sparc webcast: open education week on campus

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@SPARC_NA Scholarly Publishing &Academic Resources Coalition www.sparc.arl.org Open Education Week on Campus A Free SPARC Webcast February 6, 2014 More information: http://sparc2.arl.org/civicrm/event/info?reset=1&id= 130

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@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Open Education Week on Campus

A Free SPARC WebcastFebruary 6, 2014

More information: http://sparc2.arl.org/civicrm/event/info?reset=1&id=130

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Webcast Speakers

• Mary Lou Forward (@ocwnews) Executive Director of OpenCourseWare Consortium

• Ethan Senack (@higheredpirg) Higher Education Associate with USPIRG

• Nicole Allen (@txtbks) Director of Open Education for SPARC

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Webcast Participants

• Take a moment to introduce yourself using the chat window. Tell us your name, institution, and anything else you’d like to share.

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

http://www.slugbooks.com

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

$1,207Average student budget for

books and supplies for 2013-2014 year

http://trends.collegeboard.org/college-pricing/figures-tables/average-estimated-undergraduate-budgets-2013-14

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

http://www.gao.gov/products/GAO-13-368

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

“Broken Economics”

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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Open Educational Resources

Textbooks and other academic materials that are published under a license permitting

everyone to freely use, adapt and share the content.

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

(1) FreeDistributed for immediate

access and use for zero cost.

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

(2) Open LicenseAmends the default “All Rights

Reserved” terms of © to “Some Rights Reserved,”

granting blanket permission in advance to everyone to use

the material

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

• Reduce costs 80-100%• Expand digital and print access

• Enable better teaching • Spread knowledge faster

Why OER?

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

• Increase awareness of OER• Expand the use of OER by faculty• Support creation of quality OER

How to Impact OER?

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Open Education Week

March 10-15 (+/-)

www.openeducationweek.org @openeducationwk

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Mary Lou ForwardExecutive DirectorOpenCourseWare Consortiumwww.ocwconsortium.org@ocwnews

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

www.ocwconsortium.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

What is Open Education Week?

Global event to raise awareness about open education.

Featuring:

• Informational and inspirational videos• Online events (lectures, webinars, live streams)• Face to face, local events• Resources• Opportunities for interaction

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

www.openeducationweek.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Schedule of 2013 events

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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Social media:

#openeducationwk

Facebook: Open Education Week YouTube channel: Openeducationwk

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

www.openeducationweek.org

Call for contributions through Feb 28

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ethan SenackHigher Education AssociateU.S. PIRGwww.uspirg.org@higheredpirg

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ethan SenackHigher Education Associate

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

New Student PIRGs Study

-2039 students- 163 campuses- 34 states

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Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

• 65% of students decided against buying a textbook because it was too expensive, 94% of these students were concerned it would impact their grades

• Almost half said textbook costs impact how many/which classes they took

New Student PIRGs Study

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

• 82% said they would do significantly better in a course if the textbook was free online and the print copy was optional (i.e. open textbooks)

New Student PIRGs Study

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

New Student PIRGs Study

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

New Student PIRGs Study

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

• Students are ultimately the beneficiaries of OER

• Students are effective messengers

• We need an army

Why Work With Students?

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

1. Focus on affordability.

Generally speaking, students are interested in OER for one thing, and one thing only – cheaper textbooks. The key to attracting and motivating students is to present OER as a solution.

Tips: Working With Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

2. Explain why OER is a solution.

Students want lower costs next semester, not next decade. They tend to fight hardest for immediate solutions: renting, used books, reserve copies, etc. To gain student support, it is important to provide context for why OER is a solution worth fighting for.

Tips: Working With Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

3. Don’t overcomplicate things.

Most students don’t understand open licensing – and that’s OK. Students can appreciate and advocate for OER as a solution without knowing the ins and outs of the different licenses, etc – all they need is a practical understanding (stay tuned).

Tips: Working With Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

4. Start with “Open textbooks”

“OER” and “educational resources” are foreign terms to students. It’s best to focus on the most familiar form of OER, “open textbooks.”

Tips: Working With Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

What are open textbooks?1. Comparable: like any other text –

similar material and format, sold in the bookstore

2. Affordable: low-cost in print and digital form – read free online, download printable PDF and/or buy a hard copy for $20-40.

3. Flexible: professors can legally create their own version of the textbook by removing unwanted sections and adding new material.

Explaining OER to Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Why support open textbooks?1. Savings: professors who adopt open

textbooks save students 80% on average, that’s $10,000 for the typical 100-student class.

