sparc webcast: open education week on campus
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@SPARC_NA
Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Open Education Week on Campus
A Free SPARC WebcastFebruary 6, 2014
More information: http://sparc2.arl.org/civicrm/event/info?reset=1&id=130
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Webcast Speakers
• Mary Lou Forward (@ocwnews) Executive Director of OpenCourseWare Consortium
• Ethan Senack (@higheredpirg) Higher Education Associate with USPIRG
• Nicole Allen (@txtbks) Director of Open Education for SPARC
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Webcast Participants
• Take a moment to introduce yourself using the chat window. Tell us your name, institution, and anything else you’d like to share.
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
http://www.slugbooks.com
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
$1,207Average student budget for
books and supplies for 2013-2014 year
http://trends.collegeboard.org/college-pricing/figures-tables/average-estimated-undergraduate-budgets-2013-14
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
http://www.gao.gov/products/GAO-13-368
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Open Educational Resources
Textbooks and other academic materials that are published under a license permitting
everyone to freely use, adapt and share the content.
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
(1) FreeDistributed for immediate
access and use for zero cost.
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
(2) Open LicenseAmends the default “All Rights
Reserved” terms of © to “Some Rights Reserved,”
granting blanket permission in advance to everyone to use
the material
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
• Reduce costs 80-100%• Expand digital and print access
• Enable better teaching • Spread knowledge faster
Why OER?
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
• Increase awareness of OER• Expand the use of OER by faculty• Support creation of quality OER
How to Impact OER?
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Open Education Week
March 10-15 (+/-)
www.openeducationweek.org @openeducationwk
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Mary Lou ForwardExecutive DirectorOpenCourseWare Consortiumwww.ocwconsortium.org@ocwnews
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
What is Open Education Week?
Global event to raise awareness about open education.
Featuring:
• Informational and inspirational videos• Online events (lectures, webinars, live streams)• Face to face, local events• Resources• Opportunities for interaction
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
www.openeducationweek.org
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Schedule of 2013 events
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Social media:
#openeducationwk
Facebook: Open Education Week YouTube channel: Openeducationwk
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
www.openeducationweek.org
Call for contributions through Feb 28
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ethan SenackHigher Education AssociateU.S. PIRGwww.uspirg.org@higheredpirg
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ethan SenackHigher Education Associate
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
New Student PIRGs Study
-2039 students- 163 campuses- 34 states
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
• 65% of students decided against buying a textbook because it was too expensive, 94% of these students were concerned it would impact their grades
• Almost half said textbook costs impact how many/which classes they took
New Student PIRGs Study
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
• 82% said they would do significantly better in a course if the textbook was free online and the print copy was optional (i.e. open textbooks)
New Student PIRGs Study
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
New Student PIRGs Study
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
New Student PIRGs Study
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
• Students are ultimately the beneficiaries of OER
• Students are effective messengers
• We need an army
Why Work With Students?
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
1. Focus on affordability.
Generally speaking, students are interested in OER for one thing, and one thing only – cheaper textbooks. The key to attracting and motivating students is to present OER as a solution.
Tips: Working With Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
2. Explain why OER is a solution.
Students want lower costs next semester, not next decade. They tend to fight hardest for immediate solutions: renting, used books, reserve copies, etc. To gain student support, it is important to provide context for why OER is a solution worth fighting for.
Tips: Working With Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
3. Don’t overcomplicate things.
Most students don’t understand open licensing – and that’s OK. Students can appreciate and advocate for OER as a solution without knowing the ins and outs of the different licenses, etc – all they need is a practical understanding (stay tuned).
Tips: Working With Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
4. Start with “Open textbooks”
“OER” and “educational resources” are foreign terms to students. It’s best to focus on the most familiar form of OER, “open textbooks.”
Tips: Working With Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
What are open textbooks?1. Comparable: like any other text –
similar material and format, sold in the bookstore
2. Affordable: low-cost in print and digital form – read free online, download printable PDF and/or buy a hard copy for $20-40.
3. Flexible: professors can legally create their own version of the textbook by removing unwanted sections and adding new material.
Explaining OER to Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Why support open textbooks?1. Savings: professors who adopt open
textbooks save students 80% on average, that’s $10,000 for the typical 100-student class.
