spar - global voluntary retail chain · 2014-09-23 · spar local support •independent retailers...
TRANSCRIPT
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SPAR - global voluntary retail chain Penny van der Kaars
Communications manager, SPAR International B.V.
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SPAR was founded in The Netherlands in 1932 by
Adriaan van Well
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DE SPAR Door Eendrachtig Samenwerken Profiteren Allen Regelmatig
- all will benefit from united co-operation
The SPAR Brand
Adriaan van Well and 14 other like minded people founded DESPAR in 1932
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1940’s / 1950’s: SPAR grows in Europe
1960’s / 1970’s: Africa & Japan
1980’s / 1990’s: Eastern Europe
The new Millennium : Russia, Asia, Middle East
The Brand Spreads
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Our Mission
To ensure that SPAR remains the world’s largest supermarket chain
To continue building SPAR as a global brand by Growing our Future Together
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Convenience
Neighbourhood
Family shopping
Choice / Value
One Brand – 4 Formats
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Multi-Format Retail Strategy
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Focus on Fresh, Value, Service
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12,126 SPAR Stores
35 Countries
4 Continents
€ 32 Billion Retail Sales in 2013
Global sales +4.1% in 2013*
*in constant currency values
SPAR Worldwide
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Expansion across Russia :
Kaliningrad to Siberia
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Licences have been issued to partners operating in :
South Africa
Namibia
Botswana
Zimbabwe
Zambia
Nigeria
Mozambique
Angola
Africa
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Licences granted to partners in provinces:
Shandong
Guangdong
Shanxi & Inner Mongolia
Sichuan
Henan
and a licence to a separate partner for the city of
Beijing
China
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UAE
Qatar
Lebanon
Oman
Middle East
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SPAR & Sponsorship
• Internationally – European Athletics
• Nationally
• Regionally
• Locally
• Jointly between retailers
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European Athletics
• Since 1996
• Proud partner
• Championship level
• Indoor, Outdoor, Cross-Country
• Livestreaming partner since 2012
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SPAR International website –
communicating globally
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Facebook – consumer focused
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What do we do with the
sponsorship?
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• Brand visibility generator
• Working together for constant improvement
• Individual athletes and teams
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Additionally...
• Varied locations
• Professional
• Consistency
• Evolving process
• Consumer prizes
• Hospitality
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SPARK
• Kids Athletics Park – encouraging
children to become involved in
athletics through simple activities in the
areas of run, jump, throw
• Concept developed, tested and
shared with SPAR Partners
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SPAR Nutriti on Zone
• Moving into promotion of healthy
lifestyles combining nutrition awareness
and exercise
• Activation at EA events
• Website launched for Zurich 2014
(www.sparnutritionzone.com)
• Concept developed, tested and
shared with SPAR Partners
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SPAR Local Support
• Independent Retailers support diverse
local activities, including sport & culture
• , SPAR may become involved with
sponsorship regionally; and
• Nationally
• The type of event, scale of involvement
varies according to budget, fit to
marketing strategy, personal investment
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32
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SPAR Ireland
• Partner with Irish Athletics
• Promoting running from 5km
• Healthy living for kids – www.sparkids.ie
• Staff healthy weight loss campaign
• Healthy cooking & eating
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SPAR South Africa
• 5km / 10km city runs
• International netball
• Amafela football team
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Kwa-Zulu Natal Club
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Thank you for your attention