Explaining OER to Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Savings vs. New Books

Source: www.studentpirgs.org/textbooks/research

Used books

E-books

Rentals

Open Textbooks

0% 20% 40% 60% 80%

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Why support open textbooks?1. Savings: professors who adopt open

textbooks save students 80% on average, that’s $10,000 for the typical 100-student class

2. Options: students can choose whichever print or digital format they want, all at low costs

Explaining OER to Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

66%Keep Some

34%Rent All

75%Prefer print

25%Prefer digital

Student Preferences

Source: www.studentpirgs.org/textbooks/research

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Why support open textbooks?1. Savings: professors who adopt open

textbooks save students 80% on average, that’s $10,000 for the typical 100-student class

2. Options: students can choose whichever print or digital format they want, all at low costs

3. Change: major publishers have a stranglehold on the market, and the best way to change that is to increase competition with OER

Explaining OER to Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Why take action now?1. Self Interest: if your professor chooses

an open textbook, you could save hundreds next semester!

2. Define the Enemy: this is the best way to fight back against publisher rip-offs

3. Stress Urgency: faculty are choosing books for next term right now, and students are the best hope to tell them about OER

Explaining OER to Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Student Groups• Student government

• Political, consumer or social justice groups, like PIRG, Campus Progress, Young Dems, etc.

• Academic clubs and societies

• Fraternities and sororities

• Environmental or cultural groups

Outreach to Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Individual students• Ask professors to recommend students,

or offer extra credit for participating

• Create opportunities for students to self-identify: sign up form, posters, flyers, info sessions

• Distribute materials to help students take action on their own

Outreach to Students

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Open Education Week Ideas and

Resources

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

• Increase awareness of OER• Expand the use of OER by faculty• Support creation of quality OER

How to Impact OER?

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ideas: Events

• Invite an OER speaker to campus• Construct an OER panel–Good Panelists: Student, Faculty

(Author? Adopter?), Bookstore, Librarian

• Round table or brown bag lunch

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ideas: Presentations• Set up presentations to

academic departments about OER

• Present at student government or faculty senate meeting

• Set up a meeting with the provost (best to do in conjunction with students)

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ideas: Virtual

• Organize a webcast about OER, possibly collaborating with other campuses

• Look on www.openeducationweek.org for great events to promote

• Organize a viewing party of a virtual event

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ideas: Displays

• Set up a display of open textbooks in the library. Order hard copies of open textbooks, then set them up next to copies of expensive textbooks. Add large price tags, and potentially set up a computer with a digital copy too.

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Open Textbook• Free online

• Free PDF

• Free ePub

• Print $49.73

• Instructor can adapt and distribute

http://openstaxcollege.org/textbooks/college-physics

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ideas: Media

• Call the campus paper and pitch them on doing an Editorial or Op-Ed about OER during Open Education Week

• Write a letter to the editor in response to a recent article about OER (easier)

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ideas: Communications

• Coordinate a faculty-wide, or campus-wide e-mail about OER

• Tweet from library or campus account (mention @openeducationwk)

• Pick a hashtag and ask people to tweet why OER matters to them

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ideas: Resources

• Print OER fact sheets and make available in library

• Print copies of the Student PIRGs report

• Create bookmarks or other swag• Create a video about OER and

disseminate through social media

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Ideas: Visibility

• Change screen savers on computers

• Feature on library website• Banners • Posters• T-shirts

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Resources: OER Speaker List

• SPARC is assembling a list of OER speakers from across North America

• Contact us to get recommendations and help you get in touch

Coming soon at www.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Resources: SPARC Toolkit

• How to’s for the ideas listed here• Sample fact sheet, talking points,

op-ed, campus email, tweets• Other resources?• Contributions?

Coming soon at www.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Resources: SPARC Webcast

• SPARC will organize a webcast about OER during Open Education Week that you can promote on campus

• It will be recorded and posted online for campuses celebrating Open Education Week on different weeks

Coming soon at www.sparc.arl.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

Resources: Website

www.openeducationweek.org

@SPARC_NA

Scholarly Publishing &Academic Resources Coalitionwww.sparc.arl.org

SPARC Webcast: Open Education

Week on Campus• Mary Lou Forward (@ocwnews)

Executive Director of OpenCourseWare Consortium

• Ethan Senack (@higheredpirg) Higher Education Associate with USPIRG

• Nicole Allen (@txtbks) Director of Open Education for SPARC