Appeal for “Montana” Untamed westUntamed west
Escape from Busy life to serenityEscape from Busy life to serenity ““Get Away”Get Away”
ProspectProspect Who: Philip VanderwallWho: Philip Vanderwall
Where: From ConnecticutWhere: From Connecticut
Why: (same as in Situation Analysis)Why: (same as in Situation Analysis)
How: Informed through Direct Mail How: Informed through Direct Mail
Why Spanish Peaks?Why Spanish Peaks? Last undeveloped western ski marketLast undeveloped western ski market
First Entry, unspoiled MontanaFirst Entry, unspoiled Montana
Heritage – Yellowstone National ParkHeritage – Yellowstone National Park
Hotness, great appealHotness, great appeal
Remote but not removedRemote but not removed
Marketing MixMarketing Mix ProductProduct
PricePrice
PlacePlace
PromotionPromotion
Promotional PlanPromotional PlanAdvertisingAdvertising
Use New and Current AdsUse New and Current Ads MagazinesMagazines Wall Street JournalWall Street Journal Painted PostersPainted Posters ““Built-out” ski areasBuilt-out” ski areas
Sales PromotionSales Promotion General MotivesGeneral Motives
GMC Celebrity Pro-Am Golf TournamentGMC Celebrity Pro-Am Golf Tournament
Bottom LineBottom LineAttraction + Awareness = AdvancementAttraction + Awareness = Advancement
Marketing ObjectiveMarketing Objective Past/PresentPast/Present
July 2004 July 2004 80 members80 members
Clubhouse CompletionClubhouse Completion
$37 mil. Infrastructure $37 mil. Infrastructure Improvements Improvements Summer 2004Summer 2004
FutureFuture
Spring 2006Spring 2006 296 members296 members
Lodge CompletionLodge Completion