Explaining OER to Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Savings vs. New Books
Source: www.studentpirgs.org/textbooks/research
Used books
E-books
Rentals
Open Textbooks
0% 20% 40% 60% 80%
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Why support open textbooks?1. Savings: professors who adopt open
textbooks save students 80% on average, that’s $10,000 for the typical 100-student class
2. Options: students can choose whichever print or digital format they want, all at low costs
Explaining OER to Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
66%Keep Some
34%Rent All
75%Prefer print
25%Prefer digital
Student Preferences
Source: www.studentpirgs.org/textbooks/research
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Why support open textbooks?1. Savings: professors who adopt open
textbooks save students 80% on average, that’s $10,000 for the typical 100-student class
2. Options: students can choose whichever print or digital format they want, all at low costs
3. Change: major publishers have a stranglehold on the market, and the best way to change that is to increase competition with OER
Explaining OER to Students
@SPARC_NA
Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Why take action now?1. Self Interest: if your professor chooses
an open textbook, you could save hundreds next semester!
2. Define the Enemy: this is the best way to fight back against publisher rip-offs
3. Stress Urgency: faculty are choosing books for next term right now, and students are the best hope to tell them about OER
Explaining OER to Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Student Groups• Student government
• Political, consumer or social justice groups, like PIRG, Campus Progress, Young Dems, etc.
• Academic clubs and societies
• Fraternities and sororities
• Environmental or cultural groups
Outreach to Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Individual students• Ask professors to recommend students,
or offer extra credit for participating
• Create opportunities for students to self-identify: sign up form, posters, flyers, info sessions
• Distribute materials to help students take action on their own
Outreach to Students
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Open Education Week Ideas and
Resources
@SPARC_NA
Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
• Increase awareness of OER• Expand the use of OER by faculty• Support creation of quality OER
How to Impact OER?
@SPARC_NA
Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ideas: Events
• Invite an OER speaker to campus• Construct an OER panel–Good Panelists: Student, Faculty
(Author? Adopter?), Bookstore, Librarian
• Round table or brown bag lunch
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ideas: Presentations• Set up presentations to
academic departments about OER
• Present at student government or faculty senate meeting
• Set up a meeting with the provost (best to do in conjunction with students)
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ideas: Virtual
• Organize a webcast about OER, possibly collaborating with other campuses
• Look on www.openeducationweek.org for great events to promote
• Organize a viewing party of a virtual event
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ideas: Displays
• Set up a display of open textbooks in the library. Order hard copies of open textbooks, then set them up next to copies of expensive textbooks. Add large price tags, and potentially set up a computer with a digital copy too.
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Open Textbook• Free online
• Free PDF
• Free ePub
• Print $49.73
• Instructor can adapt and distribute
http://openstaxcollege.org/textbooks/college-physics
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
http://www.bkstr.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10001&categoryId=9602&langId=-1&productId=4000000000002535744&storeId=216405&productStoreId=216405
Traditional Textbook
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Ideas: Media
• Call the campus paper and pitch them on doing an Editorial or Op-Ed about OER during Open Education Week
• Write a letter to the editor in response to a recent article about OER (easier)
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http://www.mndaily.com/opinion/letters-editor/2013/11/24/franken-deserves-praise-support-open-textbooks
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ideas: Communications
• Coordinate a faculty-wide, or campus-wide e-mail about OER
• Tweet from library or campus account (mention @openeducationwk)
• Pick a hashtag and ask people to tweet why OER matters to them
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ideas: Resources
• Print OER fact sheets and make available in library
• Print copies of the Student PIRGs report
• Create bookmarks or other swag• Create a video about OER and
disseminate through social media
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Ideas: Visibility
• Change screen savers on computers
• Feature on library website• Banners • Posters• T-shirts
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Resources: OER Speaker List
• SPARC is assembling a list of OER speakers from across North America
• Contact us to get recommendations and help you get in touch
Coming soon at www.sparc.arl.org
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Resources: SPARC Toolkit
• How to’s for the ideas listed here• Sample fact sheet, talking points,
op-ed, campus email, tweets• Other resources?• Contributions?
Coming soon at www.sparc.arl.org
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Resources: SPARC Webcast
• SPARC will organize a webcast about OER during Open Education Week that you can promote on campus
• It will be recorded and posted online for campuses celebrating Open Education Week on different weeks
Coming soon at www.sparc.arl.org
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
Resources: Website
www.openeducationweek.org
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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org
SPARC Webcast: Open Education
Week on Campus• Mary Lou Forward (@ocwnews)
Executive Director of OpenCourseWare Consortium
• Ethan Senack (@higheredpirg) Higher Education Associate with USPIRG
• Nicole Allen (@txtbks) Director of Open Education for SPARC