Social Networking Part I.

How do you make social networking effective?

Developed by Diane Rines, Founder Pros Communities© 2010 DBA Wise Career Move LLC, Toll-free 877-735-6288, All Rights Reserved

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What is social networking?

Lee LeFever @ CommonCraft defines Social Networking

Ron Jones, President @ Symetri Internet Marketing defines: "Social media essentially is a category of online

media where people are talking, participating, sharing, networking, and bookmarking online.

There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook.”

Examples – Blogs, websites, mobile apps, chat, video

Why Social networking?

Pervasive, ubiquitous, free advertising

High return on marketing spend Distinguish yourself in a flooded job

market

And yet there is room for complete revolution of ideas, operations, and job force training.

Why is social media powerful?

Social Media Stats

As Albert Einstein says "You have to learn the rules of the game and then you have to play them better than anyone else."

Plan what you say

Why?

Recruiters scour social networks and associations by industry, and career specific keywords. Social Networking is the single most effective way to sell a product or land a job.

“Differentiate Yourself” within your Social Network

Relationships Recommendations Brand name Biography Twitter, Facebook, LinkedIn Industry Associations White Papers, Blogs,

Presentations 

Analyze and Apply Your Strengths

Now use your differentiated skills, interests, and experience and target your market.

Benefits of a Social Network

Within Social Networks we learn from other professionals, promote our skills, participate in discussions and ask for feedback. Thanks to Internet search engines, there is a ton of free information on the internet. Everything from tutorials on Twitter, Facebook, Linkedin, entrepreneurship, advertising, and traffic monitoring.

Can it be overwhelming? Do you have to monitor what you say and what you sell? … Absolutely!

Manage your reputation online. Why? "Blocking access to social media at work doesn't

stop employees from using phones to access these media, texting, or sending emails". – Kathleen Edmond, Best Buy Chief Ethics Officer

Your customers, competitors and employers are watching – make your message powerful.

Next time we’ll talk about Social Networking Part II. “Building your brand online”

About the Author: Diane Rines Founder of Pros Communities ~

Phoenix Professionals, Sales Phoenix,

Power of Positive, and Career Pros As Software Developer and Technical Lead, conducted

campus and on-site interviews Active in social networking and have managed several

popular LinkedIn groups with technical, financial, educational and business members

Coordinated workshops, banquets, and community outreach events and volunteers.

Public speaker at workshops, college fairs, and campus events.

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