sparkling logic product camp 2011 silicon valley
DESCRIPTION
My talk was voted at Product Camp 2011 Silicon Valley. I shared my PM experience leading User Feedback sessions for B2B software products in a fun and productive way. For questions, email me at cmatignon AT sparklinglogic DOT comTRANSCRIPT
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
Gamification: Turning Customers Into Advocates & Prioritizing
Requirements
Carole-Ann MatignonCo-Founder & CEO
[email protected]: CMatignon & SparklingLogic
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
User Group Feedback Session:Feel the Love!
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
How to change that?
You make the RulesAndMake it Fun for everyone…
Gamification!
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What I did…
“Monopoly” Game• Ideally 5-10 Round Tables – 6-8 Customers– 1 Product Moderator– 1 Speaker (Customer)
• Product Manager Leads overall session
• Each customer receives 10M Product Bucks
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
My Rules…
First Round:
Top 3 best features
Second Round:
Top 3 lacking
features
Third Round:
The Vote
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What Worked…
• Dynamics– No ranting, no grumbling, no bore
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What Worked for me…
• Quantitative AND Transparent– $$ had to have Name & Company to be counted
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What Worked for Prioritization…
• $1M on 10 Features or $10M on 1 Feature
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What Worked… Most Importantly!
• Customers took ownership of their features!– Customers had
to pitch for their features
– They started answering each other
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What Customers Liked…
• Transparency– Year over year,
results were published and tracked
– Customers who got features implemented in past year were the loudest!!! Happy & Loud
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What did not Work so Well…
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What Surprised Me?
• We have never been surprised!
• Granted, we did a lot of– Customer visits or phone
discussions– Customer engagement in
Community– Etc.
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
What happened next?
• Expanded to other less mature products
• Same Success!
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
How about Your Game
Experiments?
© 2011 Copyright Sparkling Logic, Inc. – Company Confidential
Thank You!Carole-Ann Matignon
Co-Founder & [email protected]
Twitter: Cmatignon & SparklingLogic(408) 834-7002